Create a Privacy Policy in Minutes with Website Policies

Create a Privacy Policy in Minutes with Website Policies

Having a website is a lot like having a business. It’s something you own, build with time and care for like it was your only child. At the same time, a website can also come with the liabilities and frustrations of a real business — especially if you are selling products or services through your site or making money.

Just like many businesses have policies in place, you site should have them as well. However, most site owners have no idea what policies they need, how to create them and how to make sure they match with the content and purpose of their site. Another frustration is that if you want to hire a lawyer to create a professional iron clad and customized policy written up for your site. This in itself could cost thousands of dollars!

Good news! There are better alternatives when it comes to creating necessary policies for your site, and I’m not talking about going to your favorite site and stealing theirs! While this may work for some sites and never become an issue, should anything arise in the future you will want to make sure your policies line up with the same practices that are happening when someone visits your site.

Website Policies is an easy to use service that creates free and customized policies for your site. Best of all, you can set one up for your site in just a few minutes time and it’s dead simple/

Website Policies – How to Create a Site Policy in Minutes

Rarely do we find websites or online services that actually back up their statements and offer what they say they will, or come with the ease that anyone can use it. That is what you will get with Website Policies, as it’s a simple series of questions built around the structure of your site and how user information is accessed. After pulling all of this information together, Website Policies will then provide you with a downloadable site policy that you can post to your site right away.

As mentioned earlier, it’s easy to visit one of your top competitor sites and steal their policies. Theoretically, all you would need to do is replace their site name and information with yours. However, as I also mentioned, this really isn’t going to work if you want to protect your site should an issue arise in the future. Every site collects and uses user data differently, which is why most policies are created in the first place.

With Website Policies it’s easy to create a policy for your site that matches up with your site practices because each user is walked through a questionnaire, which breaks down the fine details of your site. Depending on the policy you are creating, these questions will vary. The important thing is that you answer them all to your best of knowledge so you policy well repents your site.

To get started, let’s cover each of the policies offered through WebsitePolicies.com.

Privacy Policy

A privacy policy is one of the most common policies that you will need to have on your site. Such policies are required on any website or blog that “gathers, uses, discloses and manages a customer or client’s data.”. Not only does Google look at your site want to see a privacy policy in place, most sites are also required by law to protect the privacy of your customer or client. Even if your site isn’t selling anything, a site visitor still falls under the same guidelines.

To get started with the process of creating a privacy policy, all you need to do is visit the Website Policies site, click Privacy Policy and start walking through their site policy questionnaire.

The beginning process of each policy wizard will start off with your basic site information (such as location, site name and URL) and if your site is used for commercial purposes

The next set of questions to create your privacy policy will be more focused on the content and data collection on your site, such as if users can create accounts, which advertisers are on your site, how cookie data is collected… and more.

The good news is that the process will only take a few minutes time and once you are done with the process, you likely won’t need to create or update your policies for quite a while.

After finishing the questionnaire, you will then be able to create an account with Website Policies and download your policy for use on your own site. The policy can be downloaded in HTML code, plain text or even hosted through WebsitePolicies.com for a quick reference.

Terms of Service Policy

Terms of Service policies are in place to describe the rules a site visitor much follow should they wish to continue using your site. Nearly every website you visit will have one of these policies in place, and by continuing to use that website, you are in agreement with their TOS policy. A Terms of Service policy is also in place to legally protect both the website and the website user by clearly outlining those rules.

As for creating a Terms of Service policy, the process is nearly identical to the one above. The main difference is that you will have a unique set of questions to answer to help create a TOS policy to match your site.

Such questions asking during the Terms of Service policy creation process are whether users are allowed to create and publish content to your site or if your content has an age restriction. Another difference is the ability to add multiple disclaimers within your policy. This option might be used if you have different areas to your site or if you want to include statements about indemnification, dispute resolution, intellectual property rights and prohibited uses.

Refund Policy

A Refund policy should be in place for all e-commerce driven site or if you sell any products or service. This would also be true for online marketers and bloggers who might be selling consulting services, ebooks, guides, courses or anything where a transaction takes place. Even if your “transaction provider” (like Paypal) has policies on their sites, you will still want to have these for your own site as well.

Not only will having a Refund policy on your site keep it legally compliant, it will also allow your audiences and customers to better understand how, why and when a customer may request a refund. For example, most online stores have a 30 or 60-day money back guarantee, however, without a Refund policy in place you would never know that. Within the Refund policy you will also find information about money back guarantees, transaction fees, shipping costs and customer service.

Again, Website Policies makes the process amazingly simple, as they provide all of the questions and you simply need to select the right answer that matches your site.

The Cost to Create a Website Policy

Every website needs to have a privacy, terms of service and refund policy (if selling) in place. The only question is how each site will generate a policy to represent their site.

For websites that are for informational or personal use, you can create your website policies through WebsitePolicies.com for free. Visit their site, walk through the policy creation process, add it to your site and then you are done! Each policy comes with a free license and all that’s required of you is to leave the credit backlink to WebsitePolicies.com in place.

For commercial websites there is a $14.95 one-time fee for creating site policies and obtaining a commercial license. Any site that sells products or services would fall under being commercial. If you are unsure if your site is commercial, the policy wizard on the site will let you know.

You never know when an unexpected disaster may strike! Take the time to create a professional policy for your site today.

12 Ways to Increase Website Traffic Without Blowing Your Budget

12 Ways to Increase Website Traffic Without Blowing Your Budget

When starting a new website, blog or business on the internet, it’s not just about the content you create. Sure, it’s going to be one of the most important aspects of it — but at the end of the day, it really comes down to your content promotion and getting traffic to your site.

In short, this is just a big numbers game. With over a billion active websites on the internet today, how are you ever going to complete?

The answer is simple — create better content than your competition, provide more value, and then put in the marketing effort to make sure your audiences finds it. At this point in the game, focusing solely on “great content” will likely get you nowhere.

However, not everyone has a massive budget that they can blow through each month, just to get traffic flowing to the site. On the flip side, there are plenty of “free” methods for increasing exposure, backlinks, and traffic to your site as well. To further stress this point, I thought it would be a great idea to ask 12 different entrepreneurs and business owners from the YEC community this same question — “What is the best way to increase website traffic without blowing through your budget?

1. Create Social Media Content

There’s no cost to generate a solid social following, outside of time and creativity. When done correctly, you can then push that captive audience to any website you want. Focus on being genuine and authentic, pull in followers that truly want to engage with your brand and don’t be overly promotional. Share information that will be helpful and useful, mixed in with some calls-to-action

– Jonathan LongMarket Domination Media

2. Contribute Guest Posts to High Traffic Sites

Even if you don’t have much money for marketing, you are rich with knowledge. Identify a few different websites that have a lot of traffic and contribute your knowledge to those sites. Give away the farm and create something immensely valuable for that site. Link back to your site, use a popup to collect emails from the inbound traffic influx and begin creating your audience.

– Brett FarmiloeMarkitors

3. Build One Incredible Piece of Content

Great content is the path to more traffic. Don’t just write filler two-paragraph blog posts. Put all of your energy into creating one incredible piece of content like a piece of software, in-depth video lesson or webinar series.

– John RoodNext Step Test Preparation

4. Email a Link to Your Site

Find out who your ideal target person is and email them a link to your site, and a brief explanation of why they would be interested. Qualified traffic is more valuable than lots of junk from a funny social post.

– James McDonoughSEE Forge

5. Hit the Streets

In today’s digital era, hitting the streets means roaming the web looking for interactions. Engaging in other’s work will draw attention to your work as well (make sure your content presentation is on lock). The web isn’t a one-way street. By posting on other’s threads, you’re not only visible to them, but to other people that are in their social media circles.

– Andrew NammingaAndesign

6. Leverage Industry Influencers

In marketing, one of the easiest ways to reach new customers without paying a fortune is by tapping influencers who already have a captive audience of fans and followers. Find influencers who would appreciate your product or service and partner with them to promote your brand. Many will be willing to do it for free, while others would be happy to take an affiliate commission.

– Firas KittanehAmerisleep

7. Manage Your Online Reputation

It doesn’t cost a penny to be on Angie’s List, Yelp, Better Business Bureau, Facebook, Google+ and Yellow Pages. Survey your customers first to make sure you can stop negative reviews in their tracks. Then, syndicate the positive ones all over the internet by asking for feedback on sites your customers belong to.

– Tommy MelloA1 Garage Door Service

8. Feature Trending Topics

Using buzzwords or writing about trending topics is the best way to generate website traffic and rise up in search engine results without paying a penny. At my agency, we make sure to pay attention to trending topics in the media and write about them ASAP. Whether it’s a new Instagram update or the latest video game, quick turnaround time is crucial because you want to strike while searches for these topics are at their highest.

– Bryanne LawlessBLND Public Relations

9. Take Advantage of Word of Mouth

Get others talking about you to do the legwork for you. This includes telling friends, family, colleagues and others who, in turn, can share it with others. They can pass around your website address or share it on their own social media sites and emails.

– Drew HendricksButtercup

10. Participate in Forum Discussions

We participate in several LinkedIn forums and other online forums where we know our clients come for help. If we make good contributions, users click on our profile and visit our website. It doesn’t cost us anything, and it also improves our digital reputation because it shows our clients that we are very dynamic in the community. Try it.

– Piyush JainSIMpalm

11. Produce Video Content

Create interesting content about your product, service or industry with an engaging video. Everyone has access to video on their phone, laptop or tablet. Whether on-the-go or at home, video is accessible and more engaging than text. As long as your content is captivating, people will share it and become more interested in your brand, which will bring them to your website.

– Stanley MeytinTrue Film Production

12. Blog Often

You need to have a blog. Blogs are very cheap, and often free! They’re also super easy to use and are a great way to start generating website traffic. Get a content director working on it right away and make sure to blog often. Your content should be relevant to your product, and at the same time interesting to read. Happy blogging!

– Manick BhanRukkus

3 Steps to Creating a Trustworthy eCommerce Website

3 Steps to Creating a Trustworthy eCommerce Website

Have you ever been to a website or online store where you wanted to purchase something, but you were second guessing whether the site was legit or not? This is the absolute worth thing an online business or brand can be associated with — not having the full trust and confidence from their audience. Not only will this destroy your conversions and sales, it’s also just bad for business and the overall brand and reputation of your business.

The good news is that there are plenty of ways to improve a would-be customer’s experience on your site and allow them to complete their purchase with ease. Some of the most common ways to accomplish this are, to have a fast loading website, display trust badges through your site, have a short and sweet checkout process and also using customer reviews and testimonials to further gain trust from your audience.

Today we are going to walk through the many steps of what it takes to build a trustworthy e-commerce site, while also gaining business from your site audience. To make this a much easier to follow and visual process, we are going to use the “Road Map for a Trustworthy E-Commerce Website” infographic (shown below) from KissMetrics. Along the way, I’ll also be sharing plenty of additional ideas and reference links as well to help with this process.

Let’s get started!

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Road Map for a Trustworthy E-Commerce Website

Every time a visitor comes to your website or online store, it’s a new opportunity for a sale or transaction to take place. Without the proper introduction or content in place, the relationship won’t be able to move forward. Some of the most obvious things that need to take place during this initial visit are a professional looking site design, SSL certificates in place, trusted payment methods, and also having FAQs and contact information readily available on your site. This is all key, as more than half of the world’s shopping and purchase made are now done online.

If you came across this article in the search results because you are looking for guidance on building an ecommerce site, good news, as there are plenty of options to choose from. Website and ecommerce solutions like Shopify make the process of going live with an online store quite easy. While more customized solutions like WordPress also offer the tools, themes, and integrations to get started as well. No matter what option you choose, just be sure to implement each of the trustworthy tips and methods we are about to discuss below.

Now for all of this to actually happen, you must have a checklist of actions to take, and the follow-through to act on them. This resource guide and infographic below will help walk you through all of these steps, while also keeping your focus on point at all times.

1 – When They First Hear About You

As mentioned earlier, the most important time to gain the trust of your audience is when they fist hit your site. Most people will be hesitant to buy online in the first place, so you want to make the process as easy and trusting for them as possible. Here are a few quick tips for how to best accomplish this.

  • Mention the total number of orders shipped from your site. Include customer service hours on all pages.
  • List the best phone numbers for contact and support. Mention how many customers your site has served.
  • Use a solid and professional domain name. Include “Trusted since XXXX” in your logo or design.
  • If you’re a verified seller of a brand, include this fact.
  • If you take Paypal as a payment, be sure to mention it throughout your site.
  • If you’ve been quoted or featured on a credible publication, show it to your audience.
  • If you’re on Stella Service, mention your ranking and a link to your profile page.

Not all of these methods will apply to every business, brand or e-commerce, however, adding the ones that do can greatly improve trust, engagement and overall conversions for your online store.

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1 – When They Enter and Browse Your Website

Most site visitors aren’t going to make a purchase they first time they visit your site. However, they will remember the experience and price of purchase for when they are ready to complete the transaction. Here are a few useful tips to help gain the trust of your audience, by making their time on your site the most enjoyable as possible.

  • IMAGERY – Use only the highest of quality images on your e-commerce site.
  • REVIEWS – Highlight reviews from other people that have shopped on your site.
  • TESTIMONIALS – If you are going to use customer testimonials, be sure to provide a real photo with it. Also get creative by adding Twitter and social media updates from shopping on their experience while at your site.
  • CONTACT – Make your contact info clear and easy to find. No one wants to purchase from a site that hides their contact or support information.
  • POLICIES – If your site has a specific return policy, make sure it’s visible to all audiences.
  • THOUGHT LEADER – Offer additional value and customer experience by adding a blog to your site.
  • ABOUT / STAFF – Seeing the real people behind an online store or brand is important. Also be sure to include real photos and the story behind each individual.
  • CREDIBILITY –  If you’re a member of the BBB post your grade on your website for all to see. This is a huge trust factor contributor.
  • LIVE CHAT – Build a relationship and gain trust with your audience by adding a live chat feature to your site.

The actual site experience your site visitors will have, is one of the most important factors in gaining trust and also resulting in further sales. Not all of these design options might fit within your e-commerce budget, but be sure to fit in as many as you can.

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1 – When They Put the Items in the Cart

It’s not enough to get your audience to add items to the shopping cart, they also need to complete and pay for their purchase as well. Shopping cart abandonment is something many of the largest e-tailers in the world continually struggle with. Be sure to implement these tips to help improve the checkout process.

  • Get an SSL certificate to make sure you have the trusted HTTPS at the begging of your site URL
  • List the contact and support phone numbers at the top of the page
  • Mention the number of items currently in the visitors shopping cart
  • Show where your shipping facility is, as some people like to know where products are from
  • Show a delivery date and not just the shipping date
  • Security badges like McAfee Secure or Verisign and big trust indicators

Of all the components on your e-commerce site, the checkout page and process is definitely the most important. Be sure to implement each of these methods into your site and watch conversion soar across the board.

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If you already have an existing online store or ecommerce business, we sure to check out these holiday sales tips and also where e-commerce and online shopping is headed in the coming years. Each of these resources will provide you with the necessary tools and resources for the coming months and years ahead.