How Affiliates Can Adapt to Google’s Decreased Search Term Visibility

How Affiliates Can Adapt to Google’s Decreased Search Term Visibility

Mapping Reports to the Google Ads UI | AdWords API | Google Developers

Earlier this Fall, Google made alterations to the search terms report in their Google Ads platform.

“We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward.”

Unfortunately, those alterations are providing advertisers with fewer user search queries than ever before.  

Despite Google stating that they’re only eliminating terms that aren’t searched by a significant number of users, this still ultimately translates to less data for advertisers

This is concerning for affiliates because the search terms report has always provided valuable information that assists with campaign optimization.

It’s important to note that Google has never disclosed ALL search queries. They’ve always stated that many private or sensitive searches are not displayed in the search terms report. However, this recent change shifts the visible/hidden ratio.   

This reduction in search term visibility is concerning for several reasons:

  • It makes it more difficult to analyze trends and discover common themes among low-click queries
  • Creating single-word ad groups becomes more challenging
  • It can lead to lower ad bidding which could translate to reduced conversion rates

If you’re unhappy about this change, your only real choice if you want to continue using the platform is to adapt. This is the case with most major ad platform modifications.

Google would not have made the change in the first place if they didn’t plan on keeping it in place.

Luckily for you, being an affiliate means you’re well equipped at adapting.

Here’s what we suggest you do if this change is affecting your Google Ads performance.

1. Utilize other Platforms

If you also use Microsoft/Bing ads to obtain search traffic, you can apply some of the information you gain in that platform’s search terms report to Google Ads.

There’s been no indication that Microsoft will be limiting search queries like Google. Running similar search term reports will provide you with search queries that can assist you in adding negative and positive keywords in your Google Ads campaigns.

2. Continue to Optimize

Although you may now have less data to utilize, it’s just as important as ever to use whatever you can to optimize your campaigns.

Keep in mind that the search data that Google will continue to show you is ultimately the most important. You’ll still be receiving substantial search data that you can use to determine how to improve.

2. Use Google’s Keyword Planner

You might already be using this tool, but if you’re not, doing so can assist you in combating reduced search term visibility.

It’s useful because it can help you research potential searches which you can use to further optimize your campaigns. This will provide you with additional insight which can assist you in your decision-making.

4. Explore other Traffic Sources

If you find that this change is hindering your ability to find success with search ads. This could be a good time to experiment with those other traffic sources you’ve been eyeing.

Whether you’re looking to get into email, display, native, or social, diversifying your affiliate skillset is always valuable if you plan on having a long career in affiliate marketing.

Video Influencer Marketing Fires-Up Brand Visibility: Here’s How!

Video Influencer Marketing Fires-Up Brand Visibility: Here’s How!

Collaborating with influencers has become one of the most effective ways for building a strong audience base. These ‘professionals’ are considered as experts and thought leaders who can drive in audience engagement with intense credibility. Influencer marketing can be of many types like vlog influencers, Instagram influencers, video influencer, social media influencer and in this blog, we’ll be learning in detail about the lesser trodden yet unparallelly effective video influencer marketing.

The concept of influencer marketing

Influencer marketing is considered as an amalgamation of new and old marketing tools. It revolves around the idea of selling a product or a service by involving a celebrity to speak about. This is an old trick, but the twist in a new way is that the celebrities are common people who gathered success on numerous social media channels overnight by reeling in a huge pool of audience hooked on to their interesting content.

The best example of this can be the celebrity YouTuber PewDiePie. He collaborated with a few makers of a horror movie set in French catacombs present underneath Paris. His series of videos fetched him at one point a whopping 27 million subscribers, i.e., double the views of a movie trailer.

The idea of collaboration here is clear; a celebrity tying hands with a company and produces content that intrigues the audience till the last scene.

Unlike the conventional known-faced celebrities, influencers can go anywhere and also are not obligated to follow the diplomatic thinking (unless the topic is sensitive) while making content. They can address any issue on the social or industrial agenda and spread awareness faster.

The areas where influence marketers impart their expert knowledge

An influencer can be a photographer, traveler, makeup artist, fashion designer, cook, well-read cyber-security bloggers, an industry expert or simply a comedian.

How to work as influencer?

  • Bring organized is everything
  • Right amount of time is to be invested in strategizing for planning and executing
  • Be a good listener as well
  • Quit being judgmental
  • Developing a schedule
  • Planning out of newsletter distribution
  • Integrating with any kind of PR or press release
  • Arranging face-to-face meetings with clients and audience

The rise of influencers

The rapid rise of social media platforms like Instagram and YouTube has paved a solid way for many commoners to present their ideas to people through engaging storytelling. Gradually the concept of endorsing started as well where the brands gave those favorite Instagrammers and YouTubers money to speak positively about the items so that the people use them. This is nothing but video influencer marketing.

Influencers are The Guardian coined influencers as the ‘new stars of web advertising,’ and Forbes magazine announced them having economic value.

How can a brand become an influencer on its own?

If you are having a consistent base of genuine followers with an unfathomable pool of content to keep them hooked, then you can make your brand achieve the influencer status as well. Make good use of social media video influencer marketing platform like Instagram, Facebook, Snapchat, YouTube and also Twitter by investing in video-based influencer marketing strategy. If you analyze closely you will come across not only full-length videos but also mini status videos that engage people quickly and convey the message captivatingly.

It is the ability of the influencer to create actionable content that will inspire the audience to make a purchase decision. The social media influencer impact with video, in this case, brings in significant fortunes in favor of the endeavors.

Here’s how you can turn your brand into an influential voice in the industry with the aid of video influencer marketing:

1. Conduct interview with other brands

Tagging in the industry peers by connecting with them through video interviews can establish your brand as an expert with the positive impression of your brand being aesthetically enriched as well. This way of video-based social media influencer marketing is also considered to be a type of word-of-mouth marketing, which, if the figures are to be trusted, can produce around 37% of customer retention rate with double the amount of sales that any other paid form of advertising. You can choose to interview the veterans of the industry who are pioneers and can also act as significant influencers themselves. The audience can benefit a lot from their views and you are thus able to create valuable content.

2. Focus on everything

A lot of brands make videos based on their niche only; I say, make some of them based on specific events of the society otherwise known as event jacking. This will showcase the humane side of your brand, making it look lesser marketing or business-oriented. This facet of your brand can bring in an actual speed for organic growth and thus helping you to achieve all goals.

3. Harness the hot topics

If you want to lead with maximum audience preference by your side, make contents that easily build your brand go viral. Make videos that directly connect to the audience, communicate with them live and also address the issues that they want to discuss about. In fact, in the latter point, you can cleverly promote your product or service by citing their concern. This will definitely expand your audience base to a significant level.

4. Keep your posts frequent

Keep your video marketing content frequently posted so that the audience never loses their interest from you. More frequency brings in the substantial engagement of an audience towards a brand.

Paid influencer programs truly work the best in today’s date. With a plethora of brands dealing in the same items or services, it is a fresh take on attracting the attention of consumers. Expect lucrative results from influencer videos that you will be posting from your company social media accounts.

Influencer marketing is not about…

To the brands, influence marketing is never about finding someone who has a large audience base and collaborating with them. Let’s get this straight, viral celebrities; every one of them has started from scratch to build significant popularity. They expect to be treated singularly with all (legitimate) demands met, which include a higher pay. They are naturally protective of their work and creativity and once they work for you, you should be always be cooperating without losing any focus. They have the organic customer resource that you want, so dealing with them with patience is the sign of virtue.

Influencer marketing is never about quick benefits; just like other social media marketing approaches, it will take time to sell your brand and achieve all kinds of marketing goals like demonstrating authority, establishing credibility and also reflect the thought-leadership in the industry. Joining forces to grow may seem to be tempting, but it comes with the necessity of being a cordial business relationship.

If you are the influencer, then seek professionals…

It is possible that as a business with the vision of being an influencer in the industry, you may lack the proper resources. For challenges like these, you have the boon of professional video producing agencies who, with their creative approach and fresh ideas will pull out the best influencing video for your brand that will bring the desired results. So what are you waiting for, pull up your socks and collaborate with the bright minds of the video designing agencies and become an influential industry leader soon.