Google Adsense vs Media.net – Which Ad Network Pays More?

Google Adsense vs Media.net – Which Ad Network Pays More?

If you are thinking of launching an ad campaign with either Google Adsense or Media.net, you may want to read this post. Many people are making good money using either one or both of these services that are based on a PPC ad campaign strategy. However, it’s confusing to know which one is best for your site – Google Adsense vs Media.net.

In this post, we have illustrated the critical factors of both Media.net and Google Adsense including the payouts and CPM statistics, so that you can have all of the information you need to make an informed decision on which ad network pays the best.

google-adsense

First things first on the best ad networks for bloggers

First, it’s important to note that Google Adsense is owned by Google, the largest search engine in the world. This fact alone makes most advertisers want to use Adsense instead of Media.net because it’s hard to beat Google’s power on the internet for creating ads that searches will notice.

Media.net is owned by Bing, the Microsoft version of Google and it does not have the volume of traffic that Media.net does. However, there are some other advantages of Media.net.

For example, Media.net provides a CPM of around $1. Also, the average RPM for 10,000 page views is approximately $10 (USD). This is comparable to the Adsense network regarding payouts but many who have tried Media.net state that they have not received any RPM. This is because there is much less traffic from the USA and UK on their websites. media.net focuses on being a global network that does not focus on the US and UK while Google tends to favor US traffic. In the long run, this can make a big difference in the revenue you see from ad campaigns.

It is important to know that the digital market is in a constant war of media.net vs Adsense.

media.net

Media.net’s Caveats

Also, it’s important to note that Media.net, one of the best google adsense alternatives, is known as a “contextual ad network.” This means that it will only display your content if your keyword matches the advertisers’ requirements. This makes it a bit more difficult to get your message out there in front of the people who are most likely to purchase or view your ads.

Google’s Cut

One important factor to note is that Google is reliable regarding how much of a cut they get. Publishers always receive 68% of the revenue from Adsense ads no matter how much money you make.

The unfortunate thing about Media.net is that the revenue it shares with its publishers is unknown. This makes it difficult to predict what your actual share will be when you are calculating how much you can make. This factor makes many people not want to take a chance with this newer ad network.

In a Nutshell

Google has the best search engine on earth and the widest reach across the globe. They require extremely high-quality ads, and they will let you know if your ad does not meet up to their standards. They allow both displays as well as video ads on a CPC basis.

Minimum Traffic Requirements

Adsense does not have any minimum traffic requirements to become a publisher or to post their ads on your page. You just have to have a website (you can build one by using Wix or GoDaddy) where you paste the code and try to attract visitors. You must not click on your own ads yourself, however. Google tracks this, and they will ban you if you do this. It is considered a black hat tactic since it is not an honest inquiry into the services being offered in the ad.

Google only requires that you should post frequent and substantial content that is related in some way to the advertisements running on your site. In the past, the authors of the site would decide which ads to run. Now, Google uses its algorithm and finds ads that best fit your site page where the ad is running so that the chances of someone searching for your content will be greater and will coincide with the ad’s content as well.

contextual-ads

What type of ads can I run?

Adsense allows you to run all types of ads including text, image, video, or interactive media advertisements. If you are the creator of an Adsense ad (meaning you are paying Google to put out your ad on other people’s website pages), you will just need to read up on the standards that Google expects of their advertisers so that you will comply with what they want.

The best advantage to Media.net is that the interface is easy to use and allows you to create and customize ads that fit your needs quickly. Some users have also stated that the application process for Media.net is fast and only takes a few minutes. Their account approval process is slow, however, which discourages some users.

One downside to Media.net is that they must also approve each sale that you make through their network, which takes about a day, on average. The guidelines for posting ads on the Media.net system can be found at: media.net/legal/programguidelines

Earnings Payouts

Google Adsense pays on a monthly basis for the revenue earned for the previous 30 days, no matter what the amount. Media.net pays on a Net-30 basis and has a minimum $100 earnings threshold. This means that you may be waiting awhile to receive earnings from Media.net unless you have a lot of traffic and clicks.

how-to-use-adsense

Google Adsense Sign Up

If you want to learn more about the Google Adsense network or to sign up go to:

Google sign up. You only need three things to sign up for a Google Adsense account.

  1. Google account (Gmail or other Google service like YouTube)
  2. Web content that you want to use to promote
  3. Phone number and postal address

Using Infographics and Media

Once you read through this information and decide which ad networks for advertisers are the best, you will want to start lining up your content for your ads. Remember that your ads will not run on your website. They will run on other websites and searches that are related to your content. The better content you have, the more value you are providing to your customers. This will result in higher CTR (click-through rates) and more revenue. It’s a great way to make a good side income, and it is considered passive income.

To create an infographic or media asset, start with the basics. Think about what you want to include in your ad. What is most important to your brand that you want others to know. When you create Adsense ads, think about how you want to present yourself.

Infographics can be a great start, but you need some expert advice on what to include, how to create the images, and how to make sure they fit the specifications and standards of the Media.net or Google Adsense platforms. We can help. Once you have your digital assets ready, the sky’s the limit, and you can put them on one of these ad networks to start getting results and sales.

We are infographicdesignteam.com and we design professional infographics for your business or brand. Check out our online portfolio to see what type of infographic you might want for your Adsense or Media.net ad and contact us for a free quote.

No matter which ad network you choose, you need to create some quality digital assets that you can use for a variety of purposes. There’s no better time to start than today!

Traditional Publicity vs. Content Marketing – Which delivers?

Traditional Publicity vs. Content Marketing – Which delivers?

The world of overpriced offline advertising is dying — there really isn’t much of a need for expensive TV commercials, print advertising and newspapers. There’s always going to be individuals who prefer to get their advertising and information this way, but the numbers don’t justify the results and ROI for advertisers anymore.

With that said, in this article we are going to look at some of the differences between traditional publicity and content marketing.

At first, they both might sound similar, but as we will see from the stats and information provided through the infographic below — they are actually quite different.

Traditional Publicity

Before we jump into the stats of traditional publicity, I want you to first think about the last set of advertising and promotions you saw offline. They were probably more like interruptions and not specifically targeted towards your interests as well. More importantly… did you act upon these promotions? (did you end up buying or taking action based off seeing these interruptions)

As stated, traditional publicity is more of an interruption to the client rather than providing value. Methods such as TV commercials, radio ads, magazine ads, posters and billboards will only capture your attention for a short period of time. In most cases you will see the ad and move on.

There are also three major flaws to traditional publicity, which are:

  1. The inability to hold one’s attention for a long period of time
  2. Usually delivered through interruption, rather than providing value
  3. Traditional advertising also tends to be very expensive and offers limitations on the ability to track performance and ROI

Content Marketing

Now, just like we did with traditional publicity, I want you to think about the last time you saw content marketing that either grabbed your interest and made you click, or interrupted your online browsing. No matter how you got there, what was your thought process while reading the content and how did you act after reading it? (did you make a purchase, click a relevant link or simply close it out and move on?)

More often then not, we find content marketing as a result of our own actions and we are looking for information or value. This is a huge difference in comparison to traditional advertising, which is usually seen as an interruption and often doesn’t provide any value.

See how the article in the screenshot below focused on providing value and ended up getting over 3,660 social shares from individuals who read it, then did their part to take it viral based on their own will. This is a perfect example of content marketing, and something you really wouldn’t see happen with a print ad campaign.

SEJ Article

While we could point out several flaws within traditional publicity, we can actually highlight the many benefits of content marketing:

  1. Provide valuable content to your client or audience while building loyalty to your brand in the process
  2. Create blogs, videos and online content to educate your clients, which may increase the chances of them buying from you in the future
  3. Through the use of social networks you can build out your content, grow an audience and also use the power of viral marketing
  4. Unlike traditional advertising, content marketing offers the ability to split test, update content and target your demographic audience based on your demands and customer needs.

No matter which method you prefer to use for your business and marketing, there is always going to be audience for each — though the possibilities that lie within the world of online marketing are quickly outweighing the old world of traditional marketing.

Special thanks to AttachMedia for the creation of the infographic below.

content-marketing-traditional-marketing-chart

Loans vs. Line of Credit: Which is Better For Your Business?

Loans vs. Line of Credit: Which is Better For Your Business?

When your business grows or goes through a short-term cash drought, you need an influx of cash. The bank is the best place to start. They give you two options a loan or a line of credit. It can be hard for a business to decide loans vs. line of credit.

They both can give you the cash you need, but each is different on how the cash gets to you and how you pay it back. As a business owner, you don’t want to make a rash decision that can impact your business for years.

We’ve broken them down and given you plenty of information to determine which is best for you.

Line of Credit Basics

A line of credit isn’t a loan. It’s like a credit card with a limit. When you apply for a line of credit, the bank gives you a set amount that you can have access to. You don’t need to take a penny of it. It can sit there ready to use when needed.

When you decide to take it, you don’t need to take the entire amount. For example, if you had a run on a popular product, but don’t have the cash flow to order more, then you can access your line of credit.

You have a $10,000 line of credit, but only need $200 to cover the costs of the product. You take the money out and then you agree to pay back that amount plus any interest.

In the meantime, your accessible line of credit is $9,800 until the money is paid back. You then have access to the full $10,000 again. You can also take a look at a site like Readies.co.uk to comparison shop the different types of loan and credit lines available.

It’s rare for a business to take out a full amount and instead to take out small amounts when needed.

Benefits of Line of Credit

Financially, the biggest benefit is you don’t need to pay anything until you take the money out. You’re not locked into a monthly payment and you only need to pay the money back that you took out with a little interest.

These are geared more as a short-term loan that is paid back in a few months rather than a multi-year loan. They are commonly referred to as a revolving loan and have lower interest rates than a term loan of similar size.

If you are late on payments, then that rate can increase dramatically, and you can incur fees.

It’s also great to save for an emergency such as a sudden building repair or an increase in product price. Lines of credit are popular with small business that can’t come up the cash fast when a new opportunity arises.

Term Loans

A standard business loan is like a standard loan. You visit the bank and request to borrow a specific amount of money. There is a purpose associated with the loan such as the purchase of a building, fleet of cars, expansion, etc.

The bank examines your credit and balances the risks and benefits before determining to allow the loan. Once approved, you work on the length of the loan, interest, payment amount and are given a lump sum of money.

For example, your current building isn’t large enough for your burgeoning and growing business.

You can get a term loan to pay for a new larger facility and moving expenses. It can also go for equipment such as a new oven for a cookie company or new equipment that you use to create a new product.

You pay it back monthly at a set interest rate until loan agreement is fulfilled. They are traditionally used for more long-term investments.

Benefits of Term Loans

The biggest benefit of a term loan is predictability. You know each month you’ll owe the bank a set amount. There’re no worries about that amount changing or the amount owe going up or down. The rate of interest is the same for the life of the loan.

The biggest downside is you likely provided some type of collateral on the loan. If you can’t pay back the loan, then the bank can take that collateral. Keep that in mind when you’re determining your monthly payment amount.

If you pay more, then you can pay towards the principal and lessen the amount of term of the loan. You can do with what you want with the money as soon as you receive it.

Loan vs. Line of Credit

So, you know what the differences are between the two, but which one is the best for your business. It all depends on what you want to do with it.

Lines of credit aren’t meant to be long-term loans. They’re there for an emergency or small thing that didn’t fit into the budget. You need $3,000 for a new furnace or the refrigerators for your produce died. This is something that would probably be better applied to, or paid with credit cards.

It’s not meant for something large like a new building. It can be used for payroll, off-season costs, and restocking inventory. If you use for money-making ventures, then it can end up paying for itself.

Businesses use lines of credit for small purchases a little at a time. Don’t take one out and grab the whole amount at once. You likely need a business loan. It’s easy to learn why if you carefully examine the pros and cons of each method.

If your need is high cost and can take years to pay back, a business loan works best. You get a large lump sum to purchase a new building or other major expense like equipment and pay it back over time.

Which is Best for You?

Ultimately, you need to decide which one is the best for your business needs. Loans vs. line of credit can be a difficult decision, but hopefully, we’ve made it easier for you to choose.

Loans are best for long-term high-cost expenses, but lines of credit are best for short-term expenses and emergencies. What is your business looking for?

If you’re interested in learning more about money and how you can improve your business, then please explore our site.