Website Investing: How Mo Mullah Invests in and Grew a Website from $2,800 to $24,000 in 1 Year

Website Investing: How Mo Mullah Invests in and Grew a Website from $2,800 to $24,000 in 1 Year

Website investing and digital properties are becoming a little bit more like physical property investments, especially when it comes to the ways people are profiting from the assets.

Just as physical real estate properties are flipped, renovated, rented, or invested in for passive income, we see similar trends with online digital properties.   

We’ve covered flipping websites in a previous guide, but what if you want to hold onto the digital asset as a long term investment but don’t want to manage the day to day operations?

In real estate, this type of arrangement is completed by a property manager. An investor would invest in a real estate piece and hire a property manager to run the day to day operations. 

Website investors can run their website or digital asset investments with a similar strategy. With online properties, the person who would run your websites’ day-to-day operations, similar to a property manager, is often referred to as an “operator.”

Whether you are looking to purchase a website as an investment opportunity or have someone take over your current website, an operator service may be a great option. 

We caught up with Mo Mullah, a website operator specializing in flipping and investing in websites for some website investment advice

Tell us a little about you and your website investing background?

Hey, I’m Mo, I’ve been buying and flipping websites for a few years now. I run a bespoke site operator service that gives clients the opportunity to work with a professional and well-rounded site operator. 

I usually work with a variety of clients, including those that have just started in the online business world, and also cater to more experience websites flippers who have larger portfolio’s and need a professional site operator to successfully manage their sites.  

Today I own a variety of business in the online marketing world and by diversifying my income across multiple niches have a sustainable income that helps me travel the world, live in the Caribbean and importantly sustain a big family. 

What’s your backstory, and how did you start making money online?

I graduated with a law degree about a decade ago but ended up turning away from a career in Law. The hours were long, and most tasks were very monotonous. I longed for a more time-friendly way to earth passive income and spent years looking for it. 

Prior to operating in the website investing world, I set up a lucrative email marketing business that still pays dividends now. I promoted numerous affiliate campaigns that regularly profited me over $30,000 a month by promoting bespoke high ticket affiliate products.

Now I spend the majority of my time growing and investing in websites (both content and affiliate sites) The ability to exit at over 30 times monthly revenue is a powerful reason to get involved in buying and running content sites online. 

What has worked for you to drive traffic to your website investments?

The best way to grow traffic to your sites is by doing very good SEO. Traffic doesn’t just end up on your website without having to first put the time in. My specialty lies in very good keyword research, a systematic approach to onsite SEO, and a meticulous approach to building backlinks. 

An excellent example of this is when I recently purchased a website for $2800 and flipped it for $24000 in under a year.

My approach to this was efficiency, scalability, and keeping costs low by doing all the hard work myself. 

When I first picked up the site, it was in poor shape, so I immediately did a link audit and a content audit to strip away any broken parts.

I then rebuilt parts of the site, including content and built new links over a 12 month period in a systematic way.

Website Investment Example

Spike in backlinks in June: 

Here are the trending months: 

March-May – Pageview went up 5x

I also diversified the monetization outside of amazon and used additional affiliate platforms as well as ads to create more revenue

Additional affiliate network: 

New Ads Network: 

Amazon Sales:

March 

April

May

June

 

Lastly, I carried out extensive backlink building using guest posts and used a fine-tooth comb to go over all my link prospects. Link building ended up being the main reason why the website sold for a 10x increase.

Upward growth in referring domains from 2019 – 2020

Through your website investing have you learned anything particularly helpful or advantageous?

The biggest thing to watch out for in this industry is buying websites that you don’t fully understand the risks.

Doing the correct level of due diligence is vital to having a sustainable asset and business. If you do the correct amount of due diligence, ask the right questions and negotiate correctly, you can very smartly bag yourself a bargain.

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  • Learn how to build white hat links to your site without headaches
  • Finally have a proven method to finding profitable niches
  • Get access to our foolproof keyword research methods
  • Learn how to outsource high quality content

Get The Authority Site System

If you, however, fail to do this and get shiny eye syndrome or only focus on the top line revenue or the potential to grow it, you risk buying something that is destined to give you more trouble down the road. 

Examples of this are knowing your risk profile and avoiding any deals that fall outside these lines. PBN (Private Blog Networks) are a perfect example here.

Also, asking the right questions to the current owner, like, “if you decided to keep the website, what would you do to continue growing it?”

Google Algorithms and affiliate commission cuts are just a few things that are outside of your control but should be factored in any serious website investment

I learned the hard way the importance of due diligence and nearly got burnt buying my first website without doing proper due diligence.

I purchased the site on the strength of the revenue but when a major Google update hit this page lost it’s page rank in the SERPs and the website loss value immediately. I struggled to get recover from it, and ultimately, it was a bad investment

The lesson I learned…. Never buy a website that relays too heavily on 1 or 2 pages. (30% of traffic going to 1 page is too much for me) 

What types of website investments are there?

Website investing can be broken down into 4 main investment categories. The first is the cost of the website itself. The second is the cost of content. The third, the cost of backlinks (or the outreach to obtain those links), and the last is the cost of plugins, tools & other VA costs to help manage and run it. 

The highest cost is, of course, the cost of acquiring the sites (including broker fees and wire fees), next usually the cost of links and costs of content will take up a large chunk of your budget. Lastly, the costs of tools (i.e., AHREFS) will take up the remainder of your budget.  

However, the biggest investment isn’t usually financial. For me, the biggest investment was my time in each project.

You can always make more money down the road, but you can’t get your time back. This is why growing or purchasing the correct website is essential. 

There are many ways to pick a niche. If it’s your first time setting up a website and running it, then my advice would always be to pick something that you have an interest in.

While you don’t need to be an expert in it, chances are you’ll be spending a ton of time figuring things out, writing some content and doing some type of outreach. If you pick something that you understand, it will make this process a whole lot easier. 

I run websites full time, so for me, that’s 8 hours a day 5 days a week. This works for me as each website has a specific growth plan and exit timeline.

Also, importantly my time is compounded down the road as the revenue starts to trend up. 

Having a smart exit strategy is a must and most full-time website flippers know roughly when and for how much they are looking to exit their website or portfolio before they spend all the money or time to set it up. 

How long did it take you to begin making money with online websites?

The first website I created took a few months before it made any revenue. It made about $12 after around 5 months. While that sounds like a kick in the teeth, for me it was a milestone.

Making your first few dollars is always the hardest part. Once you do, the strategy is just to continue to replicate what you did to generate that first few dollars, but on steroids!

A smart strategy for those starting out is to focus on a commercial post and monetize it with amazon. This is a very predictable way to make money and will help to prove the concept works.

Once you’re making a few hundred dollars a month, then it’s time to start looking into additional affiliate networks and also checking your traffic to see if you qualify for ad revenue.

There are multiple ways to monetise a website. The more established website dip their toes into as many monetization streams as possible. Video ads, sponsored posts, email marketing, and selling digital ebooks are just a few you could incorporate.  

What platform/tools do you use for your websites?

There are a plethora of tools and plugins you can use to fast track your growth and success when buying and selling websites. These 5 are ones that I would recommend:

  • AHREFS – For competition analysis, Site auditing, Keyword research, and a variety of other incredible tools. 
  • HUNTER – For outreach and obtaining and verifying email prospects and link targets. 
  • TOTAL UPKEEP – For website backup and security. 
  • WP ROCKET – For website speed and optimisation 
  • AAWP – For quick and easy amazon comparison tables 

What is your philosophy or strategy when it comes to link building?

Link building is the hardest part of any successful campaign. It’s one of the most critical growth metrics and is very often done incorrectly. It’s difficult and very time-consuming and even when done correctly can still be very expensive and eat into a large budget.

There are a variety of services that will build links for you and these services offer a wide variety of things.

However, my advice is to try to build links yourself first to understand the process. Only once you have some experience in what it takes to build a single link, will you understand if or why it’s worth paying someone else to.

The key to link building is correct prospecting and fine-tuning an outreach process that allows you to stand out from all the noise in the inbox.

The most creative link builders have an airtight strategy for each niche. Each website is unique to that campaign. 

I do 80% of my link building myself and pay an outreach manager to do the rest. I also pay for a VA to “clean up” my inbox and only leave in up to date and relevant link prospects.  

Advice for other online entrepreneurs who want to get started or are just starting out in website investing?

Making money online by flipping website is a long, tiring process that sometimes doesn’t bear any fruit. It’s riddled with traffic fluctuations, site’s crashing, hosting issues, affiliate terms changing, revenue instability, and dealing with large teams who may not always follow precise instructions. 

On top of that, you are constantly in competition with other website owners who are working diligently to knock you off the top SERP positions and steal your revenue away. 

It can sometimes be a daunting task where the odds are stacked against you, especially in highly competitive niches (ever tried to build a website from scratch in the hosting niche! OUCH!)

With that said, with the right strategy, the right team, and a realistic exit plan, buying, growing, and selling websites have a huge potential, and as an industry, it’s only getting started.

It’s a young asset class, and more and more investment firms are entering the space to take advantage of the growing ROI’s

My advice will always be to start out slow, build one project from the ground up, make a ton of mistakes, and then iterate and solve problems as you go along. This is a practical way to learn the industry while keeping your risk level low. 

Sign up for a few free (or paid) courses and video courses and find a mentor. This will fast track your success and enable you to learn from other people’s mistakes, which will shortcut your learning curve and increase your chances of more revenue faster. 

Mo is offering a site operator service for anyone interested in a hands-off investment to building their affiliate business.

This operator service is perfect for an investor who has picked up a website and is looking for a passive income investment and a great fit for a website portfolio owner who doesn’t have the time to scale up 1 or more of their businesses. 

For a set fee the website operator service includes: 

  • Hands off Project Management 
  • Full On-Site SEO, including a full site audit. 
  • Full content audit and additional Keyword research, 
  • Finding Content, Formatting & Adding content 
  • Finding reputable links agency or webmasters & Ordering it 
  • Theme, Plugin & Site speed optimization 
  • Overall site maintenance & monitoring
  • Full Scalability and growth plans
  • CRO (Conversion Rate Optimization) across all high traffic commercial & Info pages/posts.
  • Premium Content & Premium Links (included with the premium package – please inquire for more details

For more information please contact Mo here:

Email: [email protected]

Messenger: https://www.facebook.com/mo.mullah.77

The Best Website Builders (In-Depth Review)

The Best Website Builders (In-Depth Review)

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Finding the right website builder is like choosing a life partner or career, only more important.

Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.

With a good website builder, someone with no technical experience can spin up an amazing site in no time.

Knowing what’s good is the first step, but the top options on the market have different strong points. The next step is figuring out which of the best website builders is the right fit for your needs.

I’ve been building websites for years. Let me walk you through the different types of website builders and how to choose between them.

After that, you can use my in-depth reviews of the top four options to make an informed decision.

The Top 4 Best Website Builders

  1. Wix — Best for general use
  2. Weebly  — Best for beginners
  3. Shopify — Best for ecommerce
  4. WordPress — Best for content management

The Different Types of Website Builders

Why are you starting a website?

There are a multitude of reasons to want to start a website and they will affect the services and features you will need.

For instance, is your goal to set up shop as an ecommerce entrepreneur, dropshipping items from abroad?

Do you want to start a simple blog documenting your travel adventures?

Think deeply about what you want now, but also your roadmap for the future. Once you commit to a particular website builder, it can be difficult to change later on.

After getting a clear idea of your needs, you will then need to consider the different types of web builders available.

Keep in mind that many website builders fit multiple categories, serving each need to a different extent.

General-purpose website builders

There are thousands of reasons to create a website, and nowadays, it seems like every person and organization has one.

To service such great demand, some website builders have taken a holistic approach in terms of appeal and their tools.

For example, these sites typically have a lot of features that other types of website builders have, such as the ability to blog.

However, as they are multi-purpose in nature, you cannot expect these features to not be as in-depth and robust as more specialist platforms.

Some use cases for general website builders include:

  • Information websites – If your goal is to simply host information online, these general website builders can be quite useful. For instance, you may have a kitchen renovation company and want to start reaching potential customers online.
  • Personal branding – Managing your personal brand is becoming more important every day. It is particularly important for independent workers and entrepreneurs as well as for employees applying for jobs.

Here’s a good example of how an organization can use their website to push their brand identity.

General-purpose website builders are great for creating and maintaining an online presence. Keep all your readers, followers, and customers up-to-date.

Content management platforms 

Content is what drives the web, and one of the oldest yet still most relevant forms of content is the blog post.

Considering blogging is such a crucial part of the web, some website builders have been designed with a content management system in mind.

In the case that you want to get your thoughts out there; ideally, in a serious and sustained way, a blog website builder may be the right option for you. Use cases include:

  • Professional writing – This goes without saying, but if you want to be a writer, you actually have to write. Typically, you need a place where you can showcase your talent. Whether you are a business writer or journalist, maintaining a personal blog is important.
  • Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. Setting up a blog with a strong content management system helps to get ideas out in a sustained way.

Here’s a not-entirely-random example of a content-centric website.

Essentially, blog website builders are a good choice if you plan on writing long term and it is one of the things you focus on.

Ecommerce platforms 

Another type of website builder are ecommerce platforms.

As you might expect, these are perfectly designed to help people build and manage online stores through the ability to list goods, fulfill orders, and take payments.

These website builders are useful for:

  • Side hustles – Perhaps you are interested in selling some goods in addition to your day job and don’t have the time to dedicate to the operational side of things. These website builders are great to solve this problem, as they handle the backend of your business.
  • Digitizing your store – Maybe you already have a brick and mortar store and are looking to make your stock available online. In this situation, this type of website builder will take all the technical complications out of setting up online.

An example of an ecommerce website.

How to Choose The Best Website Builder For You 

Now it is time to take a closer look at some of the specific features to consider when evaluating a website builder.

Remember that although some website builders may fall into the same category, each may suit your needs differently.

For instance, you may be setting up an online shop and your primary consideration may be a low learning curve, whereas somebody else may be thinking about a platform that can allow them to scale easily.

Here are some features you should consider.

Ease of use 

Things to consider:

  • Intuitiveness – Some website builders are easy to use and have simple interfaces with drag and drop functionality. This is useful as you won’t have to Google changes you want to make with the tool.
  • Learning curve – If you are not great with technology, it is unlikely you will want to spend hours learning how to set up a website. Some website builders are much easier than others.
  • Setup time – Similarly, you may want to get your site up and running immediately, particularly if it is an event you want to promote.
  • Ongoing management – Needing external help to manage your site defeats the purpose of a website builder. It must be easy to manage in terms of updates.

If you are new to setting up online or are time-constrained, how easy it is to get started will likely be your primary concern.

Scalability 

Things to consider:

  • Custom code – Website builders use standardized code, which are the building blocks of a website. These allow you to easily create a site with various features. In some cases, however, you may need your own custom features and the ability to write your own code.
  • Migration – At some point, you may want to host your website yourself. However, not all website builders allow you to easily make this move. In some cases, you may have to redevelop your site from scratch.
  • Integrations – You will probably create new goals as your website grows, such as running ads or embedding social feeds. Some website builders are more compatible with other platforms and are easier to integrate.

You should think strongly about scalability if you are already an established business looking to create an online presence. This is particularly true if you are already selling products at scale in the real world.

Startups in the fundraising process and are looking to scale fast or even change core features of their product should also take caution here.

Support 

Things to consider:

  • Support channels – You will need to consider the different ways you can get in touch with support teams such as live chat, email, and phone. In-depth FAQ’s (frequently asked questions) are also important.
  • Responsiveness – If your site breaks at 5 PM eastern time, but their support only works European hours, then you are in trouble. Some teams may also respond much quicker than others.
  • Engagement – Unfortunately, some support teams are useless. Maybe they are being paid very little so they do not care, or they are overworked. Either way, you need support that can actually solve your problems.

If you plan on running a site with a lot of visitors and it happens to go down, the last thing you want is an unresponsive support team. This is especially true if you plan on driving a lot of traffic at a given time.

A website builder with a strong support team is also useful if you are just getting started online, considering you may still get stuck, even with simple interfaces.

Price 

Things to consider:

  • Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Others are permanently free with the option to upgrade for a small monthly fee.
  • Trial – Before you commit, it can be useful to take advantage of a trial offer to play around with the tools. You will likely find that some are a better fit than others.
  • Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package. Otherwise, you would have to purchase these yourself.

If you plan on making money from your website, either by selling products directly or to capture leads, then price should not be a key consideration for you. Make an investment in the best service for your needs.

However, if you just want to set up a small information site, then you could do with the cheapest options.

Generally, website builders that have feature depth are typically more expensive as they solve more specific problems.

Features 

Things to consider:

  • Ecommerce shop – If you plan to sell things online, you need a website builder that allows you to do so. Consider sub-features such as payment processing and product catalogs.
  • SEO – Some website builders have tools that allow you to rank better in Google searches.
  • Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.
  • Community – In some cases, you may want to expand your website into a community where people can communicate and network (otherwise known as a forum).
  • Analytic tools – Website builders may also offer analytic tools that help track traffic on your website or at least integrate with other tools that do.
  • Niche features – Perhaps there are some special features you are looking for such as the ability to set up a crowdfunding campaign in addition to having a standard website.

The features of a website builder are the main thing to consider when deciding which route to follow. This is because they will have the most impact on your specific goals.

For instance, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be a pain. It will probably lack the in-depth analytic tools that a dedicated landing page builder would have.

Also keep in mind that there are some features that you may not need now, but you could need in the future, such as if you plan on running paid ads to your blog posts.

Design 

Things to consider:

  • Themes and templates – Website builders allow you to start with a predesigned website that is customizable to various extents. Some themes serve different purposes in terms of branding and utility.
  • Mobile-friendliness – You will need to ensure that your website builder automatically makes your website easy for mobile users, typically with responsive design.
  • Customization – It is likely you will want to make some changes to your template. You will need to consider the various customization tools available.

Regardless of your goal, you should always be concerned with providing a great user experience to the people who are visiting your site. It simply makes logical sense – if your site is hard to navigate, people won’t get the most out of it.

The actual design and branding are important too. For instance, some designs are more corporate while others are more welcoming. There may be a design template that really suits your particular brand.

And if you are selling something, you need to ensure that the design is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and the features to look out for, it is time to take a look at some of the best website builders on the market.

#1 – Wix — Best for General Use 

If there is one website builder that you have likely heard of, it is probably Wix. The effort that Wix puts into their marketing is phenomenal. Wix is so successful, in fact, that they have featured high profile celebrities like Jason Stratham in some of their campaigns.

Not only that, but Wix has results to show for it too, with over 160 million websites hosted by the company.

Wix is the best website builder if you don’t have a specific need in mind. Even in the opposite case, this is true, such as if you have broad needs and are aiming for different functionality.

Wix is truly the “jack of all trades” in the sense that it does everything well, but nothing is truly exceptional. However, it serves its purpose for the average person looking to set up a website.

Pros of Wix 

Here are the best things about Wix:

  • Powerful app market – Wix has an enormous amount of add on features that you can access through their app market. Want to book meetings directly on your site? They have got you covered. Want a live chat pop up box? Simply click and install it on your site.
  • Covers every need – Wix covers most of the needs of people looking to set up a website. This includes setting up an ecommerce store, blog, or even just a simple information website.
  • Lots of templates – Wix has a wide variety of templates that you can choose from to get your website up and running quickly. Their templates are well designed and take the user experience into consideration.

Cons of Wix 

Here are the weaker parts about Wix:

  • The user interface can be difficult – Although Wix is aimed at the mass market, the user interface can be quite tricky especially if you want to customize your site. You will often find yourself having to Google how to complete certain tasks. .
  • No migration – A huge downside with Wix is that you’re locked in, so you cannot take the code of your website somewhere else later on. This can cause problems if you quickly need to scale your business.
  • Jack of all trades, master of none – Wix’s main strength is also its weakness. Although it has many features, it cannot compete with the quality of niche website builders.

Who should use Wix?

  • Small businesses – If you are offering a service such as legal advice or marketing, Wix is a solid website builder that will handle all of your needs. If your focus is selling products online, avoid Wix.
  • Freelancers and professionals – In a similar manner, Wix is great for professionals who want to showcase their personal brand. It will allow you to cover all the potential bases of highlighting your portfolio, such as taking meetings and even blogging.

Try Wix for free today.

#2 – Weebly — Best for Beginners 

Next, we have Weebly, which is a drag and drop website builder that prides itself on its ease of use. Weebly currently powers over 50 million websites and has been around since 2006, which is a huge achievement and testament to how effective the platform is.

So, what has caused Weebly to be consistently favored among users? It comes down to the simple user experience and short learning curve. Weebly does not bombard you with features or a complicated interface.

Instead, it does not scare you away and allows you to get straight to the point of setting up your website.

Pros of Weebly

Here are the best things about Weebly:

  • Simple and easy to use – Weebly has a simple interface with drag and drop mechanics that just work. Everything feels natural and intuitive. It also helps that they have an onboarding mechanic with email and popup explanations when you get started.
  • Migration – If you decide you want to host your own website, Weebly makes it easy for you to take your site off their platform.
  • Affordable – Compared to other generalist website builders, Weebly has one of the most affordable pricing structures.
  • Great customer support – Weebly has a powerful customer support team who are active every day of the week. They typically reply within 1 day by email or even quicker via their live chat or phone lines.

Cons 

Here are the weaker parts about Weebly

  • Lacks diversity of function – The tradeoff of using Weebly is that it is not as powerful as Wix. For example, there are fewer features. In addition, some features such as their content management system and analytic tools are much weaker than competitors.
  • Limited customization – As Weebly uses a drop and drop interface and themes, the customization can be quite limited. Wix also has this problem, but they have more tools at their disposal to solve this issue.
  • Scaling problems – Weebly is simply not a great platform if you have plans to grow your website in a significant way: it is just a simple website builder for day to day users.

Who should use Weebly?

  • People who need simple websites – As a rule, you should use Weebly if you are not very tech-savvy and want to set up a simple website quickly. One category of users would be associations or clubs who want to set up an information site about their group.

Try Weebly for free today.

#3 – Shopify — Best for Ecommerce

If you plan on selling any type of product online – from jewelry to electric scooters – then your best bet will be to use a dedicated ecommerce platform and website builder.

Without a doubt, the number one in this category is Shopify. The platform powers over 1 million merchants in 175 different countries, and is the third-largest online retailer in the US, trailing behind only Amazon and eBay.

The Shopify software represents a complete end to end platform that allows you to set up, manage, and promote a store online. You can easily list your goods for sale, take payments, and fulfill orders – all under one roof.

Pros 

Here are the best things about Shopify:

  • Ecommerce specialty – The main draw of Shopify is that it is a niche website builder focused on setting up an ecommerce store. This means that all their features and processes are geared toward that end, resulting in a powerful platform that can help maximize sales.
  • Security – If you are going to be handling transactions, you need ways to keep your site safe and customer data secure. Shopify stores have strong cybersecurity measures in place which a self-hosted website would typically lack.
  • Integrated sales channels – Shopify has strong integrations with other platforms, such as Facebook and Amazon. This allows you to streamline your sales by managing your catalog on each platform under one roof.

Cons 

Here are the weaker aspects of Shopify:

  • Niche focus on ecommerce – Because the focus is on ecommerce, Shopify lacks some of the features and finesse of other website builders. For instance, their content management system is very limited compared to WordPress.
  • Transaction fees + monthly fees – With each sale you make on Shopify, there is a transaction fee that ranges from 2.4% – 2.6%. Combined with payment provider fees, this can eat into your margin.

Who should use Shopify?

  • Brick and mortar stores – If you have an in-person store and are looking to sell your products online, Shopify will offer you a solid footing into the digital world.
  • Ecommerce startups – Entrepreneurs that are starting new brands or drop shipping will also benefit from the quick end to end set up that Shopify offers.

#4 – WordPress — Best for Content Management

One of the oldest and most reliable website builders is WordPress. The platform has come a long way since it launched in 2003 and is the most popular content management system on the web today.

In fact, WordPress powers a whopping 37.6% of all websites.

As WordPress was around during the earlier days of the web, its focus revolved around content, which was the most prominent form of website at the time.

It maintains that focus to this day, with WordPress having arguably the best content management system out of all the different website builders.

An important caveat is that WordPress is divided into platforms:

  • WordPress.org – This is the open-source (free version) of WordPress that comes with greater flexibility, but is harder for non-technical users.
  • WordPress.com – This is the paid version. You can get help with the installation of themes and management but is generally less customizable.

Pros 

Here are the best things about WordPress:

  • You have full control – Unlike other website builders, WordPress is fully customizable as the site is developed directly with code, as opposed to drag and drop interfaces. This means that you have much more flexibility in terms of design and function.
  • Robust blogging and CMS – WordPress is built front the ground up with content in mind. It has some of the best tools for publishing and managing content including team management, advanced scheduling, and categorizations.
  • Lots of plugins – There are over 52,000 plugins available for WordPress. You can measure and boost your SEO with plugins such as YoastSEO, or you could even add a new function such as a shopping cart.

Cons 

Here are the weaker aspects of WordPress:

  • You may need help – As your WordPress site is developed with code, you will likely need help to install and update your WordPress theme. This can come with a hefty cost, particularly if you want ongoing changes.
  • Learning curve – If you want to manage and update your site yourself, it can take some time to learn how to do so. Managing and scheduling posts are relatively easy, but updating how your site looks or installing a plugin is much more difficult.
  • Security issues – As your WordPress site is self-hosted, you are more vulnerable to cybersecurity issues. Some of the plugins for WordPress also can act as a risk as well.

Who should use it

  • Bloggers – If writing is your main focus, then WordPress is a great choice. The platform is designed for bloggers, optimizing content management, and SEO. WordPress will allow you to scale and get the most out of your content.
  • Content centric businesses – Likewise, if you are building a business that is content-heavy, such as a new website, WordPress will help you to manage the operational side of content production much easier.

Think about your goals

An important thing to keep in mind is that the website builders listed above can serve multiple functions, so this article has provided an overview for you, you will need to look into the details of each platform.

The best choice for you will come down to both your needs at the moment and where you plan on taking your website in the future.

After reading reviews like this one, make sure you take a step back and put your particular needs at the forefront of the decision before you commit.

Lessons Learned from 175 Website Flips: Mushfiq’s Easy Win Strategies for 10x Growth

Lessons Learned from 175 Website Flips: Mushfiq’s Easy Win Strategies for 10x Growth

Mushfiq S. is a name I keep hearing more and more about. I’ve been aware of his work, but had never connected with Mushfiq until now. 

Mushfiq is the owner of a popular  website flipping newsletter and EasyWins.io. To date, he has completed over 175 website flips, whether buying, selling, or brokering website deals. 

Even more impressive, he’s done all of this while still holding a full-time job. 

How did he manage to flip so many websites? He’s created systematic processes of “easy wins”. These easy wins are tasks, or site improvements often overlooked but take relatively little time to complete and provide a big impact. 

He then took the processes and bundled them into a resource you can purchase at EasyWins.io. It’s not a course, but a growing database of 100+ strategic wins for website creators to 10X revenue and traffic

This week only, the Niche Pursuits audience can get $50 off EasyWins.io right here.

100+ battle-tested strategies applied to 175 websites over 12 years to increase website valuations

  • 100+ strategies and growing!
  • Sort by category, impact, and effort required
  • Lifetime updates
  • Guaranteed impact or 100% money back

Get $50 Off Easy Wins

Watch the Entire Interview

How did Easy Wins get started?

Mushfiq started his first website as a college student in 2008. Then in 2010, he got an offer from an Australian company to buy his website. 

At the time, Mushfiq didn’t even know you could sell a website. This was just around the time Flippa and other website marketplace platforms were just getting started, and there wasn’t a lot of information on website sales.

The sale of his first site netted him $25k. The company that purchased his site is now known as Slashdot Media, the company behind SourceForge and other popular brands. 

As other college students were going into debt and working minimum wage jobs, Mushfiq got his first glimpse into website flipping and found his passion. 

Mushfiq says browsing websites for sale on sites like Flippa and Motion Invest is almost like a hobby for him now. Whenever he has a little downtime, he finds himself scrolling website classified listings. 

Website Flipping Examples

Mushfiq’s website flipping hobby is paying off big time. In the last few years, he’s been able to 10x a handful of sites. 

Example #1: Outdoor Website

In April, he bought a site in the outdoor niche from Flippa for $23,000. At the time, the site was only making $300, about a 70x multiple. By just about any standards, this meant the website was notably overpriced. 

As most people passed the site over as of the high asking price to revenue multiple, Mushfiq saw the potential. 

The site was receiving over 100,000 views a month. Mushfiq knew it was under-monetized. In just a few short months after adding advertising and affiliate links and applying several of his other “easy wins”, the site began making $3,000 a month. 

Ten times the original monthly sales, but he didn’t stop there. Last month the site did $7k in monthly revenue. 

I would maybe just chalk this up as good luck, but this wasn’t the first time Mushfiqs has 10x revenues. 

Example #2: Relationship and Dating Website

In 2019 Musfiq had similar results when he bought a relationship and dating website for $25,000. At the time, the site was making $1,000 per month with 30,000 pageviews. Again Mushfiq believed the site to be under-monetized and had plenty of potential. He was able to bring the site from making a mere $1,000 per month to over $8,000. 

100+ battle-tested strategies applied to 175 websites over 12 years to increase website valuations

  • 100+ strategies and growing!
  • Sort by category, impact, and effort required
  • Lifetime updates
  • Guaranteed impact or 100% money back

Get $50 Off Easy Wins

Using his systematic approach of applying his list of easy wins, he was able to quickly grow this site in less than a year.

What makes a good deal?

Mushfiq spends hours looking for great sites. He’s says finding these opportunities for a 10x revenue flip typically only happens once per year. There are a few very particular things to look for to make this happen. 

  1. Previous Owners.
    Mushfiq loves to find amateur bloggers or hobbyists that are writing about their niche because they love it. People who start a passion blog have great content but lack the experience to generate significant revenue from their online presence.
  2. Lots of traffic, low monetization
    Low monetization can mean a lot of things, and different industries have different benchmarks. It could also mean other monetization channels, whether that be from advertising or affiliates.
  3. Quick deals
    Mushfiq prides himself in fast deals. If there is enough potential in the site, he’s ready to strike a deal. Mushfiq won’t spend much time negotiating. If he can get the deal done quickly and the opportunity is there, he is willing to pay the full asking price.

Mushfiq’s Website Flipping Process

Each deal is held anywhere from 3 months to 1.5 years. Each site is different, but the operational aspects of Mushfiq’s website flipping process have been boiled down into a few categories: growth, stabilization, and maintenance. 

Growth: 

As a developer, Mushfiq says he loves to work in sprints. Each time he purchases a new website, he will put together a sprint of easy wins to build momentum for the project. 

The growth stage is when he is focused on income. This is where is putting in the changes to take the site from, say $300 to $3,000. 

Stabilization: 

At this stage, the focus is on infrastructure. Maybe a new website theme is needed, removing or adding plugins, site speed, or structuring keywords. 

Maintenace: 

Depending on whether he is planning for a quick flip or keeping the site in his portfolio, maintenance may look a little different, but ultimately at this stage, the goal is to look at page keywords, content, etc. Essentially he wants to keep doing the things that made it a great website in the first place. 

Using EasyWins.io Strategies for OwnTheYard

100+ battle-tested strategies applied to 175 websites over 12 years to increase website valuations

  • 100+ strategies and growing!
  • Sort by category, impact, and effort required
  • Lifetime updates
  • Guaranteed impact or 100% money back

Get $50 Off Easy Wins

Each phase will leverage different strategies found in the EasyWins database. To show exactly the type of strategies that are in the list, Mushfiq gave my site OwntheYard.com a quick audit and shared exactly what he would do to improve the site. 

I knew there was room for improvement with my site, but what surprised me was just how quick and easy the suggestions Mushfiq suggested would be to implement. 

These suggestions were things I could do once and be effective for the life of the website. 

I’ve included just a few of the recommendations he provided. You can see all his recommendations with the Youtube video here. 

  • Sticky Side Bar Ad

    I was already using Ezoic on my site and have been monetizing quite nicely this way, but Mushfiq shared a way that I could optimize to earn even more.

    The sticky sidebar ad is one of the highest-earning ad placements. On a handful of my pages the sticky sidebar ad was not enable. By enabling I should instantly see a spike in revenue.

  • Minimizing Featured Image

    Above the fold is one of the most valuable places on the page. By reducing the large featured images to be smaller, I could get more content above the fold and provide a better user experience.

    Making featured images smaller would also result in more ads being shown higher up on the page, providing additional revenue.

    Mushfiq also recommends using tools like Canva to add a customized logo or making the images unique as he’s seen a better performance than when using custom vs stock photos.

  • Adding Link Text

    I used the AAWP plugin  and the AmaLinks Pro plugin to push traffic to my Amazon affiliate links, but one area that I wasn’t linking was the link text.

    A quick, easy win would be to add link text when mentioning products and brands. Both text and image links are high converting links. By adding the link text we should see a significant increase in the number of on-page clicks. 

  • Replace Amazon Native Ads

    At the end of many pages, I include a “Shop Related Products” option using Amazon’s native shopping widget.

    Historically this native shopping widget provides low conversions. Mushfiq’s recommendation was to replace the native ad with AAWP product comparison or telling the readers my best product suggestion at the end of the article as a call to action.

Implementing EasyWins.io

Anytime I start thinking about optimizing my sites, I start feeling overwhelmed. Owntheyard.com has over 500 pages. Optimizing feels like a never-ending task. 

Mushfiq recommends only looking at the top 10 revenue pages or pages with significant traffic, and the suggestions like updating the themes featured image position would only have to be done once and implemented across the site. 

Mushfiq also sees some of his Easywins.io customers leverage the database of strategies to provide the list to a virtual assistant to complete the tasks. 

These just scratched the surface of the strategies Mushfiq and EasyWins.io have to offer. There are over 100 and the list keeps growing. 

You can get $50 off the database this week when you purchase EasyWins with the NichePursuits link here!