Want to Improve Your Ecommerce Product Videos? Look at These Excellent Tips & Examples

Want to Improve Your Ecommerce Product Videos? Look at These Excellent Tips & Examples

In this new economic era, eCommerce product videos have started riding the crest of popularity bringing a staggering amount of profit to the e-commerce marketers.

There’s no room for doubt that in the last couple of years the concept of e-commerce advertising has seen a significant paradigm shift throughout. With mobile phones in every single hand, marketers have been continuously looking for different engaging ways to reach their potential customer base.

Statista shows a forecast of the number of digital buyers worldwide from 2014 to 2021. It’s estimated that over 2.14 billion people worldwide will buy goods and services online in 2021.

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Image Source: Statista

With such a tremendous increase of digital buyers, needless to say, product videos have the prowess to attract new clients and in addition to that help viewers better understand the information compared to any textual messages.

Incorporating e-commerce videos into your business strategy hence make your audience stay longer on your website finally boosting organic credibility and increasing conversion rates.

Ecommerce Product Videos – Definition, Importance & Benefits

A product video is the one that adequately explains the benefits of a product to potential consumers. Such videos demonstrate the features of the product and show the clients how the product can solve their problem.

E-commerce product videos can be of different types as explained by Jayson Duncun (video marketing expert) in ‘A Guide to Eleven Types of eCommerce Product Videos.’ He explains that videos can fall under the following categories, but you need to choose one according to your requirement:

  • Videos with a plain background

These are budget friendly videos and can be used by start-ups or businesses that have budget constraints. Created in the plain color background, these videos are not that effective compared to other types.

  • Videos with real-world location

Quite similar to plain background videos, these types of videos are also extremely popular with small enterprises. The only difference lies in the concept that they incorporate real-world locations which adds context to the product. These types are more effective because they help the viewers to visualize the product in their real life.

  • Tutorials and ‘How to videos’

Popular styles in social media, these video forms are the best ways to introduce your product and its functions to potential consumers.

  • Interviews industry experts

Videos that feature expert interview or talk shows about the product has an added advantage to attract new clients.

  • Animated Explainer Videos

Animated videos are one of the proven ways to engage potential consumers. These types of videos incorporate funny elements to explain your products.

When users record a video about your product, they are termed as user-generated videos. Customers practically love these types of videos because they are more authentic than the other forms.

Now let’s discuss the advantages of e-commerce video marketing:

a) E-commerce Videos Increase Search Engine Results

Adding relevant videos to your marketing strategy will inevitably boost your page rank in search. When search engines see that your page has information pertinent to search requests, they give credit to your page. In addition to that, videos can create backlinks to your site and add value to your content.

b) Product Videos Boost Conversion Rates and Sales

Product pages with videos see 37% more conversion than pages without videos. They have product videos on your site show that a company can experience 10X increased sales. Research reveals that as humans are visual animals, they are more likely to visit a website that has product video in it.

c) E-commerce Videos Build Trust and Enhance Customers’ Shopping Experience

It’s a general tendency of people to see and understand the product before buying it.

Wyzowl says 33% of people prefer to watch a video to learn about a product. Hence a product video helps people to sense the features of the product and its quality. Further, the videos play a crucial role in making an impact on the consumers’ mind. This way they get convinced and finally travel through the sales funnel.

d) A Vibrant e-Commerce Product Video Attracts New Customers With Ease

One of the most compelling reasons for creating a product video is to attract new customers. Millennials and Gen Z prefer to know about a product more in lesser time. So with e-commerce videos embedded in social media channels, you can reach to millions of clients.

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Want to Improve Your eCommerce product videos? Look at These Excellent Tips & Examples:

Are you worried about how to improve your ecommerce product videos? We have compiled a few tips and tricks for you. Get tips & examples and create the most stunning e-commerce video to woo your clients.

Tip#1: Weave A Beautiful Story About Your Product

There’s a famous saying by Seth Godin- ‘People do not buy goods and services. They buy relations, stories and magic.’ Undeniably this saying is right. Neurologically we are designed to get wired to stories. We respond to stories well.

For example, when you tell about your product like where it was made, who made it, what kind of struggles you had to face while creating the product, what’s your mission behind creating the product – people feel more connected.

Needless to say, storytelling in e-commerce captures your target audience’s imagination and hence has a mesmerizing effect on them.

However, it’s recommended that while you try to tell a story do not make it too complicated. Keep it simple, engaging and allow your potential customers to flow with the narration.

Video Source: 5 Product Videos You Can Use In Your Ecommerce Video Marketing

This video is an example of one of the best product videos 2019. Showing the storytelling skills of the Shopify store, the video narrates about Mucus the villain and Mucinex as the savior (the hero).

Tip#2: Induce Emotions Of Your Target Customers

The products of your company are an expression of your thoughts, your visions. They are designed to satisfy the desire of your target audience. Hence when you create a product video, it’s your responsibility to express to your potential customers how you want the product to solve their problem.

Your audience will relate to you and your product when they find it useful.

How do you make them feel that the product is ideal for them?

The idea is to induce emotion amongst your target audience. Create such a video that undertakes an amusing approach to demonstrate the benefits of the product.

A report published in Buzzsumo states that people can relate more to a product or service when they feel a certain amount of emotion. To conclude evoking emotions like awe, laughter or joy can help you sell the product.

Video Source: 17 Best Ecommerce Product Video Examples

The founder evokes emotions of his target audience giving a personal story behind why he started the company and spoke directly to the parents of kids like he used to be. This video adds a nostalgic perspective.

Tip#3: Explain Your Audience How You’re Better Than Others

Why will people buy your product?

Needless to say, it’s a recurring thought disturbing your mind now and then.

Did you know product videos increase sales?

Let several years of research and development see the light of the day through e-commerce videos. Explain to your audience how your products are better than your competitor’s products.

Product videos are the best ways to inform your potential customers what makes you unique- is it the process or the material? Inform your target audience using a clear message. People will thus understand why they should go for your products.

Video Source: Best eCommerce Product Videos: 16 Tips With Examples

BlenderBottle does a wonderful video to showcase its unique features and benefits to its target audience.

Tip#4: Best Ecommerce Product Videos are Short

Several market research reveals that the best product videos are those that are short and precise.

As humans have lower attention span videos that are not more than 30 seconds have the power to create magic. So, every marketer should focus on creating videos that are short yet informative.

However, sometimes you might get confused with successful stories of some longer form videos. There are certain types of videos that demand more explanation and hence need more time. So, it’s essential to understand the purpose of your video.

Whether you are planning to deliver a ‘how-to video’ or an ‘explainer video’ understand first who your audience is. Then spun magic with your creative talent.

Tip#5: Choose the Right Ecommerce Video Platform

Choosing the right ecommerce platform is extremely crucial for your business. How would you select the platform? It’s simple. Consider the social media channels that boast of a large group of monthly users.

Besides Youtube with 2 billion monthly users, Facebook is popular among the present generation with over 2.38 billion monthly active users and Instagram boasts 1 billion monthly active users.

Once you have selected the social media channels to publish your videos, don’t forget to include the call to action button. You need to understand that videos are a perfect way to nurture a customer-company relationship.

If you don’t guide your consumers in every step, they are sure to get lost and move away from you. You don’t want that to happen right!

Tip#6: Invest in a Best Ecommerce Video Maker

This goes without saying that if you want to make your customers’ head turn, you must invest in quality equipment. Although you might have smartphones to shoot your video yet, it’s not a good idea to depend only on these devices. Why not find a professional way to shoot your next project. You will come across several video making tools ideal for any e-commerce business to choose the suitable software according to your necessity.

Some of the best tools are mentioned below:

Shakr allows you to craft visually stunning and ROI generated video ads so that you can promote on Facebook and Instagram to attract clients.

GoAnimate is a user-friendly video maker that has the drag-and-drop functionality and allows you to create animated videos.

Camtasia assists you in recording voiceovers, editing or adding green screen as per requirement.

Videoshop is a customizable tool that helps you organize, trim and arrange your clips. With it, you can even add in transitions, text and effects like slow-mo/fast-forward, etc.

Animoto is a tool that gives access to licensed music, a huge list of professionally designed video styles and unlimited editing features.

Over To You

When 73% of online consumers say that they are more likely to buy a product after watching videos it has become a bare necessity for every marketer to create e-commerce product videos. Increase conversion, boost your page rank and add to your revenue with videos that matter.

Amplify your business with several such interesting and profitable video marketing strategies from Animatedvideo.com.

 

Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Did you know, why do you mostly prefer videos over plain texts? Because the human brain processes videos 60000X faster than plain text. Hence, videos have increasingly become the perfect solution in improving e-commerce conversion rates and creating brand awareness.

The average e-commerce conversion rate 2018, through desktop is 3.83%. This figure is a bit lower in mobile with 2.03%. If you own an eCommerce site and intend to boost your sales conversion, you must be trying your hands in every possible device. Leveraging the power of product video on your homepage happens to be an integral part of that strategy. Once you garner leads, channeling them to the sales funnel is what comes next.

With videos strategically placed on the homepage, inside services pages or on the product pages, customers automatically develop a sense of confidence upon you. And there starts the actual conversion! These are some of the e-commerce benchmarks to augment the lead conversion rate.

So why are videos so effective?

The average b2b lead conversion rate for a novice eCommerce site would be 1% to 2%. This is 8% to 9% for big eCommerce enterprises. With videos, this figure can increase 6X. If your eCommerce website homepage has a professionally created video about your services and the benefits, it establishes you as an industry expert.

Once you attain that stature, it becomes easy to goad your prospects towards purchase. Videos are that marketing force hard to ignore. Bland commercials and lousy sales pitch are no more trump cards of businesses. Smart entrepreneurs have understood that videos have come of age now and must be utilized wisely.

why-are-videos-so-effective

Shareability – Videos are shared 12X more than texts and links on Facebook. On YouTube, social actions are taken by 100 Million users every week. That said, videos have enough power to make people click on them and share them.

Google Page Rank – Videos generate quality backlinks and increase the time people spend on your website. That helps in boosting your SEO. Google is always focused on helping searchers find the best answer to their questions. And if your video has that answer, then your eCommerce site will see itself high on the SERPs.

More Clear and Concise Communication – Did you know? A 30-second video is equivalent to half a page text. So no matter how complex your product or service is, you can swiftly communicate and explain it through a well-created video. The more you come up with clear communication, the higher your e-commerce conversion rates amplify.

It takes less effort to watch videos – Videos work great where understanding things are involved. A survey by WeCapture says, 59% of corporate executives prefer videos over texts while grasping data.

You can instill faith and trust in your prospects – Your eCommerce site does have a myriad of people working behind the curtain. In your “Meet The Team” page, if there’s a video that shows all of the faces who are continually working on the site, that not only boosts your prospects’ confidence. But also gives them an idea of your work culture and values.

You can address their concerns – When prospects see a brand or a product, there come several questions in their minds that need to be clarified. Understanding the product through a video gives answers to those questions and transform your conversion rate.

User-Generated Video Content – Seeing real people benefited by your product/service has its reward. Including such UGC in the key stages of the sales funnel can reduce drop-offs to a great extent and transform your conversion rate. Because user-generated contents contain more weight than something coming from you.

Create and Leverage Instructional Videos – This is another step in boosting user-experience. Suppose your product is a Smart TV. Now if you create a video that clearly explains how to set up the device, that’s a great relief for your users/customers. The more they are fed with instructions that make their lives easy, the lesser is the chance of them moving on to your competitors.

Also, it is likely they will intend to buy other accessories from your eCommerce site.

So, How would You Use Videos for your eCommerce website?

Put together your landing page with a video

Your prospects need to connect with you. And landing pages with relevant images and videos connect with them faster. Using videos on landing pages can take your conversion rate to the higher side just because they can evoke the desired response among your traffic.

Know your previous year’s sales conversion rate statistics and find out where you can leverage video contents.

On your Homepage

Just as mentioned earlier, homepages that have videos have a higher rate of lead conversion. Why? Because of the fact (true fact rather) that videos build trust with the audience. Your homepage is the first thing that your traffic would see. And if there’s a thumbnail of a happy smiling face, people are likely to click on it.

A 60 seconds video delivers your core message as well as why you stand out from the others in the industry. There you go! Give a short description of your brand and how you can add value to your customers, and have been doing it since, say, 1990? 🙂

Send Personalized Videos to your Prospects

If you get no luck in reviving the dead leads, have already tried cold emails and cold calls to death, try sending video voice mails to your leads. Not only these create a more personalized sales experience, but it makes your prospects feel that you genuinely care for them. They open up and discuss things more freely.

Thus it becomes easier for you to take them towards the end of the sales funnel.

On your Product Page

While making a purchase, 90% of buyers find it useful if there’s a supporting video. And 64% of users opine that they are more likely to buy a product only after viewing a video. That said, your primary target would be to include engaging videos in your product pages.

When images are not enough, videos save the day by giving your prospects a real feeling. It doesn’t really matter whether they watch the videos till the end or stop midway, but the very existence of product videos will amplify the conversions.

Include Videos that explains your benefits better

The best way to appear neutral and less ‘salesy’ is to just to showcase your benefits to your prospects. They will decide for themselves whether to tune you out or stick to you. So make sure you have videos that talk and explains about your benefits and how they can add value to your buyers.

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Testimonial Videos

There’s something called ‘Social Proof’ that 90% of buyers rely upon while making a purchase decision. And smart business persons know that the most original sales message come from happy and satisfied customers. So when your prospective buyers get to see such satisfied customers benefited by your product, their trust quotient increases.

So ensure you include proper testimonial videos that reinforce credibility and trust.

Try Tutorial or How-To Videos

This type of videos is more apt for brands that sell products and not services. This is a straightforward way to showcase with step by step guidance, how one would use your product. Surely enough when their concerns and questions are addressed, they would be happy to try your product.

Post Videos on Social Media Profiles

Social media channels can be big-time lead catchers considering how powerful they are now. They are not only great tools to reach the masses, but also to convert the followers into paying customers. And your social media conversion rate will significantly rise as you upload more and more shareable videos.

Encourage Surveys through Videos

Customer feedback/reviews are the primal elements expected by all marketers. Conduct surveys and ask for feedback from your customers. You may appear in the videos yourself and ask for feedback on the areas you can further improve. Halfway, questions can come up onscreen that the audience has to answer to further watch the video.

Wrapping Things Up!

So all that said, video marketing happens to be the most lucrative yet cost-effective strategy to enhance conversion and create a sustainable brand image. Marketers and business development managers are under continuous pressure to come up with innovative ideas to generate more leads and conversions. Yet in a less pricey way. In this scenario, video contents have the highest ROI.

We offer professionally created Animated Explainer/Promotional videos for all kinds of business that encourage prospective buyers to make a purchase, bring repeat clients and boost your e-commerce conversion rates. If you are interested in how video contents can further help in raising your online conversions, feel free to get in touch.

And if you have anything else to add, please share your comment in the comment section below.

7 Things You Should Know About Corporate Animation Videos

7 Things You Should Know About Corporate Animation Videos

Today it’s no secret that human brain processes visuals more than it processes texts. Therefore adding corporate animation videos to your marketing efforts will make your target audience 10 times more likely to engage with your brand. Essentially, businesses create marketing videos to keep their brand top-of-mind for their customers. So it’s imperative to understand what makes the best animated corporate videos.

Here are 7 things you should know about corporate animation videos. Create an awesome corporate & business video to capture the attention of your audience and convert their interest into investment.

1. Take Care of The Vital Elements of a Great Video

What makes great animated brand videos? Videos become enthralling when there are suitable video narratives. Such inclusions play a significant role in any kind of video and when it comes to corporate video, a narrative mean compiling an engaging and compelling story with certain elements. You can mesmerize your audience by the best corporate process animation videos.

The four major elements of a grand video narrative are:

  • Character- The main character of your product video is the product or the service.
  • Quest  – Your audience is always at the lookout whether you know their pain points or not.
  • Climax – This element tells your customers how your hero (the product) can solve their problem.
  • Resolution – The final part of the video, it’s about introducing the CTA.

2. Human Touch – Let Your Customers Discover What Benefits Them

People select a brand when it conveys a message that resonates with them. Therefore, the trick of creating a high engaging corporate video involves illustrating to your clients the informative features of your product. When your customers understand how they can benefit from your brand, needless to say, they will choose you over your competitors.

According to experts, when you decide to create an impressive video that draws the client, you need to have an ideal buyer persona in mind. With such a persona in your mind, you can quickly raise awareness of your brand and educate your existing customers.

3. Brand Personality – Create Your Video With a Signature Style

According to science, people tend to grasp about 20% of what they read, 10% of what they hear and in comparison remember 80% of what they see and do. This is why your video animation demands to be an impressive extension of your brand so that viewers watch it and the image of your brand gets imbibed into their minds.

So when you are creating a corporate video, building with your brand signature style will get you amazing results.

Now, what does signature style mean? A signature style is synonymous to brand personality and it is more than any visual aspects like brand colors and logo. It includes elements like who your target audience are, what’s your niche industry and what way you direct your messaging, whether its towards the B2B companies or B2C.

4. Brand promotion – Place your logo appropriately to promote your brand

Why do we create videos? The most common answer would be to promote our brand, isn’t it? And the obvious way to market your brand is by appropriately using logos and taglines. So, needless to say, your logos should be clear and recognizable.

In this regard Senior Digital Marketing Executive at LogoDesignGuru.com, Aamina Suleman opines including logo on any accessories like in the shirts, coffee mugs, or other items inside the shot would bring amazing results.

This means you need not have to limit yourself to using your logos. Logos as a corner badge, watermark, or anywhere that is visible and catches people’s attention proves to be rewarding.

5. Audience Engagement – Take care of the length of the video

Length is one of the vital elements of all kinds of videos. It’s the era of instant gratification. People don’t wait too long to process information. So to match the people’s attention capacity, you have to take care of your video length. There’s no denying, the length is the deciding factor whether your people will watch the video or not. When a video is too lengthy, the level of engagement begins to drop after some time.

A video that is not more than two minutes long is found to be more engaging and most importantly, viewers won’t turn off before they reach call-to-action.

Experts are always of the view that videos are mainly designed to encourage viewers to find out more about your company. Its vital goal is to spark their interest and transform them into your valued customers.

6. Distribution Channels – Find The Right Platforms To Share Your Video

The final step after creating a video is promoting it. But one of the biggest mistakes most of us do while uploading videos – is not to share it on proper platforms that can bring exposure. One thing which we must keep in mind while sharing our video- viewers respond to video content differently depending on the social platform or marketing channel.

Hence, you should have an idea of where you want to market your video. Whether you want to upload it on Facebook or use video in an email, don’t forget to optimize the video title, description and call to action accordingly.

This is for your information – your video should always fit into the context of where it is marketed. Don’t forget to match the elements of your video demanded by the platforms. For example, if most of your customers are at Instagram, your video should not be any longer than 15 seconds and when you want to place an ad on YouTube 30 seconds long video will work wonder.

Other channels where you can distribute and promote your videos include your website homepage, email newsletters, trade shows and social media.

7. Use Effective Tools To Create Animated Videos For Business

Animaker is one of the best tools to create corporate animation videos. This DIY tool has become a much-preferred one for its users as it allows them to display statistics and data more compellingly. With functions like drag and drop, sound effects, music, pre-animated assets and many such features, any business can craft a memorable video for its clients. Animaker also understands that a lengthy video is of no value to the audience; that’s the reason the videos you create with the help of the tool is not more than 2 minutes long. You can go for a free trial period and then choose three monthly payment options.

Vyond, formerly known as GoAnimate, is one of the useful tools that have been helping professionals to make successful animated corporate videos. This do-it-yourself and an affordable tool allows its users to create an engaging corporate video with their huge library of templates, sounds and much more. Why don’t you use Vyond and start transforming generic content into dynamic ones in minutes?

Creating animated brand videos is never being so easy when it’s with Wideo. The tool allows you to step your video creation up by adding marketing features to the mix. Studies show that more than 50% of marketers are delighted with this animation maker software due to its flexibility and affordability.

Are you looking for a tool with unlimited downloads and unlimited videos offer? Moovly is one such tool that has all the features a professional loves. It’s easy-to-use customizable video software that helps you win clients easily. You can create visual reports, explainer and tutorial videos easily and creatively. Their pricing structure ranges from an essential subscription of $5 a month to a Moovly Business subscription costing $300 a year.

With the advancement in technology, you need breakthrough software to create high quality corporate animation videos to engage your clients. Crazytalk is today the world’s one of the most popular animation software to use voice and text to brilliantly moving facial images. CrazyTalk 8 contains all the powerful features that help the users create high end and revolutionary talking animation projects. Needless to say, it’s the best corporate animation software of all times.

Final Touch

With videos continuing to gain momentum as one of the fastest-growing marketing strategies, it’s high time that we focus on exploring the power of an effective corporate video. But we need to remember that an impressive animated brand video needs to follow a basic formula. Like any other production, you need an ideal script to start with, essential music and sound to engage your audience. A perfect message that says you can solve your audience’s problem is last not the least a call to action section. Compiling all these you will create a perfect video that’s virtually and intellectually pleasing.

Looking for more professional ideas on corporate videos? Animated Video is here at your service. Visit us to get an idea for your next venture.