Website Traffic Checker

Website Traffic Checker

See how much traffic your competitors are getting

Explore organic and paid traffic metrics for any website using Site Explorer.

Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries.

Analyze your competitors’ best performing content

See which pages are driving the most traffic for competitors, and reverse-engineer what’s working for them.

Learn which sections of their website drive the most traffic with traffic data for subdomains or subfolders.

See which keywords are driving traffic

Learn which keywords your competitors rank for, and how much traffic each keyword sends their way.

Use these insights to find new keywords to target with your site.

Spy on your competitors’ paid traffic

Explore the keywords your competitors are running search ads for, and where they’re sending that traffic.

Take inspiration for your search ads from their ad copy.

Bulk-check traffic for multiple websites

Check the estimated monthly search traffic for up to 200 websites at once using the Batch Analysis tool.

Dig deeper into how the most popular sites get traffic with quick links to granular keyword reports.

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

Content Marketing Strategy is not a new concept in the world of digital marketing, but with several innovations, gradually this idea has developed as a vital marketing approach more than ever before. Marketers consider content as the king of digital marketing because it is a crucial element to reap the rewards regarding lead conversions.

Website conversion is one of the essential factors for the success of any online business. Conversion means prompting one’s visitors to do what one wants them to do, whether purchasing a product or downloading any document. However, each company has to develop a particular type of content marketing strategy according to its niche.

Companies need to focus on creating high-quality, unique and engaging contents for its target audience. Users get attracted to pieces that are entertaining, interesting and useful. Contents are of varied types; they range from texts, images, videos, infographics, webinars and podcast. Different types of content generate various kinds of leads. Besides creating an excellent material, it is also essential to ensure that these are relevant and shareable to the industry.

content-is-the-king

Marketing that uses contents requires two funnels – Purchase funnel and Content Marketing Funnel. The purchase funnel or conversion funnel is a model that is a consumer-focused approach. This pipe describes the entire process of a customer’s journey through the buying of a product or service.

The content marketing funnel is a marketing process which increases the leads to a continuous content flow. This system converts the users into actual customers who are likely to pay for the products or services.

Content marketing funnel includes three different aspects:

Knowledge: When visitors initially discover the brand.
Assessment: The moment a qualified prospect finds out whether the offered product or service is the right fit for him or not.
Buying decision: when the prospect gathers the final necessary information before purchasing the brand.

Understanding why content marketing is essential to increase conversion

Content marketing has become the buzzword in the digital marketing scenario. Nowadays, instead of pitching about the products or services, companies provide appropriate and useful information to their customers to help them solve their issues and understand the offered product and services.

The Content Marketing Institute defines the content marketing strategy as a preferred marketing technique as it aims at creating and distributing valuable, relevant and consistent articles to attract and retain a limited market. The primary goal of content marketing is to initiate useful customer action.

The approach of marketing through the contents yields the same result of driving traffic for both the established brands as well as small business owners alike.

content-marketing-is-essential-to-increase-conversion

How to increase conversion rates through content marketing

Every brand around the world is spending over 25% on an average of their total marketing budget on this ever-evolving technique. But sometimes digital marketers get lost when it comes to differentiating between contents that work and articles that cannot make an impact on the audience.

Mentioned below are some of the untold secrets of Content Marketing that can enhance your Website Conversion.

Secret 1: Create contents to convince target audience to take further action

Contents have a convincing and persuasive power on the audience. Hence, while producing such materials, companies should aim to satisfy the target audience about their needs. People must get the impression that the offered product or service is the best in the market.

Before publishing such documents, decide how the audience would react to the piece. Develop contents that provide solutions or answers to persistent problems or questions. Create contents to augment emotional response in the audience. These approaches are some of the proven methods that compel users to read the write-ups and share it again and again.

Secret 2: Build a strategy to influence your competitors’ audience also

Building a perfect strategy to influence competitors’ audience is one of the best ways to increase one’s reach through content marketing.

Online marketers should look for opportunities where they can create compelling write-ups and leverage other people’s audience.

As a marketer one needs to ensure the best possible customer response. One should develop a winning marketing plan with detailed marketing objective. It is essential for entrepreneurs to identify productive ways to target the intended audience.

build-a-content-strategy

Secret 3: Use Plugins to share and promote content quickly

When you’re publishing content to draw visitors to the site, it is also necessary to make it easy for the people to share the content further. Although, these people might not be potential customers, yet they may share the content with someone who will be interested in the information you provide.

The internet offers several plugins for social sharing. Online dealers can use the available plugins according to their preferences. Among many plugins, – ‘AddThis’ is a favorite one that can be used in various locations throughout one’s site. The -‘AddThis’ service is one of the preferred plugins among others because it has the capability of showing the geographic location and web activity of the visitors.

Secret 4: Build a network of your clients amongst competitors

The internet is a crowded space; almost all businessmen within the industry would post contents to reach their clients. So, it is essential for every online marketer to build a network among the people who value the content.

Content marketers would find success when they focus on matters of not just creating great content but also on building up great relationships.

build-a-network-of-your-clients

How to build an effective client network?

One can create a comment section on the blog. Social media Facebook, Reddit, Twitter play a vital role to build fan following and a network. With such customer relation, a marketer can experience a consistent flow of traffic to their site and continue regular sharing of posts as well.

Secret 5: Create high converting landing pages

Creating a high converting landing page is another untold secret of content marketing. This activity results in improved website conversion. A landing page is the most significant part of a website; it is the first page a visitor sees when he starts browsing a site.

Thus, marketers must produce a landing page with attractive images and engaging write-ups to capture the attention of the targeted leads. Further, the landing page should have the capability of conveying a message well.

Secret 6: Keep posting blog sequels and series

To generate more traffic and improved user experience, bloggers should generate more leads by presenting series or chains of posts related to their previous posts.

Keeping target audience tied up to the content is another proven method of website conversion through content marketing.

Digital marketing professionals are of the view that posting content in a sequence has several SEO benefits also. The more pages one can create, the more opportunities a reader can find the company through search engines. Additionally, a high-ranking post will even bring much more traffic and lead to conversion as well.

keep-posting-blog-sequels-and-series

Secret 7: Podcast should be used in content marketing

Besides the traditionally written contents, a podcast has taken the front seat as a prominent content marketing tool. It is a type of material that adds variety to a text-based content strategy.

A podcast is an easy way to generate guests’ content and further, it can influence the audience more. Among several benefits, a podcast can attract an deal buyer. It creates awareness regarding the brand and establishes the company’s status within the industry.

Secret 8: Graphics are content too – give importance to graphics

Graphics are visual contents and so to succeed in content marketing one must adequately go for visual treatment. If marketers fail to produce visuals that are not appealing, the website might lose prospective consumers. The human brain is equipped to process visual information faster compared to plain text. Research shows that people on an average remember about 20% of what they read, but never forget something which they see in an image or video form.

A marketer can thus use strong visuals in the form of images, charts, screenshots and symbols to appeal to his readers.

Secret 9: Analyze situation-what type of content fits your business

One should consider analyzing the content type that fits the business. The activity of identifying appropriate content is necessary for marketing and website conversation. There are several types of contents and each has its converting power. Enterprises should take a closer look before investing in this marketing approach. One should identify which type of content has been more successful and which model will establish ROI.

Conclusion

Effective marketing is not possible without excellent content and so Content Marketing has evolved as an engaging trading technique in today’s environment. To create a better impact, a marketer must plan adequately and devote the maximum amount of time to explore what will initiate good content marketing. Each entrepreneur must aim to produce high-impact content that will pay-off and make readers come back again and again.

Qualities of a High-Performing Website that Boost Your Conversions

Qualities of a High-Performing Website that Boost Your Conversions

In today’s era of online entrepreneurship, simply having a website isn’t enough for your business to survive. You can post pictures of your products with detailed descriptions, but in order for your online business to not just survive but thrive, it needs to perform.

For today’s digital entrepreneur, driving traffic and converting leads are two of the primary focuses for entrepreneurial success. But it’s a lot harder than you might think and presents itself as the most challenging aspect of running a business.

Sure, there’s market research you can conduct and engaging with your audience on social media to expand your reach, but did you know that the design of your website could be the very thing that’s keeping your online business from reaching its full potential?

And the thing about it is that it starts from the very beginning of your site’s creation. First and foremost, you have to pick the best website builder when building a website… That’s going to be a major contributor to how well your website performs. Once your website is built, you can then start implementing various aspects of web design and functionality to ensure you have a high-performing website.

Here are the qualities your website should have for high performance.

Qualities of a High-Performing Website that Boost Your Conversions

Impeccable Visual Design

As humans, we are visual creatures, and the way your website looks is going to play a significant role in how your brand is perceived. According to CXL, it takes one-tenth of a second for a person to form an opinion about another person, and that theory is no different from websites.

Research from Google revealed that it takes 50 ms for a visitor to your website to form an opinion about your business, and some people can form their opinion in as little as 17 ms. In creating a great visual design, you have to keep in mind that the visual design of your website is actually an extension of your brand’s visual identity.

So just make sure you’re implementing certain design principles like color theory and visual hierarchies to boost your website’s performance and overall functionality.

Easy Navigation

When a visitor enters your website, they shouldn’t have a hard time navigating it. In other words, visitors to your site should be able to clearly and easily find what they’re looking for and transition from page to page with ease. If your website is lacking in any way in this area, visitors will leave and find a site that’s easier to navigate.

In fact, poor navigation is one of the top reasons why lots of online businesses have such high bounce rates. One of the best ways to make navigating your site easy is to have a clear and structured menu. Also, to further assist visitors in finding what they’re looking for, you’ll want to incorporate a search bar as well.

Mobile-Friendly Design

When you think of how most people shop online, you’ll quickly realize that most people shop from mobile devices because people are always on the go. Nearly 60% of searches are conducted on mobile devices now; smartphones are the top device people use but tablets are utilized as well.

Lots of online business owners make the mistake of neglecting to make their site mobile-friendly and instead make it only compatible with desktops. This ends up costing businesses thousands of dollars in potential sales. So if you want your website to be a high-performing site, make sure you optimize your site to be mobile-friendly so that it can be accessed across any device.

Fast Loading Speed

When was the last time you waited a long time for a website to load? It’s been a while. People don’t typically sit around waiting too long for a website to load. In fact, if a website doesn’t load in 1.3 seconds, most people will leave that site. The latest a person will wait on a site is for two seconds but anything longer than that, they’re leaving.

The average load time for lots of sites is 8.5 seconds but if you can optimize your site for it to load in two seconds or less, visitors will continue returning to your site. Fast load times also prompt your visitors to visit other landing pages as well simply because they can quickly browse what they’re looking for.

Clear Purpose

All of the above qualities make for a high-performing website but there is one thing that tends to slow a lot of high-performing websites down… It’s a lack of purpose. Have you ever been on a website and not been sure what you were looking at or how that site will meet your needs? Well, it happens all the time.

When building your website, you need to make sure that your site’s purpose is clear from the jump. There should be no confusion to visitors as to what your business is about. Everything from your URL to your landing pages, your business’s purpose needs to be apparent in every facet.

You need to make special efforts to choose the right domain name… Being too trendy, using your name, the current year, and hard to remember names can all negatively impact the amount of traffic to your site and really confuse visitors as to what your site is about. For example, if you’re selling handmade pajamas for children and call your website kellysjamjams.com, people might think you’re selling edible jams like what goes on toast or biscuits.

Not only will a clear purpose be helpful to your visitors but it will also gain your business brownie points with Google’s crawling algorithm. How? Because when users conduct searches, Google can better recommend your site on the results pages when it sees that your site is relevant to a particular query.

Everything from your tags and images to your site’s URL, the better your site’s purpose is apparent, the better chance you’ll have of ranking high in search engines for certain queries. This will in turn, drive more traffic to your site with the potential of boosting conversions.