Best Webinar Software

Best Webinar Software

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Looking to dive right in? My top recommendations for webinar software to suit just about every business need are Demio, Livestorm, or EasyWebinar

With so many people working from home, it’s become even more apparent as to just how important it is to stay connected with your audience.

When you can’t do this in person, how the heck are you supposed to do it?

By hosting webinars, of course!

Just about every business is hosting webinars these days. It’s a fantastic way to engage with prospects and build a ‘face-to-face’ connection without physical contact.

However, hosting webinars, whether live or recorded, can be a lot of work with a few challenges along the way. That’s why it’s essential for you to have the right webinar software on your side.

I’ve put together a list of the top five webinar software out there, and we’re going to cover the in’s and out’s of how to choose the best webinar software for you!

The Top 5 Options for Webinar Software 

  1. Demio – Best for Live Events
  2. Livestorm – Best for Ease of Use & Automation
  3. EasyWebinar – Best for Beginners & Social Media
  4. WebinarNinja – Best for Training or Coaching
  5. WebinarJam – Best for Large Businesses

How to Choose the Best Webinar Software For You

Most of the top webinar software will have very similar characteristics. That is, making your webinar easy to record and share, the video and audio are high-quality, and there is a range of interactive features like live chat or built-in polls.

So, with a plethora of webinar software to choose from that all seem to offer the same things, how are you supposed to choose the best one for your needs?

Well, you need to narrow in on three important factors.

Attendee Capacity

The number of participants you can have in your webinar at one time is going to be a vital factor in your decision-making process. Some webinar software is designed for smaller groups, while others have the capacity to host thousands of attendees at one time.

Maybe you’re not sure how big your webinar will be or how quickly it will grow. In that case, you should consider whether your software provider has a plan that allows you to scale your attendee capacity alongside your business growth.

Furthermore, if you can have thousands of participants at one time, how well does the software function? Is there any latency or known technical issues that arise when everyone is logged in?

The great thing here is that most webinar software providers have tiered pricing based on how many participants you’d like to have in each meeting, so if you find one you really love, you’ll likely be able to make it work.

Accessibility 

How easy is it for your participants to join the webinar? Do they have to download an extra app or plugin, or can they launch from their preferred web browser and be immediately joined in?

For some users, the stress of requiring an extra app or program to join a webinar is too overwhelming or complicated. So much so that they may choose to ditch their plans to join your webinar altogether.

With this in mind, it’s important to focus on choosing a webinar software that is easily accessible for your participants. Many options simply launch from a web browser, and this way, your participants are unlikely to find a reason to back out of committing.

Customer Support

Imagine if you’ve put in weeks of hard work to pull off an incredible live webinar, and five minutes before you’re set to begin, the software crashes.

Just the thought of this alone has me feeling sick.

If you plan to hold live events often, it’s imperative you use a webinar software provider that offers 24/7 customer support to get you out of these sticky situations.

Furthermore, technology can be challenging and fickle. Having access to a team of professionals who know the software inside and out at your fingertips at any time of day really should be an important factor when considering which tool to use.

The Different Types of Webinar Software

What we are going to focus on here is what the different types of webinars are and whether your preferred software accommodates your ideal webinar. In essence, there are three basic types of webinars.

Most of the top webinar software will have the capacity to offer all of the below, but it’s certainly something to keep in mind when doing your research and making sure it meets your needs.

Live Webinars

Some would say that live webinars are irreplaceable. Certain chemistry can come out of live public speaking that you don’t get with pre-recorded content.

Live webinars can help establish your brand as a ‘real-life’ person and put a face to your name. They’re interactive, personal, and really, they can be seen as significant events.

In a nutshell, live webinars provide you with the opportunity to connect and build a relationship with your audience in real-time.

Recorded Webinars

Recorded or automated webinars are newer to the world of online marketing, but that doesn’t necessarily mean they are better than live webinars. You can record the content, schedule it to go live, and even set it to expire within a specific timeframe.

Recorded webinars are great for maximizing your reach because they’re accessible for more participants whenever it’s most convenient. No longer do you have to worry about finding a time that works for every single person.

Series Webinar

Essentially, a series webinar can be made up of multiple live and/or automated webinars, which are scheduled over multiple dates and times. The content should involve gradual learning for the participants with an incentive to come back for more.

These types of webinars are great for broader or more complex topics with dense information that is more easily digestible over a series of webinars.

Holding a series will really put you out there as the expert in your field. But, naturally, they take a bit more time and effort than the one-off webinars.

#1 – Demio — The Best For Live Events

Demio is the cream of the crop when it comes to modern, user-friendly webinar software that is bound to help your business grow. It’s suited to almost any size business that wants to hold interactive live events to drive their marketing campaigns.

One of the best bits? There is no download required! Not only will your attendees have access to a beautiful platform that clearly reflects your branding, but they’ll also be able to join from any browser with just one click.

So, what makes them the best for live events? Here are a few of their top features:

  • Run interactive polls and get stats in real-time
  • Embed launch offers and CTAs designed to convert sales on the spot
  • Share handouts for instant download with your attendees
  • Give attendees video and microphone permissions as needed
  • Public and private chat functions for live Q&A

In a nutshell, Demio is so interactive it’s bound to leave your audience feeling like they truly know you!

Another great thing about Demio is that you can record your webinar and send it to all registered participants so no one misses out if they can’t make it, even if they do miss the chemistry of a live event.

Demio offers three pricing plans:

  • Starter: $34/month for up to 50 attendees
  • Growth: $69/month for up to 150 attendees
  • Business Plan: $163/month for up to 500 attendees

Demio offers a 14-day free trial of their Growth plan, so you can give it a try before you buy.

#2 Livestorm — The Best For Ease of Use & Automation

If you’re looking for webinar software that allows you to run live, on-demand, or automated webinars with just about any goal in mind, Livestorm could be the one for you.

If you want to hold a live event or detailed product demo, you can do that. If you want to build an educational customer training series or an online course, you can do that, too.

Livestorm is a simple yet powerful video communication tool. They really stand out for their ease of use and detailed automation.

You don’t need to be tech-savvy to use this software. You can have a webinar up and running in no time, thanks to automation features like an event registration page, promotional emails, and automatic custom event reminder emails.

Some other great features of Livestorm include:

  • Join the webinar in any browser with one click
  • Full suite of webinar types such as live, on-demand, and pre-recorded
  • Screensharing capabilities
  • Interactive live chat, polls, and Q&A within the webinar
  • Excellent analytics and reporting capabilities

Another great feature? Livestorm also offers comprehensive customer support in multiple languages.

In addition, they also have a very useful self-service documentation section of their website. I love this offering because they’re incredibly handy when you’re facing a minor set-up issue or pesky technical difficulty that you know you could solve alone without needing to explain yourself at length to tech support.

Livestorm plan options include:

  • Basic: Free for up to 10 live attendees
  • Premium: $99/month for up to 100 live attendees
  • Enterprise: Personalized quote based on your requirements

Get started with Livestorm for free today!

#3 EasyWebinar — The Best For Beginners & Social Media

The EasyWebinar motto is ‘wildly easy to use live and automated webinar platform,’ and by all accounts, they seem to hit the nail on the head. They are also reportedly one of the only webinar platforms that have successfully integrated marketing strategy with webinar technology.

This software is for anyone wanting to launch their first seminar quickly and painlessly with a drag and drop page builder and tons of seamless integrations at your fingertips.

The highlight of this software? EasyWebinar allows hosts to livestream to Facebook and YouTube at the same time.

Why is this so impressive?

Well, it essentially gives you uncapped potential regarding how many people your content can reach at one time. Of course, those viewing through Facebook or YouTube won’t get the platform’s built-in interactive capabilities, but your message could still be reaching thousands more people.

Other notable features of EasyWebinar are:

  • Seamless integration with popular platforms such as WordPress and MailChimp
  • In-depth engagement tracking tools covering webinar watch time and in-platform clicks
  • Browser-based viewing
  • Turn live events into evergreen webinar funnels
  • Allows four presenters in one room, all with sharing capabilities

Although EasyWebinar is not the cheapest webinar software on the market, this platform certainly packs a punch. There are three pricing plans on offer:

  • Standard: $78/month for up to 100 room attendees
  • Pro: $129/month for up to 500 room attendees
  • Enterprise: $499/month for up to 2000 room attendees

You can try both the Standard and Pro plan for free or schedule a demo of the Enterprise plan.

#4 – WebinarNinja — Best For High-Quality Training or Coaching

WebinarNinja is a close contender of Demio in terms of their modern, beautiful design, and flexible webinar capabilities. They are also slightly more cost-effective for smaller groups than Demio.

WebinarNinja is trusted by well-known B2B brands such as Baremetrics, AppSumo, and Podia, which essentially supports their ranking as the best for high-quality training or coaching purposes.

You can run any type of webinar with WebinarNinja: live, automated, series, or hybrid. The key features that come into play with the coaching or training aspect are uploading PowerPoint presentations, creating Q&A spaces, and easily sharing information.

Some other notable features of WebinarNinja are:

  • Tons of integrations with notable systems such as MailChimp, ConvertKit, HubSpot, Squarespace, and ClickFunnels
  • Beautiful ready-to-use templates for quick and simple webinar creation
  • Save marketing materials within the software for easy access
  • Create custom branded registration and thank you pages designed to convert

Furthermore, WebinarNinja reportedly has some of the best customer support out there. This support is extended via live chat, email, and a comprehensive resource library for set-up guidance and minor troubleshooting.

WebinarNinja has four pricing plans available:

  • Starter: $39/month for up to 100 attendees
  • Pro: $79/month for up to 300 attendees
  • Plus: $129/month for up to 500 attendees
  • Power: $199/month for up to 1000 attendees

Every membership comes with a 14-day free trial, so you can pay nothing and get started today!

#5 – WebinarJam — Best For Large Businesses

With the ability to host up to 5,000 attendees at one time with little to no delays, WebinarJam is easily one of the best out there for large businesses.

A really great highlight of WebinarJam is that, although it’s designed for huge audiences, you don’t have to skimp out on some of the awesome interactive features that software for smaller groups has on offer.

My favorite interactive feature is the advanced live chat within the webinar that actually pulls the person’s video to the stage, so to speak. You can also include offer pop-ups and countdowns to encourage attendees to take action.

These features are almost more important for a larger business than small ones, to remove that ‘faceless large business’ barrier some may perceive.

Some other features that WebinarJam has to offer includes:

  • Top-notch 24/7 customer support
  • Email and SMS reminder notifications
  • Create paid webinars and accept payment directly through the software
  • Stream directly to YouTube for further participant reach
  • Compatibility with multiple browsers and systems

The key selling point of WebinarJam? It automatically records your content every single time.

Why is this so nifty? I don’t know about you, but forgetting to hit that pesky record button is a frequent pastime of mine.

There are three pricing plans on offer:

  • Basic: $499/year for up to 500 attendees
  • Professional: $699/year for up to 2,000 attendees
  • Enterprise: $999/year for up to 5,000 attendees

WebinarJam are so confident you’ll love their software that they offer a 30-day money-back guarantee, so your purchase is risk-free. At the time of writing, they also have a $1 14-day trial for a limited time only.

Summary

My top recommendations for webinar software to suit just about everyone’s needs are Demio, Livestorm, or EasyWebinar.

At the end of the day, the best webinar software for you is potentially going to be different from the best for me. That’s why it’s important to use the methodology discussed here to do your due diligence in choosing the best webinar software for your business needs.

Don’t forget to also take advantage of free trials and money-back guarantees to get a real feel for how your chosen software works before you commit long-term.

Free Webinar on How to Drive Affiliate Sales with Webinars

Free Webinar on How to Drive Affiliate Sales with Webinars

Webinars are one of the greatest ways to not only sell to a live audience, they also a great for list building and gaining the trust of your audience. Nothing provides a better connection to your audience than through the use of live audio and video, which is the basis for many webinars today. At the same time, not only are you engaging with a live audience, you are showing off your expertise and usually walking them through a process at the same time — which is where the real value for your audience comes into play.

Next week I will be holding a free webinar of my own, alongside the team over at ClickMeeting, to show everyone how top bloggers, entrepreneurs, industry experts, and brands are increasing their sales and revenue like crazy through the user of webinars — and yes, even affiliate marketing sales as well. Millions of dollars are generated through the use of affiliate marketing every day, and webinars are helping to increase those numbers even further.

Best of all… this one time webinar comes with a hefty price tag of 100% free! As always, I will be delivering the best content and value possible, while offering it to you at no cost. In short, you’ll basically be getting a 1-on-1 session with my that includes 60 minutes of content, Q&A, polls, surveys and much more.

How to Increase Sales and Revenue with Online Webinars

We all want to increase sales, leads and bottom line profits for our brands and businesses. However, as more heavily funded companies and brands continue to pour big money into online marketing and search advertising, it’s continually getting harder for smaller and individual marketers to compete. That is of course unless you are always staying ahead of the curve and using better methods than the competition. One such method that is working extremely well, is webinars!

Discover what it takes to grow a real business online while also building a solid community and following around your personal brand, expertise or brand in the process. In my upcoming webinar, I will cover many of the best marketing methods used today, while also focusing on why webinars are one of the best ways to convert your site visitors and audience into high-value leads and customers.

WEBINAR SCHEDULE

1. Zac’s background and how he built his online business
2. What affiliate marketing is and how it works
3. How affiliate marketers are becoming their own brands/products
4. Why webinars are a great way to sell products
5. Webinar listing building and advertising methods
6. How to structure a webinar for value and monetization
7. Examples of best products to sell through webinars
8. Live Q&A

DATE: May 10th at 12 pm EST

Hope to see you there!

Click here to RSVP.

how-to-create-a-webinar-that-converts-viewers-into-buyers

how-to-create-a-webinar-that-converts-viewers-into-buyers

In today’s evolving digital marketing world, it’s important for your business to stand out — especially when it comes to converting your viewers into buyers within your content marketing strategies. 

How can your company stand out? 

Here’s one way: interact with your customers in real time with a webinar.

A webinar is an effective marketing tool in helping turn potential customers into buyers through a live, educational, and engaging discussion. 

In fact, according to a GoToWebinar study, consumers are willing to spend more time with a webinar than with any other type of content. 

Webinars are also a great way to validate your organizational brand and its products and/or services to customers. Plus, it can instill new interest in your brand. 

Like any marketing strategy, webinars take practice, preparation, and refining through trial and error. 

In this article, we will discuss everything you need to know when creating a webinar that converts viewers into buyers.

What is a Webinar?

A webinar is a video seminar/presentation tool used by companies to help promote, educate, or train customers on a product or service. 

Webinars vary in length, with the majority lasting anywhere between 90 to 120 minutes. Almost all sales webinars should be at least 60 minutes. 

They can be viewed either live or after the recording.

As a business, your goal is to promote your webinar in order to gain a large audience and have maximum engagement that will convert leads. 

A webinar can help companies showcase their expertise to customers and instill credibility and trust in their brand. 

How Do You Create a Webinar? 

Before discussing how to use your webinar to convert viewers into buyers, you first need to know how to make a webinar that’s compelling. 

To begin, set a goal of what you want the webinar to accomplish. When creating a guide for your outline, keep in mind the two key parts to most webinars: the content and the sales pitch. 

You’re promising your viewers that they’ll learn something from the webinar but you’re also selling something at the end of the presentation.

If your webinar viewers want to learn more or dive deeper into the topic, this is the opportunity to get a conversion by having your viewers purchase your product or sign up for a demo. 

It’s important that the content of the webinar is compelling enough to keep viewers watching, but that it sets up a sale at the end of the webinar.

Next, you’ll need to find a webinar hosting system that will broadcast your webinar, such as GoToWebinar or Zoom.

ClickFunnels provides tutorials for webinar integrations. 

You’ll also need to promote your webinar and provide a way for your audience to register for the webinar. 

More on this in the best practices section of this article. 

Before you present your webinar, you’ll need to make sure you’ve tested the hosting system, your internet connection, microphone, webcam, and other webinar tools. 

In addition, ClickFunnels offers a tutorial on how to create a successful live webinar funnel. Click here to learn more. 

How Do Live Webinars Work?

Like business conferences and meetings, webinar presentations can be as unique as you want them to be.

Typically, you would present your webinar for an allotted time and then conduct an interactive session, such as a question and answer segment at the end. 

Next, after the webinar is over, you would post the video to your website, as well as email it out and promote it on social media to your subscribers. 

Research your target viewership for your webinar and create a presentation that appeals to them. 

Find out what motivates them, what they like and value, and create a webinar experience they will remember. 

How to Create a Webinar in PowerPoint

PowerPoint is a great tool to use for slide templates in your webinar. 

It offers different tools at your disposal to create engaging slides such as choosing from various slide themes and transitions to creating charts, graphics and more. 

Plus, PowerPoint is easy to use and efficient in creating a professional looking presentation. 

Again, you’ll need to use a webinar hosting system in order to host a webinar. 

4 Webinar Best Practices That Will Convert Viewers Into Buyers

Now that you know the steps to create a webinar, what are some best practices to keep in mind?

1. Promote your webinar often and early through Facebook ads

With any webinar, it’s important to plan ahead. Research to see when the best time to host a live webinar is for your target audience.

Also, pick a date at least a week/week and a half out so you can properly promote your webinar through Facebook ads.

Facebook ads allow you to drive in additional traffic and reach past your current customers. 

When creating a Facebook ad, be sure to have informative messaging and a call-to-action, such as RSVPing for the webinar.

Lastly, don’t turn off your Facebook ads on the day of the event. Research has shown that around 29% of webinar attendees sign up the day of the presentation. 

2. Create a sense of urgency on your webinar landing page

You don’t want to lose potential viewers because you have a disengaging funnel with difficult web design navigation. 

It all starts with your landing page headline.

You need to write a compelling headline that lets the customer know they’ve come to the right place to sign up for the webinar. 

You should have a quality image to go on your landing page that sets the right tone for your webinar. 

Also, keep your customer instructions to a minimum and only ask for basic contact information. 

You want to instill trust, and asking for irrelevant contact information will make them second guess registering for your webinar. 

A submission form should be simple and straightforward, as to keep them excited about your webinar and hopefully more interested in your product. 

3. Create a webinar around compelling content

At the end of the day, you want to offer unique and compelling content to your audience.

The best way to do this is to create a webinar based on solving a problem your target audience is facing or has faced. 

It’s a simple way to bring your viewers on a journey as well as give them a new perspective in the end.

4. Have a follow up system in place after the webinar 

Finally, you don’t want to lose traction with potential customers after an engaging webinar. 

Be sure to have a system in place, such as emailing a replay of the webinar within 24 hours of its conclusion.

You should also send other retargeting email campaigns including surveys, and instructions on how to learn more about your company and future webinars to sign up for.

When creating these emails, be sure to make them personal and valuable — without flooding the customer’s inbox.

Research your target audience to figure out how many emails you should be sending them before and after your webinar. 

Retargeting email campaigns are a great way to keep the momentum going in converting potential customers into buyers. 

With the above tips in mind, you’ll be well on your way to creating and presenting engaging webinar funnels that will be beneficial to new and returning customers. 

About ClickFunnels

ClickFunnels is a great sales funnel tool to use for your business and has the resources to help you create and maintain a growing email list. 

We make it simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.

With ClickFunnels, you’ll build high converting and clean sales funnels. 

Everything you need to build and launch your funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.

Check out ClickFunnels’ Perfect Webinar Funnel — providing all of your webinar needs. 

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