Which Social Networks Should You Advertise on in 2021?

Which Social Networks Should You Advertise on in 2021?

Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.

There are various social media platforms to choose from, and each comes with a user base that brings different advertising potential. Even though there are so many platforms, HubSpot marketing experts Kelly Hendrickson and Andrew Delaney don’t think that you should be using all of them.

Featured Resource: Digital Advertising Training Course

Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful.

This post covers six different social media platforms to give you an understanding of when you should and shouldn’t elect to use them in your social media advertising strategy.

→ Free Download: Social Media Calendar Template [Access Now]

Which social networks should you advertise on?

When deciding which social networks to use, Delaney says, “It’s difficult to recommend one platform or another for social advertising.” It’s best to take a holistic view of your needs, what the platform has to offer and go from there.

That being said, some social networks are better equipped for meeting overall marketing needs than others, and we’ll discuss those below.


Facebook has around 1.82 billion daily active users and is one of the most popular social media platforms. It is also the leading marketing platform worldwide, with 91% of B2B and 96% of B2C marketers using it for advertising and marketing.  

Given this, Hendrickson says, “For better or for worse, every business needs a Facebook advertising presence.” The platform has the most powerful tools for optimizing and targeting, enabling marketers to create a true buyer’s journey within the platform. Hendrickson adds, “It’s also a lot of bang for your buck,” meaning that conversion rates on the platform are high (4.7%, to be exact).

facebook advertising

Whether you’re a software company or a clothing business, you’ll likely find success on Facebook, especially if you use their ad management tool and create a Facebook marketing strategy that carefully considers your target audiences.

You can think of it like this: 15% of Facebook users use the platform to find and shop for products. Suppose you’re an eCommerce business that has targeted the right audiences for your advertisements. In that case, the networks’ high conversion rates say that your target market, who are already using the platform to shop, are likely to make purchases based on your ads.

Should you choose to use Facebook, you can use automation software, like Perfect Audience, to ensure that you’re continuously nurturing leads and targeting the most qualified customers. Perfect Audience helps you generate lists of users on Facebook that are most likely to become customers and re-targets them for continuous influence.

If you’re a HubSpot user, the tool integrates with Marketing Hub, and you can analyze campaign success and track conversions. Once you understand who your most qualified customers are, Perfect Audience helps you continuously re-target those customers to maximize your influence. The image below displays a summary of a campaign analysis on the Perfect Audience platform.

perfect audience hubspot integration campaign analysis demo

When shouldn’t you advertise on Facebook?

Despite being useful for most businesses, there are still times where advertising on the platform is not as beneficial.

For example, if you don’t have a deep understanding of who your target audience is, it might be best to place Facebook on the back burner until you can gain a thorough understanding of who they are. While ad targeting on Facebook is specific, and the algorithm learns from your leads over time, the process begins with a pre-existing list of groups to target.


Instagram is a visual social media platform, favoring high-quality images and video content. The network has around 500 million daily active users, and 62.7% of its global audience are between 18-34 years old. In terms of user activity, 70% of shopping enthusiasts report using the app for product discovery.

Considering those facts, Instagram can be very profitable for B2C businesses (82% of B2C marketers are already using it), especially those that use high-quality photos and visuals to attract leads and drive conversions. Instagram has recently re-designed their mobile application to be more shopping focused than ever before, making it easier to advertise and sell products without needing customers to navigate to a website storefront.  

In addition, Instagram is beneficial for eCommerce businesses as a means of customer service. Rather than having users email questions or call customer service, you can ask followers to directly message you with questions, comment on your posts, and you can even post instructional videos explaining how your products work.

So, in sum, if you’re an eCommerce business that can produce high-quality visual content to attract and engage leads, Instagram is worth considering.

When shouldn’t you advertise on Instagram?

Unlike Facebook, Instagram really only caters to B2C businesses. If you’re a more corporate business not focused on individual consumer purchases, you’ll likely have some trouble marketing on Instagram and cultivating engagement.

However, using Instagram and not producing the high-quality content that the app requires won’t aid in your marketing efforts. Users on the app expect high-quality content, so having these visuals is crucial, regardless of your business type. If you don’t have the time or the means, turning to a different platform will likely bring more success as you dedicate time to learn about Instagram and create high-quality visual content for future use.


Twitter is a micro-blogging social media platform, with 330 million monthly active users and 145 million daily active users. It’s popular in 20 different countries, and its users send out around 500 million tweets per day.  It’s also popular with businesses, as 59% of B2B marketers and 53% of B2C marketers use the platform to meet their marketing goals.

Like Facebook, the possibilities for exposure on the app are incredibly high because of user count. Hendrickson says that, because of this, “Twitter is great to build awareness for your brand and reputation as a thought leader.”

social network advertising

Some of Twitter’s main features, like hashtags, make it easy to reach a wide variety of audiences without having to target them specifically (plus, hashtags don’t come with a price tag). It’s worth noting that tweets with hashtags get 100% more engagement.

In addition to organic advertising, Twitter also has targeted marketing options that allow you to promote content to your key audiences.

In short, there are a variety of businesses that can advertise on Twitter. Smaller companies that may not have a large advertising budget can use free targeting with business-related hashtags. So can larger B2B enterprise businesses (as HubSpot does) that use paid advertising. Twitter can also be beneficial for any business with a significant understanding of their customer base, as ad targeting allows you to select relevant categories and demographic groups that may become qualified leads after seeing your campaigns.

However, Twitter is not the platform that will bring in a significant amount of site traffic conversions.

When shouldn’t you advertise on Twitter?

Hendrickson says, “Looking for site traffic? Twitter is probably not your friend. It’s tough to ask that audience to click and leave the platform.” If your overall marketing goal is to drive conversions to generate site traffic, it’s best to look elsewhere for those metrics.

Even though there are ways to target specific groups through hashtags without spending money, there is only so much you can do organically on Twitter to generate consistent engagement without consistent virality. If you’re a smaller business with a limited budget, relying on hashtags and mentions to advertise your business will make it challenging to hold out against larger, established businesses on the platform.

It may be best to then choose a platform that speaks more to your needs and use Twitter as a supplementary marketing channel.

Which social networks shouldn’t you advertise on?

All of the above platforms work for specific advertising needs. However, marketers with different goals can still develop a presence on the app and build their strategy until they need those marketing objectives. Delaney says, “Your success on different social media platforms can vary depending on your goal or objective, as well as your industry and where your target audience spends your time.”

social media channels to advertise on

There are other social media platforms whose audience and target demographics are so specific that it will be challenging to find success without meeting their niche requirements, like LinkedIn and TikTok.

That being said, this doesn’t mean that you should never consider these platforms. Instead, their user base is so niched that businesses who don’t have an explicit need for what the platform has to offer likely can’t make use of it.

Below, we’ll go over these two platforms, what they can be used for, and give marketers an idea of when they may be able to make use of these platforms in the future.


LinkedIn is a unique social media platform, catered entirely towards businesses and working professionals. Although its user base is extremely specific, LinkedIn has powerful, targeted ad capabilities that can help marketers reach over 690 million users.

The costs of running LinkedIn ad campaigns are relatively high. Still, the audiences you’ll reach are higher-quality than other sites because leads are much more qualified than other social media channels. Your ads will always be seen by business-minded individuals targeted based on relevant demographic information like job title, claimed industry, and working location.

In addition to its higher costs, LinkedIn doesn’t have high click-through rates (the average is .45% lower than Facebook).

Because of its exclusivity, eCommerce businesses and B2C businesses will likely have little success in their LinkedIn marketing efforts, as platform users don’t browse with the intent of making purchases as they would on Instagram or Facebook, and even less than they would on Twitter.

Having said that, B2B businesses that use the platform may have something to gain.  

When should you advertise on LinkedIn?

82% of B2B marketers report using LinkedIn as a means of networking and making professional connections. Whether you’re hoping to raise brand awareness, get event registrations, advertise job opportunities, or recruit new employees, LinkedIn’s ad manager will help you designate target audiences and draw in the leads you need.  

If you’re looking to advertise a new job opportunity, use LinkedIn. If you’re hoping to network and grow connections in your field, use LinkedIn. If you’re a recruiter, use LinkedIn. The cost of advertising on the platform pays off for those who use it because, as mentioned above, the leads are significantly more qualified than they would be if you were to advertise a job on Facebook.

If you choose to incorporate LinkedIn into your B2B marketing strategy, using a platform like RollWorks can help you track campaign success and understand if the platform is worthwhile for your marketing strategy. RollWorks will give you campaign metrics in the form of activity graphs that provide overviews of conversions, cost per click (CPC), and return on investment (ROI).

RollWorks can be integrated with HubSpot, allowing you to get an overview of your campaign success across all platforms.

Nevertheless, B2C businesses do have opportunities to use LinkedIn for a variety of different scenarios besides engagement and conversions. For example, if you’re a B2C company looking to open a new storefront in an entirely different city, using LinkedIn to advertise job postings can be beneficial. The ad targeting will help you segment relevant audiences in that location and recruit professionals best suited for those positions.


TikTok is a relatively new advertising platform for marketers to use. The company recently launched TikTok For Business, where marketers can learn about TikTok advertising and create ads that are best suited for the app.

The social media network has recently taken off and is available in 155 different countries, with over 600 million active monthly users. These users spend more time on the app than any other social media site, having an average session time of 10.85 minutes. Given this, the advertising potential on TikTok is high, especially when it comes to awareness and engagement.

TikTok, like over visual platforms, favors high-quality videos, but the preferred type of video content is different, which makes it more difficult to find success. This is because TikTok is popular among Generation Z, and most of its users are between the ages of 10 and 19. While the app can give you exposure to a younger audience than most other social media apps, this demographic is very specific in the types of content they enjoy. They shy away from ‘sales-to-drive’ leads promotions and prefer informal behind the scenes content ads.

They like to see a more human side of your business, like who creates the products you produce and what day-to-day looks like for your business employees. If your business is not prepared to meet these needs, it will be hard to benefit from the high engagement rates that TikTok has to offer. However, there is always room for growth and businesses to devise a marketing plan that favors TikTok preferences.

When should you use TikTok?

Businesses that will find the most success on the app are ready to, or already, create and post behind the scenes, organic content on their account. If you’re a clothing company, this could look like a behind the scenes video of a photoshoot for your new clothing line.

If your brand or business is B2B focused and typically creates sales-driven formal content, utilizing the platform would require a significant amount of focus diverted to a TikTok marketing strategy to make the content it prefers. Henrickson says, “When it comes to newer or more experimental channels like TikTok, they’re worth trying if you have the resources. Beating the competition to a platform and succeeding is great, but if your other tried and true channels suffer because of it, it probably isn’t the right move for your brand in the long run.”

advertising on social media platforms

That being said, if your business is looking to branch out and produce content to display a new, human side of your company, TikTok is a great place to start, especially since engagement rates are higher than Instagram and Twitter across all follower levels. Using the platform can help you diversify your content types and share a creative side of your business.

Additionally, TikTok does favor influencer marketing and influencer content. If your business already uses this type of advertising, using TikTok as a place to post this content is worth considering.

Making Your Final Decision

Choosing the platform you’ll use to execute your marketing strategy depends on your overall business goals and business type. If you’re consumer-purchase focused, you want to use a platform that will entice your audience to purchase your products, like high-quality Instagram photos. If you’re a recruiting company, you want professionals to know that you’re serious about your efforts and not running a scam, like LinkedIn job postings.

Delaney says, “I’m usually in favor of testing out various types of creative content across different objectives and audiences on multiple platforms, iterating on those results, and comparing over time.” You may find that a platform you initially thought was best doesn’t draw in the results you were hoping for.

If you analyze your campaign metrics and pay attention to the campaigns you run, you’ll get the information you need to make educated decisions about your marketing efforts. You can determine which platform offers the best results for your business and use that to inform future media placements.

social media content calendar

Which Affiliate Tracking System Should You Chose? Here is a Comparison Chart

Which Affiliate Tracking System Should You Chose? Here is a Comparison Chart

I wanted to create a simple comparison and discussion about which tracker you should start with. It all varies on where you are at with your affiliate career. I have tested all of them and I do have my preferences, especially when running specific traffic sources.

You can start small and then upgrade later. I have moved from a multitude of trackers because one tracker may not have the feature I need. There are trackers that are keeping it real simple while others evolved with the industry.

Essentially it is up to you on which platform you want to utilize for your campaigns. Now let’s look at the main and final comparison table of all the four affiliate trackers. In the next couple of posts after this, I will do a review on each, but here is a quick overview.

Features Voluum BeMob Binom RedTrack
Email Alerts 🙂 🙂 🙂 :)
Push Notification Alerts 🙂 🙂
Personalized Triggers/Notifications 🙂 :)
Raw Data Access 🙂 🙂 🙂
Known Bot Filtering 🙂 🙂 🙂 🙂
Rule-Based IP/UA Bot Blocking 🙂 🙂 🙂
Auto-Detection And Anti-Fraud Details 🙂 🙂
Bot Traps 🙂 :)
Automatic Campaign Optimization 🙂 🙂
Shared Reports 🙂 🙂 :)
Notes  🙂 :)
Multiuser 🙂 🙂 🙂 🙂
Traffic Loss and Leads Approval 🙂
Separate Workspaces 🙂 🙂 🙂
LP Protect 🙂 :)
White Label Shared Reports 🙂 :)
Custom Events 🙂 :)
Free Plan 🙂 🙂 🙂
Sixth Sense 🙂
Blog  🙂 🙂 🙂 🙂
Live Webinars  🙂 🙂 :)
Video Tutorials 🙂 🙂 🙂
Step-by-Step Guides  🙂 🙂 🙂 🙂
Landing Page Rotation 🙂 🙂 🙂 🙂
Cloud-Based 🙂 🙂 🙂
Self-Hosted 🙂
Smart Rotations 🙂 :)
Back Button Redirect Script 🙂

And now let’s just summarize what these affiliate trackers have to offer, starting with Voluum.


This is an analysis and information tracking platform that you can utilize as a basis for building for your affiliate network. You’ll get live data and reporting analysis options. Here is a concise list of what you can do with Voluum:

  • Check your affiliate’s/influencer’s/partner’s performance either separately or as a sum up
  • Monitor traffic quality by scanning for traffic bots
  • Analyze your traffic visitors’ characteristics
  • Share live reports to affiliates even if they don’t sign in on Voluum


BeMob is a basic affiliate tracker that beginners can use to jump-start their affiliate marketing ventures. It doesn’t require extensive knowledge to operate. When it comes to capabilities, the features are quite decent but it’s actually known for the most advanced features.

Here is a concise summary of what you can do with BeMob:

  • Start tracking with a free plan
  • Get email notifications each time there is a change on your campaign
  • Real-time data reporting and statistics


Binom is a premium affiliate tracking software that can manage and track your affiliate operations without redirects. It can also get you seamless traffic distribution as well as provide you with in-depth reports about your clicks and conversions each hour.

Here is a concise summary of what Binom can offer you:

  • Generate reports in the highest speed
  • Group your campaign reports
  • Get automated updates every few months
  • Rotate traffic distribution in any of your campaigns


This is a conversions and traffic tracking solution as well as an affiliates campaign manager. Since RedTrack is a SaaS solution, you no longer have to invest in servers. They also offer cookie-less tracking as well as modest service plans.

Here is a concise summary of the things you can expect from RedTrack:

  • Anti-Fraud
  • Multi-step funnels
  • Auto-update of your potential marketing spend
  • Conversion, impression, and click tracking with over 30 data points

There are of course a multitude of affiliate trackers out there.

I personally have used all of these trackers and I find myself going to one than the other because of support. Though some trackers can be complicated I believe the support is super important. A strategy you want to implement may not be so hard when you have a support team that can guide you through it.

Also make sure to stay tuned as more post and in-depth reviews are coming this week on all of these trackers.

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Bluehost vs Wix (2020) – Which is the Better Hosting Service?

Bluehost vs Wix (2020) – Which is the Better Hosting Service?

When it comes to choosing web hosting services, it can be a difficult choice. So let’s do a deep dive on two of the more popular hosting services: Wix vs Bluehost. They both are very good web hosts, but have quite a different feature set and excel in different areas. We’ll be covering some of the core concepts that differentiate each host so that you can figure out which one is best suited for your needs.

The criteria we will be judging each host on is as follows: 

  • Performance
  • Usability
  • Capabilities
  • Support
  • Uptime
  • Price

Each of these are core staples of a web hosting service. So we need to figure out which hosts excel in which areas. That way you will be able to make an informed decision on which host is suited best for you. 

So let’s jump right in.

Performance – Bluehost vs Wix

When it comes to performance they both have similar ping times. Each website was tested over several months to check average speeds. To do this, we used Pingdom and set up regular interval pings. Heres what we found.

Bluehost has a ping from the USA of about 330 – 450 MS. This averages out to be 390 MS

Wix has a ping from the USA of about 450 – 550 MS. This averages out to be about 500 MS.

In this case, Bluehost takes the cake for performance. Over the months that we ran this test, we saw about a 100-millisecond difference in speed between the two hosts. We did further research into the statistics behind the speeds and found they confirm our findings.  

While a 100-millisecond difference isn’t considered HUGE. It definitely is something to take into consideration when looking for a speedy web host. The average user loses interest in around 3 seconds. As such you need your website up and loaded with enough content for the user to read far before then. With this taken into account, you lose around 16% of your time when using Wix and about 13% when using Bluehost, from pure server load time. 

These performance tests can, of course, vary depending on your location and where you plan to host the servers with each of these services. But in our general consensus Bluehost definitely wins out on the performance side of things.

Usability – Bluehost vs Wix

Judging usability when it comes to web hosts can be a bit tricky. Both Bluehost and Wix strive to create an amazing user experience so that each person is able to manage their websites without any troubles. So we’re going to be looking at some of the tools you will be using on a regular basis to manage any service you might obtain through these providers, like hosting and domain management.

Bluehost Usability Overview

First up is Bluehost.

Bluehost UI

Bluehost has a simple and clean design when it comes to their User Interface. From their website, once you login, you should be greeted with a screen that looks something like the above.

The interface will allow you to perform most of the main features you will need when it comes to managing your website and domains. Under the “My Sites” section, it will have a list of all websites you have currently hosted on the server. Each one can be individually managed and the settings can be adjusted from that screen. 

The Domains tab allows access to a list of all the domains you have registered with Bluehost, as well as any 3rd party domains that are pointed to their name servers. Here you can manage the settings of each domain, things like changing their nameservers, modifying their DNS or transferring the domains.

That being said, the process for setting up your initial account can be a bit tricky. There are some specific caveats that need to be taken into account when setting up your website. Things like, going to your domain list and assigning the domain to a subdirectory for a new website. Instead of having this be done automatically, you will need to perform this manually. 

When it comes to advanced features Bluehost has all of the same features you can expect from a CPanel manager. 

Overall, the design and usability of the server platform are generally well done. Besides a few points of contention, it is pretty easy to set up and manage a multitude of websites using their panel. Albeit, its mostly just a CPanel manager, covered with some pretty graphics.

Click here to visit Bluehost

Wix Usability Overview

Next up is Wix.

Image result for wix dashboard

Wix, in my opinion, has a very unique User Interface. Instead of being set up for fine tune control, it is set up with the goal of easing users into the website creation process. They have a clean and simple design, just like Bluehost, but it is aimed at a completely different audience.

The builder Wix uses is very user-friendly and makes a lot of the more difficult aspects of creating a website pretty simple.

While Bluehost strives to give the user complete control over their server and website management, Wix aims to provide the user with simple controls to manage their business. As you see in the above screenshot, the options for managing the site, domain, and emails are limited to specific views. Wix guides you through the process, rather than giving you all of the options up front.

Wix does a tremendous job helping users throughout the entire process of helping the user create their own website and setup each facet of it. It will guide you through the website creation process, domain setup, and even email marketing even without any previous website management experience.

Click here to visit Wix

So which is best when it comes to Usability?

When it comes down to it, they both excel in completely different areas. If you are more experience in the web development process and are looking for a tool that gives you easy access to manage everything to do with your servers, Bluehost definitely wins. On the other hand, if you are purely looking to set up a website for business or personal needs and want a calming user experience without all the complications, Wix definitely wins.


Fine Tune Control – Bluehost

Ease of User for a Single Website – Wix

Capabilities – Bluehost vs Wix

The next big criteria to take a look at is the capabilities of both hosting services. Both Bluehost and Wix provide their own exclusive tools to help you manage your website and domains in order to give you the best user experience. So what do each of these services offer? And which is the best for what you are looking for? Let’s find out.

Bluehost Capabilities

When taking a look at the capabilities of Bluehost, it’s important to understand that some come with certain plan ranges. For the sake of this review, we’ll be assuming and looking at the capabilities that come along with their recommended plan, Choice Plus.

Image result for bluehost unique features

Obviously, some of the big perks that they show on their plans are:

  • Unlimited Websites
  • Unlimited SSD Storage
  • Unlimited Bandwidth
  • Free SSL Certificates
  • Unlimited Domains

These 4 features are laid out without much fanfare, so it might be easy to overlook some of them. Of the listed features there are a couple that stand out as being extremely beneficial. 

Being able to create an unlimited amount of websites is a huge benefit compared to many hosting services. This allows the flexibility of using this hosting service for many different projects without the need for purchasing multiple plans. Definitely, a lifesaver if you plan to have more then one website and don’t want to end up paying a pretty penny to have a bunch of different hosting plans.

Unlimited SSD storage and Bandwidth go hand in hand with the opportunity to create multiple websites. A lot of hosting services will limit the amount of storage you are allowed to have but especially limit the bandwidth usage. These are very important factors to take into account when creating choosing your hosting plan or service because the bandwidth will affect how fast your users are able to view your website, as well as how many users your website can handle simultaneously.

Bluehost also makes it pretty simple to create WordPress official site. Once you set up the hosting service adding WordPress only takes a few clicks.

Outside of those upfront perks featured in the plan comparisons, you will find that Bluehost has a multitude of support for various scripting languages and databases. This is especially important for hosting websites that vary in their programming.

Click here to visit Bluehost

Wix Capabilities

Just like with Bluehost, the capabilities of Wix depend on which plan you will be using for your hosting. In this case, we will be using the Most Popular service plan, Unlimited Store, as our reference for capabilities.

Image result for wix hosting plans

Some of the big perks you will get when choosing Wix are:

  • Unlimited Bandwidth
  • Free Domain
  • $300 Ad Voucher
  • 50,000 Email/Month Campaigns

Diving into these features, they are superb if you are looking to start your own business website. 

Unlimited Bandwidth is a must have to make sure your website is running at top speed and can serve a multitude of users at the same time. The Free domain that is included with this plan is a great feature to have and allows you to easily jump straight into your website creation from the initial purchase of the plan.

Wix uses there own content management system, which removes the need for hosting WordPress. This also means it’s more accessible to those who aren’t as proficient with programming and web development. It’s pretty easy to use and create content using Wix, but that can also mean a lack of customizability for more advanced users.

The $300 Ad Voucher is extremely beneficial if you are looking to start advertising your website or services you provide from your website. This can more than makeup for just the price of hosting alone. One caveat is that these vouchers can usually only be used once, so if you have used them in the past, they might not work again.

One of the big features that is great about Wix is their integration of email services. Not many other hosting services provide such capability, other hosting services require you to use 3rd party services such as ConvertKit or Mailchimp to email your subscribers.

Finally, what Wix is most known for, the Drag and Drop Website Builder. Wix has a unique feature allowing you to easily build your own website with no coding needed. You simply enter their drag and drop website builder and you can mix and match a variety of different modules to create your very own site. These can easily be customized to fit your exact needs. This feature is by far the biggest selling point Wix has over other website hosting services.

Overall, these features are superb for the entire process of website creation. They allow you to easily create an entire online business. They help you through the entire process of setting up and designing your website, creating an email campaign and advertise your finished website to end users.

Click here to visit Wix

Overall Impressions of Bluehost and Wix Capabilities

Again, these sites excel in their own capabilities. But they are far separated in which use cases will benefit from such features.

If you are looking for a website hosting service that will allow you to create multiple websites and easily be able to manage each of these websites, then Bluehost is definitely the better option.

If, on the other hand, you are looking for a web hosting service that will guide you through the entire process of creating a business website, then Wix is the better option.

Bluehost has great features when it comes to creating and maintaining websites, through unlimited bandwidth, storage, and domains. Which is rarely seen in the web hosting field. 

Wix has features that shine when it comes to creating the ultimate business website, through a clean and simple drag and drop website builder, unlimited bandwidth, Ad vouchers, and an integrated email campaign service.

Customer Support – Bluehost vs Wix

A huge factor in choosing a great web hosting service is customer support. This is your lifeline for solving any problems that may occur, as well as getting any necessary technical help to guide you through the process of your various projects.

Over the course of many years using both Bluehost and Wix I have come to see that while both services have great customer service, they are oriented for completely different audiences. 

Bluehost Customer Support

When it comes to Bluehost’s customer support, the have a variety of different options. Customer support is supported through phone, chat, and email. By far the most common and fast method of contacting support with Bluehost is by using their online support chat.

With Bluehost support, they excel at helping their customers through the technical difficulties that arrive when managing websites.

I have had many cases in which I have needed help with such issues and they were taken care of in minutes. At one time in particular, not too long ago, a plugin for WordPress had been exploited to gain access to thousands of websites. Unbeknownst to me, my website had been hijacked through this plugin exploitation and I could not access the website at all. Within just a couple of minutes of contacting their support, they had the issue fixed. They had rolled back the website to an earlier version, found the issue with the plugin exploitation and disabled it.

Although anecdotal, it goes to show their expertise in the technical side of support when it comes to their customer support. 

On the not so good side, Bluehost has quite a bit of difficulty when it comes to issues that arise outside of the normal. In a lot of cases, if the issue is not common, or they do not know the cause of reason of the issue, they will fall back on pre-canned responses. They will refer you to documentation which states what “normally” happens in such cases, but will not dig in further to assist with cases they determine to be out of the bounds of normality. 

Click here to visit Bluehost

Wix Customer Support

Wix customer support has fewer options for contact. The main options for contacting customer support are through submitting tickets and phone calls. Of which the majority of customer service is done through their ticket system.

Wix excels in helping users with the business side of creating a website. They are more than happy to help you find your way around the drag and drop builder, or how to set up proper email campaigns.

On the other hand, Wix lacks in both technical help and the speed in which they respond to such help requests. As expected with a ticket system, when issues arise, it’s much harder to get a concrete solution to the problem in a fast manner. Additionally, when looking for help with the technical aspects of your website, Wix support seems to be more limited in their options.

Click here to visit Wix

Which has the best Customer Support

Previously both web hosting solutions excelled in their own ways depending on the target audience. But in this case, Bluehost definitely wins.

Bluehost has much superior customer support in almost all facets. They have a faster response time, more options for contacting support and more availability to help when it comes to technical aspects.

That being said, Wix does outshine Bluehost when it comes to more of the business side of running your website.

Uptime – Bluehost vs Wix

Uptime is a HUGE component when it comes to choosing the proper web hosting service. Having your website go down can impact you in a very bad way. As such, it is very important to make sure that whichever web hosting service you decide to go with, Bluehost or Wix, that they have good uptime.

We have done thorough research on both platforms when it comes to Bluehost and Wix and they both tend to excel in uptime.

Bluehost Uptime

Bluehost has a pretty strong track record on their uptime. They boast about a 99.96% uptime on their website hosting, over the past couple of months.

Wix Uptime

Wix also has a strong track record and boasts about a 99.82% uptime on their hosting services.

Overall Winner

It’s tough to call a winner here as they are so close in uptime. When it comes to web hosting services, uptime is such a big factor that most hosts nowadays have over a 99% uptime rating. With both of these services reaching this uptime, it’s safe to say that they are both great services when it comes to uptime.

Pricing – Bluehost vs Wix

Finally, we’re down to the pricing of both Bluehost vs Wix. Pricing can be a major deciding factor when it comes to deciding which web hosting service will best fit your needs. As such we will be going over the prices of each of the plans sold by both Bluehost and Wix. 

Bluehost Pricing

Bluehost has a much more varied pricing structure then Wix, because they have multiple hosting options: Shared, VPS, and Dedicated hosting plans. We’ll be covering each of their pricing plans, but for comparison’s sake, the closest service to what Wix offers is their Shared Hosting plans.

Shared Hosting Plan Pricing:

Image result for bluehost unique features

When it comes to pricing, Bluehost separates their bundles into 4 different plans. Basic, Plus, Choice Plus, and Pro are their different plan, each having more features and capabilities than the previous. Throughout the review, we were assuming the usage of the Choice Plus plan, which In my opinion, is their best plan if you are looking for website hosting. 

This plan starts at $5.45/mo, but this price can be deceiving because it requires you to purchase a much longer-term plan. To get this pricing you will need to purchase 3 years of their hosting service. So let’s dive into what the pricing is per month based on the term length purchase.

  • 3 Year Term – $5.45 per Month
  • 2 Year Term – $7.45 per Month 
  • 1 Year Term – $7.95 per Month

Overall, the pricing terms go up about 2 dollars per month if you buy a term that is shorter then 3 years. 

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Wix Pricing

Wix has a fairly simple pricing structure. They have 2 different sets of plans when it comes to purchasing hosting, Website and Business/Ecommerce.

Wix Pricing Business

Wix Pricing

The average prices on these plans, when choosing the most popular / best value are $19 and $24.

If you are looking for a basic website, then the Pro plan will definitely suit your needs. But if you are looking for a more business-centric website you will definitely want to go with the Unlimited Store plan.

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Overall Pricing Bluehost vs Wix

When it comes down to hard facts, Bluehost is a much cheaper website hosting service then Wix. That being said the prices have some quarks that we should go over to make sure you have all the proper information to make your decision.

Wix has a much more premium price tag associated with their hosting service and this comes down to feature integration. Wix comes with a variety of different tools and services that you can use to help grow a business-centric website. This mostly includes the Drag and Drop website builder, the Email Marketing service and their Ad Vouchers.

Bluehost on the other hand, has a much cheaper price tag, for a much more generalized hosting setup. They do not have as many custom features to help you build out your website, but they have a TON of the core necessities for building out a multitude of websites with great infrastructure.

Conclusion, Which is Better?

Now that we have gone over each of the criteria for both Bluehost and Wix, it’s time to figure out which service will better fit your needs. Both of these web hosting services excel in many of the criteria mentioned above but are somewhat different in the aspects that they target.

[TL;DR – This will be a conclusion of the research we have done above. Each web hosting service is great for their own particular niche]

Bluehost – Multiple Websites, Fine Tune Control, Easy Management, Cheaper

If you are looking for a great Website hosting service for multiple projects, or for use over a longer time period, then Bluehost is the winner. Bluehost is a more generic website hosting service in that it doesn’t have a ton of fancy features like you will find with Wix. Instead, Bluehost focuses on giving you quality hosting through various server enhancements, with a low price tag. Here are the features that will be of great benefit for you, if you are looking for an overall web hosting solution with fine-tune control over multiple websites.

  • Unlimited Websites
  • Unlimited Storage
  • Unlimited Bandwidth
  • Easy User Interface for management of multiple websites
  • Easy Integration with content management systems like wordpress
  • Advanced controls for your entire server (SSH, File Manager, etc.)

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Wix – Single Website, Business Focused, No Coding Needed

If you are looking to have a single website and that website is more focused around building a business, then I believe Wix is the definite winner. They have a myriad of features that are great for building out a brand. Here are the features that you will be a great addition if you are looking to build out a website such as this.

  • Drag and Drop Builder, No coding needed to build your website
  • Email Marketing Service already integrated
  • Ad Vouchers to give you a ton of value back on your purchase, and help you promote your business

Click here to visit Wix

Hopefully, this comparison of Bluehost vs Wix helped you decide which service will best suit your needs. Feel free to comment below if you have any questions about either hosting service.