10 Interesting Ways to Increase Facebook Video Views

10 Interesting Ways to Increase Facebook Video Views

Want to know interesting and useful ways to increase Facebook video views?

Facebook videos have topped the priority list for marketers in 2018.

Videos are the most impressive ways of engaging more viewers and converting them into loyal consumers. Sharing videos on social platforms are the recent trend today. But as it is a little offbeat marketing tool, one might not have enough idea to maximize viewership.

Here’s a list of 10 exciting ways to increase Facebook video views, shares and boost engagement rates.

But before knowing about the fascinating ways to increase Facebook video views, let’s understand the importance of sharing videos on social platforms.

How sharing videos on social platforms help a business to grow

Video marketing is expected to touch the pinnacle of success this year. In 2018 and the future years to come videos will become powerful channels to attract prospective customers. Researchers consider the current period as the year of video revolution. Furthermore, video marketing is proved to be more successful when shared on social platforms like Facebook, YouTube, Google+, LinkedIn, Pinterest, etc. Marketers recognize that video is progressing rapidly and will reach newer heights shortly.

Today, sharing videos on social media will be an approach that will fuel better ROI further.

Why marketers should share videos on Facebook

Facebook, one of the most popular social media channels has a vast number of active participation. YouTube has emerged as the second most popular social network in the world.

According to a recent report of Facebook video views statistics, Social Media Marketing Industry state that ‘73% of the social marketers use video contents in 2016.

Depended on this Facebook video views statistics, social networks encourage videos with their new features. Surveys show that Facebook has launched 3600 Video as well as Facebook live video.

Before optimizing your videos for views, it’s essential to understand different types of video experiences. Which videos are most favorite, how will your video look on various devices and which category will have maximum Facebook video watch?

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Take a look at the different types of video shared on Facebook

a) Landscape Newsfeed video

It is a standard video post that maintains an aspect ratio of 16:9 (as reported at www.impactbnd.com/blog/get-more-views-on-facebook-videos). When the orientation of a device changes, the display becomes full screen accordingly.

b) Portrait video

These videos are ideal for full-screen views. It provides vertical viewing on a mobile device; its aspect ratio is 9:16 full portrait. Most of the social media channels nowadays are popularizing the concept of portrait videos. Hence when a marketer targets mobile viewing, one can select the format of portrait video.

c) Square Video Newsfeed

Besides portrait video, square video format has also become increasingly popular. This kind of arrangement won’t change its size whatever orientation it is put into. In addition to that, this form is more prominent within the newsfeed.

Why should you increase viewership

Social platforms constantly evolve and introduce new features, hence, your video marketing strategy also has to grow to match the progressive techniques. Focus on creating videos that captivate the audience and make them trust your brand.

As a digital marketer, you should always get ahead of the rising trend and allow effective Facebook video watch.

Not all social media is created in the similar pattern and neither each has the same audience.

Researchers reveal that 69% of adults use some form of social media to interact with companies.

How to increase Facebook video views

There are many proven methods to increase viewership. Listed below some of the easy, interesting and effective ways for boosting customer engagement.

1. Post square videos rather than landscape ones

Sharing videos on a social platform is a significant event these days. Videos receive successful shares on social media channels. Among several other social platforms, Facebook has more mass involvement; surveys reveal that square videos outperform landscape videos regarding engagements, views and reach.

Stats and reports say creating square videos are more effective in mobiles because of the following reasons:

  • More than half of the video views are on mobile. Facebook business video consumption on mobiles has increased 233% since 2013.
  • It is estimated that 92% of Facebook users use this social channel on mobile.
  • Square videos have taken up 78% more real estate in the news feed on mobile than on desktop.

Hence, with more and more people viewing videos on mobile, square videos would steal the show.

Video consumption will increase with square video. In addition to that, a marketer can also plan to create vertical videos for improved video performance.

Facebook has an option of showing larger previews for vertical videos in Newsfeed on mobile too.

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2. Try to grab people’s attention within the first 3 seconds

The first 3 seconds of any video is crucial. Tuck in the initial few seconds of your video with most vital information to initiate more viewership.

Facebook videos have first few seconds for auto-play. To captivate users’ attention and convince them to watch the media at that very moment here are a few proven points.

Find out how to make the first 3 seconds more engaging:

  • Use thumbnails: These are items on the page that does a great job of capturing people’s attention while they scroll through their feed.
  • Update video with a relevant post: Titles play a considerable role in making a video successful. Sometimes they add more meaning to the video and while other times they compel the viewers to take active action on a call to action.

In general, the first frame should be geared towards piquing a consumer’s interest.

3. Captions play a significant role in a video

According to the rising trend, silent videos are among the most preferred watches of the viewers. Studies reveal that about 85% of views on Facebook videos are without sound. Hence, marketers must plan to optimize silence for more engagement.

Sometimes a Facebook business video does not require sound at all, but most of them need. However, most of the Facebook users prefer to watch videos without the sound.

Facebook now has the feature of auto-plays on the mobile Newsfeed. Hence, if you add meaningful captions to your videos, your viewers can understand your message. This way without any voice or music your purpose will get served too.

When you upload a video on Facebook, upload SRT files of your captions. You can also add captions to your Facebook videos by editing the existing ones.

The good news is, in the years to come Facebook is rolling out an auto-captioning feature too.

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4. Develop your video with coherent content

To increase Facebook video views, you need to focus on spawning new ideas that are easy to understand.

When your video is easy to understand, viewers can relate themselves to the story. Such videos are more likely to get maximum shares.

While creating a video, it is vital to think from the audience’s point-of-view. It is also necessary to understand what element in your video content would engage the audience and motivate them to share.

5. Native videos increase Facebook video views

Consider uploading Facebook native videos for better viewership. Facebook native video are those videos that are created within or uploaded directly to Facebook. These videos further enjoy the opportunity of auto-play within the Facebook Newsfeed.

Several online surveys prove that the interaction rate for Facebook native videos was on average 109.67% higher than for YouTube videos. Additionally, Facebook native videos witness an average of 477.76% higher share rate compared to YouTube videos. Besides posting native videos also focus on sharing those videos with Buffer.

Using buffer one can upload videos directly to the queue and post them onto Facebook native videos.

6. Focus on crafting explanatory video title

Facebook sees around two billion searches every day. Therefore, while posing videos on Facebook and planning a strategy to increase viewership, one needs to use descriptive titles for the video. Facebook recommends that choosing a proper title would make the video top the search list. Furthermore, adding titles would optimize your broadcast and allow viewers to search the program quickly.

7. Keep your video length short

Viewers have a short attention span and people want information instantly. Thus, it is essential to provide information through video content in a very firm way. Videos of 25 – 30 seconds long are ideal for all viewers. A study showed that videos at that period had the best completion rate. You can entice more audience if you win the challenge of providing all necessary information in a brief time.

But what should be the length of the video?

A marketer can quickly determine the length of the website through using Facebook page insights. This Facebook video analytic helps the admin to identify the actual viewer engagement.

Look for the following ways to decide the appropriate length:

  • How long viewers watch a video?
  • What’s the number of total views, both paid and organic?
  • In total how many people have viewed your video?

These Facebook video analytic would help you to know which videos are hit among the viewers and where they drop off. This way one can determine a video extent.

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8. Your Facebook videos need ads boost

Consider creating an Facebook video advertisement to help extend your reach to your target audience and engage them further. This way business personnel can provide a business message reach out to a broader audience.

If the target audience views the Facebook video ads, there’s a massive increase in the amount of traffic. Back to your page and also to your chosen call-to-action link.

9. Do not forget to add CTA or call to action

To engage viewers to your videos, call-to-action (CTA) can work well. This strategy is the ideal way to drive traffic to your website, encourage engagement and further convert viewers into potential customers.

Facebook provides several free ways for marketers to include CTA functionality to their videos.

One of the most effective ways to add call-to-action is to incorporate the video link to website blog posts. Once a viewer clicks on the link, they get redirected to more information. Similarly, you can also ask your audience to share their thoughts in the comments section.

Another beneficial way of mentioning a CTA is the video itself. This can be done through a static image, talking features or using a text overlay. CTAs work better when incorporated at the end of the video. Viewers respond more when a video continues to inform what to do next after the actual content ends.

10. Incorporate a powerful thumbnail

Thumbnails play a vital role in attracting prospective viewers to your videos. These are the items which people first come across while browsing for video. Thumbnails act as book covers and hence powerful tone can compel the viewers to click through and watch the broadcast. Additionally, a video thumbnail is necessary to determine whether your video is viewed or ignored.

Select a thumbnail that best represents your video’s content. Facebook favors those whose accounts are verified. Such account holders can use custom thumbnails or upload the ones provided by Facebook.

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Bonus round to increase Facebook video viewership

Do your videos help your audience achieve what they are looking for?

For every online marketer, videos have become the most viable marketing options. Viewers hold a significant position in a business; if you do not keep your viewers satisfied, undoubtedly you will lose potential clients. Hence, when you plan to borrow someone’s attention, it is essential to provide them with the best food for their thought.

If you want to create the best video for your next project you can count on Animated Video. The experienced and professional creators would help you to develop the most engaging and awe-inspiring videos.

To summarize

As a marketer, one must communicate critical information that has more value. Video marketing is the next big thing in the industry today. A business person can see desired results with tons of views, comments, likes, shares and finally leads. Take the video marketing thing to the ultimate level by increasing viewership with the tips above and tricks.

 

7 Experts Share Smart Strategies On How To Get More Views On Your Videos

7 Experts Share Smart Strategies On How To Get More Views On Your Videos

How to get more views on your videos?  No doubt it’s one of the most vital questions that come to every video marketer’s mind today.

In this age of information explosion, to increase your video views and getting more subscribers is inherently a challenging task.

It’s quite a depressing that after you promote your video on popular platforms like YouTube or Instagram after days of hard labor yet finally you don’t get to see appropriate results.

But there’s nothing to worry, here’s the ideal solution. In this blog, we have collected views of industry experts from different sources. Their tips and tricks will help you to glide through your video marketing journey and allow you to find effective ways on how to gain views on video. Hence, you can learn the fundamentals of video marketing to get more views on your videos quickly.

However, before we proceed further let’s take a look at the statistics of the prominent video channels till date:

YouTube – one of the most popular search engines till date

  • Since February 2005, YouTube is one of the dominant video-sharing websites.
  • It’s the second most popular search engine to offer a wide range of contents to its viewers.
  • YouTube is one of the best social media platforms to share your video content.
  • This platform enables the marketers to get a large number of global audience to watch it.

Facebook – videos receive more shares

  • Facebook videos emerged as the top priority for marketers in 2017.
  • More than 8 billion videos are watched on Facebook every day.
  • Stats show that 500 million people watch Facebook videos every day.

Instagram – has 800 million monthly active users

  • It’s estimated that 71% of US businesses use Instagram
  • Videos that are shared mentioning location gets 79% more engagement
  • According to surveys; Instagram users engage more on weekdays
  • An estimated 80% influencers prefer Instagram for brand collaboration

The above statistics will enable you to understand the present scenario and help you create strategies to get video views.

prominent-video-channels

Below there’s a list – 7 experts share smart strategies on how to get more views on your videos. Utilize these tricks for your benefit and find out ways to get more views on YouTube and also gain insights on how to increase your video views on Facebook.

1. Mari Smith, social media speaker/ trainer and coauthor of Facebook Marketing: An Hour a Day

Make your videos personal

Make your videos personal: Shoot impromptu, personal videos to spark deeper engagement on your Facebook fan page. Keep the videos short in length (under 90 seconds) and don’t worry about getting it perfect. Usually, the first take is just fine! When you look into the lens of the camera and you talk directly to your fans as if you’re in a room with them, this creates more intimacy and connection and builds better relationships with your fans.

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Increase your YouTube views

Interview influences in your niche. This one is not a direct YouTube video promotion technique, but it fits perfectly in the overall strategy of your channel promotion. Interviewing an influencer gives you an opportunity to get access to an already thriving community in your niche. Not only you will grab the attention of others who follow that particular influencer, you will also get noticed by the industry as a whole. You can find the top influencers in your niche & you can interview those using Google Hangouts or Skype.

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3. Joan Selby, content marketer

Create Immersive Stories with Facebook 360 Videos to boost facebook video views

Familiar with Facebook 360 videos? Facebook rolled them out with a vision to use virtual reality as a communication and social interaction tool. Now, with this feature in place, you can give your audience a more experiential feel of your story. As users navigate their screens, they’ll feel as if you’ve invited them into whatever is transpiring in the video.

This is just like the experience ABC News and Jaunt VR did during North Korea’s Worker’s Party.

They captured the historical event as Kim Jong Un watched thousands during the parade. You can let your Facebook fans do the same. With 360 videos, viewers will be able to pan, rotate, and watch the video unfold from any perspective that they would like.

4. James Wedmore, founder of Video Traffic Academy

The industry expert offers smart strategies to increase your YouTube views. He tells the marketer to introduce the product.

To drive interest, create an uploading schedule to keep your YouTube channel fresh. A promotional calendar can remind you to promote your new content regularly. That’s the only way to build up your YouTube views.

Now that you have created enough desire for your product that your viewers are literally racing to their wallets and breaking their piggy banks, it’s time to tell them what to do next. This is your call to action. “If you are a human being who poops from their butt, click here to order your Squatty Potty® today at squattypotty.com.” Notice Squatty Potty® uses a simple “if, then” statement: If you’re struggling with this problem, then click here to purchase. You must be able to tell people what to do next, that is your call to action.

introduce-product-to-drive-interest

5. Archana Dhankar, Head of the Marketing Department at Aspire

Online video will undoubtedly become a big part of our daily lives. Think about the last video you watched. Why you watched it, and what you gained from watching it. Online video marketing will be about 3 fundamental principles to inform, to entertain and to inspire.”

6. Krishna De, Social Business and Video Marketing Strategist, Professional Speaker and Educator

No matter what platform you are using, look for ways to include captions and call outs on your video. This means that the content of your video will be accessible and able to be understood by a larger audience, PLUS it has the benefit of providing the viewer an insight into what the video is about, even if they choose to watch the video with the turn off the sound.

 7. Jack Sheridan, author at ThriveHive

Use Hashtags in Your Instagram Videos

Hashtags can help you to attract more followers, get more likes, increase your local visibility, and improve engagement with potential customers—all of which help to generate more leads for your business. More leads mean more conversions, and more conversions means more business. Hashtags are not just for your Instagram photo posts or Stories. You can (and should) use them for your videos as well.

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Conclusion

To summarize, the above tips and tricks are to enlighten your way of thinking, to give you an idea of how you can get more video views in short span of time. However, as a video marketer, you must understand that not every method would suit all. Each business has its requirement and each social media platform requires a specific approach. So, in short, you need to select techniques intelligently to generate more video views.