The Most Important Web Metrics to Create a Successful Website

The Most Important Web Metrics to Create a Successful Website

When it comes to the eventual success or failure of your website or online business, it will ultimately come down to your profit/loss numbers. However, at the core of your online business are many other factors that will come into play — many of which are happening behind the scenes.

Today we are going to take a look at some of the most important factors when trying to create a successful business online. Each of these factors are unique in their own way, and depending on the type of business and revenue methods you have in place, some may be more important than others. No matter which you are currently focusing on, they all play an important role in how, where, why and when people will end up on your site.

Are You Aware of the Following Key Metrics for Your Site

From SEO, domain authority, social media and more… I’ve listed some of the most important metrics for you to keep an eye on, while also providing you with some valuable resources, case studies, and tools in the process.

Social Media

We all know the power and size of social media, but not enough of us are effectively tracking our results and finding where there is room for improvement. Instead, what most brands and bloggers are doing, is sending out a tweet or social share right when their latest content goes live… then ultimately forgetting about it right afterward. Another key element of social media is engagement and the new relationships that are formed through it — however, once again, many brands are leaving their social media accounts to just sit there and blast out content, while missing out on the real engagement that can happen from followers, fans, and customers.

There are actually 5 key metrics found right within social media itself, and while most people are actively using some of them, it’s rare to find all of them being a real area of focus — as it social media management across multiple platforms is very time-consuming.

  1. Followers and Fans
  2. Content
  3. Demographics
  4. Brand Exposure
  5. Hashtags and Keywords

To learn more about each of these areas of focus, I recommend you take a look at Cyfe’s social media metrics list, which goes into detail in each of these areas and why they are so important.

Domain Authority & Page Authority

Back in the day, Alexa and Google PageRank were two of the most common ways to measure the power and rank of a website. Now it’s all about Domain Authority and Page Authority. Moz describes each of these and their ranking process as follows:

  • Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
  • Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

In short, both of these ranking factors are determined by a mix of different factors. For the most part, the quality of content on your site and incoming backlinks are likely to influence these numbers the most. The better the sites linking back to your site, the more likely you are to see an increase in both Domain Authority and Page Authority over time.

In addition to the Moz Toolbar, a quick an easy tool for checking the DA and PA of your site (or multiple sites) at one time, can be found at SEOReviewTools.com.

Bounce Rates and Conversions

When it comes to improving your site and how to make money online, we often forget about some of the most important stats and factors of our sites, simply because they aren’t visible through SEO, traffic or revenue dollars. These type of site factors would income bounce rates, conversions, page views, time spent on a site and much more.

OptinMonster actually has a great article on this set of metrics, where they go into detail on eight specific ones, which includes;

  1. Page Views
  2. Mobile vs. Desktop Visitors
  3. Page Timings
  4. Traffic Acquisition
  5. New vs. Returning Visitors
  6. Time on Site (TOS)
  7. Landing Pages
  8. Exit Pages

As you can see, there are many different components sitting right on your site that need to be measured, tracked and improved upon. Even though most of these metrics won’t immediately increase the SEO or traffic on your site, they can make a world of a difference on your customer engagement and revenue numbers.

SEO Audit of Your Site

Last but not least… we have SEO Audits. In addition to everything else we mentioned above, running an audit on your site can drastically improve not only its performance but also keep it in good terms with Google as well. The good news about SEO audits is that they are easy to run and offered on a wide range of services like SEMRush, Ahrefs, and Mondovo — each scanning the content on your site and letting you know what needs to be fixed and how much of a factor it can be.

As SEMRush points out on their site, the follow metrics can all be measured through a simple site audit.

  • Optimize your internal and external links;
  • Add tags where they are missing;
  • Make titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines;
  • Correct broken images and provide them all with an alt attribute;
  • Detect and erase error pages;
  • Find duplicate content pages;
  • And fix other problems blocking your SEO progress!

When running an audit on your site, be sure to fix as many problems as you can, then run the report again. This will allow you to continually see improvements in your site score and what tasks have been successfully completed.

To Be the Best, You Need to Beat the Best

As you can see, when it comes to running a successful website and online business, there is a lot more to it than just creating content and ranking in the search results. At the same time, if you put in the time and effort to work on all of these areas, you will be much better off and have everything you need to start making your way passed the competition.

Don’t just listen to these words. Take action and start working on the core metrics of your site today.

5 No-Brainer Solutions to Increase Organic Traffic to Your Website

5 No-Brainer Solutions to Increase Organic Traffic to Your Website

Starting a blog or a website isn’t the hardest part, getting noticed and attracting the right audience is. Many blogs and websites have gone into oblivion not because they lack content, but because no one actually notices the hard work put in place to create the website and so their posts are just one of many—hidden deep down in the archives of the internet.

To get noticed on the internet, you need exposure and one of the best ways of getting the right exposure is gaining organic traffic. Organic traffic is traffic from search engines and this can be one of the most rewarding ways of generating traffic. Before we talk about how to increase organic traffic to your website, you should keep in mind that your organic traffic would only spike if your search engine optimization (SEO) game is 100%.

The tips that we’re going to share would guide you in the right path to optimizing your website for search engines and how to do SEO the right way—which would make search engines fall in love with your website.

1. Choose a Reliable Web Host and Site Design Platform

Before you even start to think about how to get your site to rank in the search results, and the thoughts of massive traffic and cash flowing in… you need to first make an important decision on who is going to host your website. This decision will be important for many reasons, such as — every site needs to have a reliable host to keep their site active on the internet, making sure you go with web host that has not only a 99.9% uptime rating but also loads your content fast, and also to choose a host that can grow and scale with your business in the process.

When it comes to cost, it’s also important to know your budget. Most shared hosting plans will cost less than $10 a month, but if you are going to have an e-commerce site or one that you know is going to get a lot of traffic or make some serious money, it might be best for you to go with a virtual, private, or dedicated server. To learn more about all of your options in the world of web hosting, be sure to check out HostAdvice’s cheap web hosting service reviews and guides.

2. Perform Extensive Keywords Research

When it comes to creating content for your site, one of the first and most important steps prior to creating and publishing content is keyword research. Adequate keyword research will point you in the right direction of search queries people are using to find topics that matter to them on Google. Using the Google keyword tool to find valuable, popular keywords prior to writing your content is one way to attract search engines. Spicing these keywords (a mix of long and short-tailed keywords) will help you get better rankings on the web.

Another popular research method is the Ubersuggest tool from Neil Patel. This tool will provide you with all of the same data from Google Keyword Planner, but also make it more visually appealing and easier to sort through as well. The more you know about your content, and how to make it the best possible, the more likely you are to find with SEO and promoting it to the right audiences.

3. Publish Quality Content Regularly, but Focus on Quality

Yes, content is king. An even truer statement is ‘quality content sells itself’. Once you pen down top-notch content, you’re more likely to get noticed with links pointing to your posts from other websites, as well as receive social media shares. These social signals would tell search engines that your website users are finding insight and value with that content, leading to a higher ranking on search engine result page (SERP). Staying ahead of your competition by churning out quality content on a regular basis is definitely a helpful way of increasing your organic traffic.

As important as content is, it’s important to know how to create the best content possible. For example, these days, it’s much better to create an article or blog post with 2,000+ words, versus going live with different articles that are just 500 words each. There are many reasons for this, such as quality and text within one article, the ability to promote and focus your efforts on just one article versus four, and the various reports (shown above) that continually back up the claims that more words continue to rank better in Google.

In addition to creating the best content possible, it’s also important to make sure you are linking internally within your site as well. This will help with both SEO and users navigating through your site. A good internal linking system helps you get backlinks to your sales pages or articles easily. Internal links are helpful for SEO as it keeps visitors engaged on your site for longer (reducing bounce rate). All you need to do is to link to relevant but articles or pages on your website using strategic anchor texts.

4. Optimize Your Content and Metadata

If you’re planning to rank on Google for a specific keyword, you want to optimize your metadata with that keyword as that’s one of the first places Google checks. Google gives ranking preference to websites which have information regarding the user’s queries. To improve your search ranking and organic traffic, the following are highly required to be optimized:

  • Meta titles, keywords and descriptions
  • Image title, alts and description
  • Adding your target keywords in the first paragraph of your content

A perfect example of this can be seen through the content creation and promotion efforts from Canterra Suites Hotel, a downtown Edmonton hotel. In most cases, people traveling to Edmonton might not know of the name of the hotels in the area. So for a business or brand that is location-based, it’s important to know what keywords they want to rank for, and how to secure their positions in Google for them. In the case of Canterra Suites, anything related to ‘hotels’ and ‘Edmonton’ would be the keyword.

When looking up any type of hotel or booking sites online, start with Google and go through their registration process. See what is different about each of them and the methods they use  to increase conversions. I good example of this would be if you looked at the search results for hotels in London, and you see a page like (??? ????? ?? ????) — which features a wide range of rooms for booking and automatic pricing for each.

In short, know how your audience is going to search for content online, and it will be much easier for your site or brand to attain those rankings and be seen by the right audiences.

5. Contribute to Different Reputable Sites in Your Niche

Getting noticed, especially for a new website is very difficult. Becoming a contributor to popular and highly revered websites and blogs in your niche will give you that visibility you crave. Aside from getting your website in front of an established audience and potentially sending you referral traffic, you get a link back which is gold and impacts your SEO positively. Please note that guest blogging on websites with low-quality could negatively impact your website instead of helping you grow and increase your organic traffic.

While the concept of guest blogging is easy enough, it’s definitely going to take some manual work and time to find results. This means going to Google, searching for sites that allow guest blogging, building relationships with those sites, and then creating high-quality content for each of those sites. You can also find a list of 75+ sites accepting guest bloggers here.

Site Optimization and SEO is Always Changing — So Should You!

With so many different options out there for gaining backlinks, improving the on-site experience, and ranking higher in the search results, make sure you don’t just stick to one working method. At the same time, try not to cut corners and use shady methods to rank higher as well. The best way to see longterm growth and solid rankings in Google, is to create pillar content that can continually be referenced to time and time again. This content creation and marketing method worked ten years ago, and it will likely still be just as effective ten years from now.

5 Possible Reasons Your Website Isn’t Converting

5 Possible Reasons Your Website Isn’t Converting

Conversions are crucial to making a website successful, but there are plenty of things that can interfere with an optimal conversion rate. Converting site visitors into buying customers is a tricky challenge, but the right strategies can make your website a successful powerhouse that turns visitors into profit.

You Aren’t Driving Traffic to Your Site

Your website can offer the perfect look, navigation, and content, but that means nothing if users can’t find it through search engines. An optimized site makes it easier for search engines like Google to crawl and index its pages. Invest in an SEO audit; a marketing agency that specializes in search engine optimization can assess your site and indicate the areas that need work.

Think of an SEO audit as a type of “health check” for your website. During an audit, SEO specialists poke around in the technical infrastructure of your site, observing on-page elements and off-page features in order to enhance search engine visibility, usability, and ultimately conversion rates. As the chart below shows, there are critical website SEO issues that can impact the way your website is run, including duplicate content, missing information, broken internal links, and the like.

Once the SEO team has assessed your site, they’ll present their findings and offer services that can help correct weak points.

Your Website Isn’t Responsive

It should come as no surprise that mobile usage continues to increase, and if your website isn’t responsive, you could be losing out on a core segment of consumers. There are two major templates used to create a mobile website: mobile templates and responsive design. What’s the difference? Responsive design does a website to adapt to any screen size, regardless of device.

In contrast, a mobile template requires a second, mobile-only website or subdomain, and these templates are built for a particular site—not for screen size. This can result in a poor user experience. According to Google’s Think Insights, if a user lands on your mobile website and can’t find what they’re looking for, there’s a 61% chance they will leave your site immediately—and there goes your conversion. Responsive design can also improve your SEO since having a single URL makes it easier for search engines to crawl your site.

Your Site’s Navigation Isn’t Clear

Navigation can make or break your website’s conversion rates—you want your site to first retain its visitors, then lead them through the conversion funnel. The right navigation features make it simple for visitors to find relevant information without requiring them to “hunt” for it. Better navigation may also improve Google’s ability to index important information, which may help your rankings in the long term.  To improve navigation, divide categories clearly, indicate these categories with accurate titles, and improve your search feature to make it easy for visitors to find whatever they’re looking for.

Your Content Isn’t Unique and Relevant

If you don’t offer unique content, what is it that separates your product from your competitors? To develop effective content, it’s important to uncover your target audience’s central motivation for purchasing your product or service. Who is buying your product? Who do you want to be buying your product? What’s their background? Is there a specific need or problem that would drive them to your offering? Answering these questions before creating a content strategy is essential.

Once you’ve honed in on your target audience’s needs, begin brainstorming titles that are tied to your business goals: answer your customers’ most frequently asked questions, write how-to’s and tutorials regarding relevant topics and tasks, and evergreen topics related to your industry that provide information your customers might be looking for. If you’re not a writer, or you simply don’t have the time to pump out content, you may also consider investing in unique articles from Constant Content.

You Aren’t Catering to Your Audience

Make sure your site caters to your target demographic. Your website design, images, copy, and products should be tailored to a specific user; trying to please everyone will alienate your target consumer. Instead of being general, get specific. Write to the right people, target your ideal customer with relevant content and imagery, and consider how your user will experience the site to better cater it to a visitor more likely to purchase your product.

These are just a few of the reasons your site’s conversions rates could be struggling, but fixing these major issues can significantly improve your consumer interaction and ultimately, your bottom line.