7 Benefits of Adding Videos on Homepage of Your Website

7 Benefits of Adding Videos on Homepage of Your Website

Videos are one of the most intriguing mediums of communicative marketing tools today. They are the best story-telling devices and have been used by almost all businesses to inform, engage and persuade their potential customers. However, besides using them as explainer videos or social media videos, did you know you can use videos as a design element too? Yes, videos on homepage are the answer. Homepage videos improve your business website, stimulate senses of your target audience instantly and help you stay relevant across all devices. In addition to that, these videos can invoke an emotional response from your potential clients and you can see longer staying times.

Our article is designed to let you know the several benefits of adding videos on homepage of your website:

1. Establish a Strong Brand Personality

Needless to say, visibility matters a lot today. It is the age of fighting for prominence amidst tough competitors. But you can’t stand out in the strife if you are not unique. To become one-of-a-kind you need to establish a strong brand personality. Adding videos to the homepage describes your character to your target audience. Embedded videos are a great way of displaying your company culture in a more appealing and modern way. Your visitors would understand your business persona and decide how you are different than others within the industry. They can easily relate to what you are trying to convey and build a long-lasting emotional connection with you.

2. Homepage Videos Boost SEO

Website homepage videos can be a stimulating SEO (search engine optimization) act to rank better in Google. Websites with embedded video have an increased chance of featuring on the front page listing on Google. Visual communication is said to have a considerable impact on a large number of audience. Reports published in Animaker.com have confirmed that 88% of visitors prefer to adhere to a site when there are videos on the homepage.

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3. Entertains and Engages Potential Customers

Homepages are the first things in a website that a site visitor comes across. Through these they form the first impression of the website. Hence, it’s necessary to craft a delightful experience for them. Adding videos to your homepage is the best way to engage your audience with your brand. Website with video background serves a two-way purpose- one, it is informative and two it is entertaining. Such a site has the quality of captivating your audience both actively and passively. There’s no denying the fact that your target audience gets fully involved with your brand. Thus they spend more time on your site and actively participate with your value proposition and call to action.

4. Increases Credibility and Trustworthiness of the Brand

Do you portray a credible and reliable image to your customers? If not then take the opportunity of homepage videos. The best use of video on website is to increase your brand credibility and promote trustworthiness. Focus on creating an interactive video website, set up a live streaming event and ask your customers to participate, let them ask questions about the services/products and explain to them how your product/service can solve their problems. These endeavors of yours are quite beneficial because it will turn skeptical buyers to rely on your brand above others.

5. Widens Your Reach and Increases Your Visibility

Embedding videos on your website naturally give your site an SEO boost. As adding videos on the homepage gives your website an improved search engine ranking more and more people can see you and spend more time on your site compared to your competitors’. Videos are more shareable which means other communities and companies will share your content. When a visitor learns about your brand and gets satisfied he/she talks about it and shares his/her experience to the acquaintances and this way you accomplish your goal and spread your brand name to a large group of people.

6. Homepage Videos Double Lead Conversion

Needless to say, the primary goal of creating a website is to drive traffic and find potential customers. To do this, you must be searching for unique ways to increase regular visits to your website, video on the homepage does it for you. You can’t afford to lose prospective clients once they come, you need to keep your site visitors stick to your website. Incorporating videos on the homepage would expose your value proposition to the potential customers and further encourage them to take specific buying actions. Homepage videos are a great way to get people to regularly visit your website because they simplify the product benefits and communicate those to the audience in an exciting, attractive and interesting way.

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7. Conveys Your Message Instantly To the Target Audience

Now we know that people have a lower attention span, lesser than a goldfish. And this attitude of your website visitors makes them skim through a site that presents information textually. In fact, most of the time they miss important messages you might have tried to convey and your purpose is not achieved and you continuously lose prospective customers. Well, there’s a solution to this problem. If you want your website visitors to digest every bit of information you share, introducing videos can make it faster than information they read. Videos are undoubtedly an excellent complement to your copy and will strengthen your message overall.

Take a look at the finest examples of videos on homepage:

  • Rypple: Cloud Computing-Based Management Platform

Rypple, is a platform that is ideal for managers and employees to improve performance. The company displays its video on the homepage as an introduction to the problem it promises to solve and its benefits. The company says that it has seen an incredible increase in conversions. Clients have agreed that this video tells a story that they can easily relate to and understand its purpose.

  • Wishpond: Marketing Automation and Lead Generation Platform

Wishpond has embedded video on its website to give its web visitors an opportunity to understand it better. The company takes visitors through the day of a marketer using their platform. The video has been created practically to make every marketer know how he/she would benefit from using the platform.

Go Pro, the leader that offers high quality action camera. This small, versatile and lightweight device is available with a waterproof casing. There’s an incredibly engaging video on its homepage. The video lets the viewers enjoy the camera itself in a variety of unusual situations from another Go Pro.

Rounding off

Are you still baffled whether considering videos for your website homepage is worthy or not? The advantages of using videos mentioned above hopefully answers all your queries for sure. Finally, we can conclude there are enough reasons of using videos in web design. A video is the present; it’s the future too. Hence to strive in the competition as a marketer you need to align yourself with the recent trends, i.e. embedding videos on your homepage.

7 Types of Videos to Increase Website User Experience and Double your Conversions

7 Types of Videos to Increase Website User Experience and Double your Conversions

Videos are ubiquitous. They are everywhere we can keep our eyes on. Us, humans, we love to get entertained. And videos do exactly this. They get us entertained and hold our attention span. From website design and development POV, videos increase website user experience. And from a marketing perspective, product videos influence almost 85% of customers to buy a product.

This means videos and animations make or break our purchase decisions. Product pages with videos drive in 157% increase in organic traffic from the search engines, E-commerce Nation says that.

Video contents are also imperative in attracting and engaging new visitors to your site, and enhancing user experience. If you talk about doubling your conversion rate, video contents play a crucial role here too. But sadly enough, many of the marketers fail to use up videos to their full potential.

And that’s where the tragedy strikes. Each and every online marketer must pay heed to animations and video contents to gain some hike in their ROI. They must also think about improving user experience and conversions. If someone asks why is user experience important, the answer is clear. The more your users experience something interesting or novel on your website, the more is the chance of your products/services getting sold.

Now the million dollar argument here is, how to improve UX design that holds the attention of the visitors and also help in conversion. You see, different formats of videos have different and singular benefits that are the catalyst towards major growth. But first, one has to understand which format would go with their intended purpose. Mainly there are six to seven types of video content that not only can skyrocket your conversion rates but also can increase the user experience quotient of your site.

So to supercharge your website, you must avail all of these video contents and start experimenting under the right conditions.

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1. Product Videos

Product Videos or Product Demo Videos are the perfect way to hold the attention span of your traffic. The same way as Dropbox did through their animated explainer video, which brought them a whopping 10 million new leads. Product videos help a buyer to get a better understanding of the product they are about to buy without even purchasing it.

If the demo video is both entertaining and informative, half of your sales pitch is done there itself! The video is enough to convince them to make the purchase. Moreover, this adds to the user experience factor to a great extent. The user gets a vivid picture of the product without much struggle!

2. How-To Videos

How-To Videos or Process Videos are pretty self-explanatory. Though these contents are more suitable for products, marketers who deal in certain services can also leverage How-To videos as they give all the step-by-step details about the product. This works perfectly for customers who prefer specifics and details.

3. Webinar Videos

Research says that according to 73% of B2B marketers, Webinars are the best mode of media to generate quality leads and engage the audience. They also establish a marketer as an industry expert and this turns a mere visitor into a loyal customer. Webinars can be on any subject, from the history of your business to the most significant part of your products or services. These are some excellent over the top contents ever produced!

4. Interactive Videos

A valid question that bothers every marketer is how to improve end-user experience and create something unique for them! Well, there is a brilliant solution to this. People love interaction. Humans are social animals and interaction is an integral part of our lives. Now when it comes to digital interaction? That adds to the user experience quotient.

A website possessing an interactive video can create a lot of engagement owing to the fun-factor. Interaction within a video content lets the users participate freely with the elements in action.

They can simply click a button and get added information. Or they may be asked to choose a particular option to get an answer or to get to the next level. Links to access the products and the ability to take actions, set Interactive video contents apart from other media products. That said, Interactive Video contents can create a unique user experience and at the same time double the conversion rate.

5. Customer Testimonials

Testimonials work like magic. Period.

When people flock around your website, they would rather prefer to see or hear something genuine about you or your brand. Plain texts praising your products or services don’t make the desired impact. But when they hear someone else praising your products, they get to see the tone and emotions on the speaker’s face. This leads to a sense of trust and reliability.

And statistics say that brands that can emotionally connect with their audience receive thrice the word of mouth traffic than the brands who care less about emotional connections.

So that said, customer testimonial videos are a sure-fire way to magnify your conversions and boost website user experience.

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6. Comparison Video

Nobody wants to buy anything without comparing the product with its competitor. There are myriads of similar products in the market, and this problem of plenty makes it immensely overwhelming for a buyer to make a decision. Comparison Videos solve this problem and guide the buyer to the right product at the best price.

Comparison videos give all the pros and cons in the most unbiased way so that the specific needs are met. When both the pros and cons for a particular product are highlighted and tallied with a similar product, this creates a positive condition and increase user experience.

7. Video Emails

You must have a number of promotional emails, everyone does. But would you follow the herd and do what others are doing? Think out of the box and get out of it. Utilize video contents and replace your plain textual emails with them. This is a time when an average John Doe receives about 8-90 emails per day, so to stand out and cut through the noise, videos are the best.

Rather than typing a 500-word email draft, just a 2 minutes video creates a user-experience that is far more enjoyable and engrossing. The attention span that your target audience shows while reading your email, that would increase 5x if they get a professionally created promotional video, detailing the main crux of your products/services. Thus, you improve user experience for customers remarkably, as well as raise the chance of higher conversions.

Wrapping Up

Videos today serve multiple purposes both from communication and marketing perspective. Though videos are nothing new and have been here since long, it depends on how a video is created, the content and the placement of the contents. Incorporating video on the right pages can ensure a steady increase in sales, brand loyalty and customer engagement while creating a unique website user experience.

To start with, one has to fathom the kind of video content to be implemented. This blog is intended for those people who are in search of this answer.

So what are you waiting for? Take your video content to the next level and create an user-experience that your existing customers, as well as prospects, will enjoy. Not to mention the hike in your conversion rates these diverse video contents can bring. Understand the core strengths of your company and consult a professional video production agency. Create your website user experience goals and meet them with video contents. Once you strike the right chord, you are all set to ride the growth wagon.

 

Website Templates and WP Themes from Template Monster

Website Templates and WP Themes from Template Monster

One of the best ways to make your web site or blog stand out from the crowd is to have a professional looking site design. Back when the internet was mostly HTML, it was a lot more complex and more expensive to create a custom look and feel for your site. Now with WordPress powering a great majority of sites on the internet, getting a clean and professional looking theme for your site is only a few clicks away. Not only has it become much easier, it’s also become much cheaper in the process.

I remember when I used to pay a designer $500 to create a custom PSD and HTML design for my sites. Those days are long gone and so is the need to hire a design to create a custom theme or design for your site. Now anyone can use web site template and wordpress theme marketplaces to find the perfect look and feel to match your site… and usually for under $100.

TemplateMonster.com is one of the largest web site template marketplaces on the internet. With over 50,000 themes and templates to choose from, not only are they one of the largest — they are also one of the oldest! Template Monster has successful stood through the test of time and specializes in web site templates and wordpress themes across all major platform,such as Joomla, PrestaShop, Magento, HTML, Responsive themes and more.

Template Monster – Finding the Right Web Site Design

When it comes to finding the right look and feel for your site, it can get quite overwhelming — especially if you are just starting out and not sure of the best places to look. The first thing you need to know if the platform that your site is currently running off of and that any themes or templates you do use are easy to install. In most cases, the average person is probably using WordPress.

If you have an ecommerce or shopping site, you might be using another platform like PrestaShop or Magento. No matter what platform you are using Template Monster has site designs for all of them and makes it easy for you to browse through their site to find exactly what you need.

With the majority of sites now going with the WordPress platform, we can stick with that concept for now. When you visit Template Monster, you will see them pushing WordPress Themes right on their main page. All you need to do is click the “WordPress” category and you’ll be sent to a page like the screenshot below. From there you can then browse through all of their WordPress themes and sort by category, best sellers, features, ratings and more.

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Another benefit to using Template Monster for your WordPress Themes is that they’ve created their own Cherry Framework, which makes it easy for anyone to update and customize their site with just a few clicks. The Cherry Framework was created to make it easy for non-technical site owners to easily make advanced modifications and improvements to their site without the need to hiring outside support or design work. These features include adding videos, maps, tabs, audio, customized lists and much more.

Template Monster for Affiliate Marketers

Site designs and templates aren’t just for site owners and bloggers, they are also important for online marketers — especially affiliate marketers. When building out an affiliate ad campaign, you are going to need to create a landing page. A landing page is the page that a visitor will hit before being sent to the actual advertiser / registration page. Landing pages are needed for two reasons.

1 – To increase conversions vs. sending traffic directly to the advertiser page
2 – To stay compliant with many traffic sources and search advertising

In short, nearly all online businesses and marketers are going to need landing pages to effectively promote their ads campaigns.

Template Monster knows about landing pages all too well… not only because of the market needs, but also in how they promote their own site and services as well. With all of that being said, Template Monster also offers landing page templates through their marketplace as well.

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One of the biggest problems with landing pages, is that they cost a lot of money to design from scratch. The last thing an affiliate marketer or business wants to do, is make a huge upfront cost before their campaign even gets started.

Through the use of Template Monster, anyone can purchase a landing page template, customize it to their needs and start sending traffic to their offers. Best of all, most of the landing pages found on Template Monster are only around $14.

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eCommerce Themes for Every Solution

As important as finding the right look and feel for your site is, so is the importance of navigation and eliminating unnecessary distractions from your audience. This is particularly important to ecommerce sites, that absolutely must convert their audience into sales and paying customers.

Finding the right ecommerce theme is all about matching the niche focus of your site, while also having enough white space and looking professional at the same time.

Before looking around for the best “looking” ecommerce theme, you must first make sure you are looking at right platform. For example, in the screenshot below you can see some of the many difference ecommerce platforms out there, such as Magento, ZenCart, WooThemes, Shopify and PrestaShop and many others. Once you know your platform, you can then click on it and view the hundreds of templates that may be available.

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Through the Template Monster ecommerce gallery, you can sort through their templates based on the category or niche focus of your site, while also viewing based on reviews and best sellers. While a custom design can cost you thousands of dollars, many of the top ecommerce themes available through Template Monster, only cost around $139 each.

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Whether you are looking for a simple WordPress theme for your new blog, a landing page for your next marketing campaign or a full ecommerce theme to increase sales and engagement for your online store — Template Monster has you covered.

Make Money with the Template Monster Affiliate Program

With over ten years of experience and millions of templates sold through their site, Template Monster has become quite a well known name in the online marketing space. This is good not only for the buyers on their site, but also for the many WordPress, blogging and online marketing resource sites across the internet as well — in that they have their own affiliate program.

Site owners can join the Template Monster affiliate program and recommend the site as a high quality resource for website templates and themes, while also earning a commission on any referred sales. With the average template theme price at $90, this means affiliates could be earning an average commission of $18 per sale. In addition to earning a commission on referred sales, Template Monster also offers a 365 day life cookie, which means you will keep earning commissions on any customers the go back to purchase from Template Monster again.

Additional benefits of the Template Monster affiliate program include.

  • – The ability to earn commissions on 50K+ products found on Template Monster.
  • Template Monster sites are multi-lingual, which means you can earn money through your traffic no matter where it’s coming from.
  • Payment methods include Paypal, Scrill, SWIFT, Payoneer, Webmoney, and ACH.
  • 24/7 support by a trained affiliate team that can also provide you with exclusive promotions, coupons and ad creative.
  • Earn a 5% commission on any referred affiliates to the Template Monster affiliate program, for life!

There is a ton of money to be made in the online marketing and blogging resource niche right now. Every day someone goes on the internet for the first time and many of them will go on to create their own web site or blog for the first time, while also looking for a quality template or theme along the way. Recommend Template Monster as one of the top resources to your audience, and you can earn some nice pocket change in the process!