How To Set Up RSS Feed For WordPress Using Feedburner

How To Set Up RSS Feed For WordPress Using Feedburner

How To Set Up RSS Feed For WordPress Using Feedburner

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An essential action that I suggest to every blogger is setting up Feedburner after creating your WordPress or BlogSpot blog. It is a must-have service for bloggers to set up an RSS feed and track the performance.

 

Setup RSS Feed for WordPress Blog

 

Features of FeedBurner

 

  • It’s free and simple to use.
  • It offers some excellent email newsletter features like free email subscription, email delivery time, and email subject title.
  • There is no limit to the number of subscribers using Feedburner.
  • You can also use Adsense for feeds to monetize FeedBurner feeds.
  • More options for branding, controlling and tracking your feed and email subscriber.

A couple of points to take care:

  • When you are starting a new blog, make sure you burn the feed from the first day.
  • From the SEO perspective, it’s a good idea to use keywords or brand name in your feed. It makes it easier to spot among various other feeds.

This is a guide for Blogspot or WordPress bloggers who are still using the default feed provided by blog platform. Learn how to set up RSS feed using FeedBurner.

Guide to set up FeedBurner RSS feed:

1. Open Google FeedBurner page and sign in using your Gmail or Google apps account. On the first page, you will see an option to add your blog URL. If it’s a new WordPress blog, create a dummy post (test post) to set up feedBurner.

burn RSS feed

2. Copy your blog feed URL and paste it as shown in the picture and click on next.

Burn Feed Feedburner

For any WordPress blog, your default feed would be something like http://domain.com/feed. Replace domain.com with an actual domain name.

3. In the next page specify the feed name. Keep it same as your domain name. In case if you have a long domain name, you can use the short name for your feeds. For example, SML (Shoutmeloud). If you are creating a micro niche site, you should prefer using your keyword in the feed title. It helps your feed reach a bigger audience.

4. In the next screen, you will get a confirmation message stating your feed is ready.

Now you have successfully created a Feedburner feed for your blog. All you need to do is install  FD Feedburner plugin, and redirect all WordPress default feeds to Feedburner feed.

These plugins are simple to configure, and once done, it will automatically take care of redirection. Now, you can make many changes in your Feedburner account as recommended below, that will ensure you make most out of Email delivery and feeds.

How to Configure FeedBurner Free Email Subscription Feature

Feedburner provides you with an Email subscription option for your readers which can be used to get notified via Email. The Feature can be accessed under your feeds settings of Feed burner > Publicize > Email subscription.

Activate the option and grab the provided HTML codes.

Grab the above code and Embed it into the text widget of your WordPress blog.

Moreover, if you want to give a Direct link, as I have on my blog in my author info

Use this link and replace Shoutmeloud with your Feed name

http://feedburner.google.com/fb/a/mailverify?uri=Shoutmeloud

This above link will directly send readers to email subscription box.

How to change Feedburner Email delivery time:

Here are a few things which you should know about Feedburner, It lets you send one mail/day and you can set only one time for sending.

Even if you publish 4-5 or 10 posts, it doesn’t matter as Feedburner will send Email only once in a day. So, you need to understand the demographics of your audience and location and send Email accordingly.

One thing which I have learned from my experience, Emails sent on Weekend doesn’t perform that great and instead of that Email sent on Weekdays preferable Tue-Thursday works great.

So, I assume you have figured out the best time to send an Email newsletter, and next step is to configure the best time for Email delivery

To change the scheduled time for email delivery, log in to your Feedburner account.

  • Click on your feeds> Click on publicize

Feedburner Publicize

  • Under Publicize > Click on Email delivery and under sub menu click on> Delivery option

Set your time zone and preferred time for delivery options. Click on save. While selecting time, keep a note of your target users and their usage.

You can also consider subscribing to ShoutMeLoud Email newsletter :

Enter your email address:
Delivered by FeedBurner

How to Change Feedburner Email Subject Title to Make it more Effective

Recently (Months back) Feedburner added a new option on Email subscription option in which instead of showing the same title, newsletter will show the latest post title in Email sent to your Email subscribers.

This is very effective; when you are delivering more than 1 posts via Feedburner Email, you can show the latest post title instead of showing any crappy multi post subject. Single post title will make it very effective and your readers are more likely to click on it.

To access this option login to your feed burner account and navigate to  > Publicize > Email subscription > Email Branding. There change the title of your feed to

${latestItemTitle} : ShoutMeloud

Feedburner Email Subject Title

I added ShoutMeLoud for branding purpose. You should change it according to your brand. This is a quick Feedburner trick and is very effective.

There are many other settings which we need to set up to optimize your feeds after burning it using Feedburner, which we will cover in the upcoming posts.

As a free option, Feedburner is the best, but I miss many features when I compare to other paid and cheap options available in the market.

How can Feedburner become very popular?

Here I’m suggesting few new features which will improve Feedburner drastically:

Reminder Email for unconfirmed Subscription:

The biggest problem with Feedburner email subscription is you can’t send reminder Email officially from feed burner interface. And when any user tried to subscribe to your Email newsletter but forget to click on confirmation Email, he will never receive any Email, and your stats will show another unconfirmed Email subscriber.

This is annoying as manually managing them is not easy. If Feedburner introduces this feature to send confirmation reminder again after certain days like Aweber, this will be a huge plus point.

User Management:

User control and management is the first thing which I will be looking into my Email marketing tool.

That’s the reason I’m paying for Aweber and using it as one of Email marketing software. How about an option to search for users, delete users and temporary block users.

How about an option to select multiple users at the same time and perform an action.

Easy subscribe/unsubscribe service for readers:

How about a common interface for readers where they can see which all Email newsletter they are subscribed to. Where they can select to activate, deactivate subscription. And based on past subscription, suggested email newsletters, the user should subscribe to. This will eventually profit all 3 of us. Admin, readers, and Feedburner.

Email Newsletter:

In WordPress, we can use certain hacks to send Email to only Feed subscribers, but if Feedburner wishes to expand its boundaries, they need to start offering the broadcast feature.

Where we can send an Email newsletter to only Feed subscribers, this will cut down the need for our paid email marketing tool.  Maybe as a free service, they can limit it to a certain number and can also offer a pro service of Feedburner, where the unlimited broadcast is possible. Imagine as a webmaster; this will help you to grow your Email list tremendously.

Email list option:

For any blog which may be divided into a different segment. ( Lots of different categories). I would love to create an Email list based on interest.

May be an Email list for people who love contest and free giveaways, another one for WordPress lovers. By using WordPress condition tag I can achieve this, but then I have to burn different feeds.

Custom design Templates:

All newbie use Feedburner Email subscription service from day1. Though many of them are not good with coding and designing. How about if feed burner will start offering a custom template for the Email subscription and that will enhance the look and feel of subscription box. More call to action and more Email subscribers for you.

I hope we will see an updated version of Feedburner soon and Feed burner guys will notice this guide. 

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How to Start a Blog That Makes Money Using WordPress (Step by Step)

How to Start a Blog That Makes Money Using WordPress (Step by Step)

First of all, I would like to commend you on your tremendous Googling skills today! You likely landed here because you were searching for something related to how to start a blog.

What you are about to read below, is what I believe to be the most accurate and thorough guide to starting a blog on this planet (there might be something better on Mars, but I haven’t checked lately).

To begin, let me introduce myself: , and I also have a small confession to make.  I have started over 200 blogs or websites in the past and I’ve had some tremendous success, but I’ve also had some depressing failures (trust me, you don’t want to know what a “Google slap” is…or feels like).

Let me clear something up real quick in case your head is spinning from my “200 blogs” comment.  I don’t recommend that you do that!  I created most of these back in 2008 to 2010 where I was conducting some “experiments”. Most of these sites no longer exist…BUT I learned a ton of valuable lessons that I would like to pass on to you today.

Lesson 1, don’t create 200 blogs :).  You are going to be much better off (and probably even make more money) if you focus on just one blog to start.

Way back in 2006, I started my very first blog.  I honestly had NO idea what I was doing.  Luckily I stumbled through the process after hours and hours of research and I finally figured it out!

Since that time, I’ve created several successful blogs (not counting the 200 failures), including this one that you are reading right now.  In this in-depth guide, I’m going to share with you exactly how to start a blog using the WordPress platform.

I’m not only going to share the steps with you, but I’ll also be sharing how to make your blog a success from the very beginning – even if you have zero experience.

In addition, once I’ve shown you exactly (with images and videos below) how to set up your blog, I’m also going to share several examples of blogs that are doing really well.  This will allow you to see some of the strategies they are using (and I’ll point out exactly what you should be looking at) and how you might be able to apply these to your own blog.

So go ahead and grab your favorite beverage, turn off your distractions, and get ready to focus.  What you are about to read is in-depth, educational, and I hope will give you exactly what you need to start your first blog from scratch.


What is the Purpose of Your Blog?

Before you start on any of the technical steps of how to get a blog up and running, I think it’s worth taking a big picture look at what the purpose of your blog is.

This first step may seem simple, but it’s actually quite critical.

I think of it like the time my wife asked me to pick up pepper from the grocery store.  I came back with the pepper you shake on your food, when in reality she wanted “a pepper”…you know the green or red vegetable.

A simple misunderstanding of what your pepper blog is for, can lead to some awkward moments with your wife future self.

Are you just blogging for fun?  Or do you hope that perhaps someday your blog will make some money?

If you want to make money from your blog, or if you simply want to leave the door open to the idea of your blog making money, then you should consider a few things first.  You need to determine if the blogging platform you are using allows you to make money (some don’t).

You also need to think about if there is any interest in the topic that you want to blog about.  (If you are just blogging for fun, then it really doesn’t matter).

I’m going to cover all of these topics in-depth.

But for now, just determine if the idea of making an income from your blog sounds like a good idea.  If so, move onto the next steps.


Decide What to Blog About: What is Your Blogging Passion?

Ah, finding your passion.  This can be a deep question.  I sometimes get passionate about for Reese’s peanut butter cups, but I then change my mind when I wake up the day after my peanut butter cup binge session with a stomach ache.

You need to pick something that you will care about longer than the next day, week, or even year.  You should shoot for something that you believe you will still be interested in learning about or making a impact on, in even a couple years from now or longer.

Perhaps you are lucky and already know exactly what you want to blog about.  If so, congrats! You can move onto the next step.

However, for many people, it can be tough to know exactly what they want to blog about.  Should you start a food blog, a fashion blog, or cover some other topic?

One thing to realize, is that you know yourself best.  You will know what is the best topic for your blog.  However, it might just take a little bit of digging for you to come to that realization.

I know the purpose of this guide isn’t necessarily to help you find your perfect blogging topic; however, this really is a critical step!  So, I have some very short steps that you can follow to home in on the best topic for you.

If you can find a topic that has some crossover in the 3 areas below, you will have found your perfect topic:

  • What do you love doing?
  • What are you good at?
  • What can you make money doing?

I would suggest writing down 10 topics for each of those questions.  Do you see any crossover of things that you are both interested in AND good at?  If so, this could be the sweet spot for your blog.

Is Anyone Interested in Your Topic?

If you are going to start a blog that actually gets an audience, you should probably determine if anyone is interested in your topic before you pull the trigger and set up a blog (which I will get shortly).

For example, I once started a website on the subject of fleece ferret hammocks (I’m serious, I wouldn’t joke about something like this!).  Turns out after only writing a couple of articles, I ran out of subject matter…and well, there wasn’t a huge audience of people interested in the latest design fads of ferret hammocks.

Don’t make that mistake by spending hours and hours of time on a project, only to determine six months later that no one really cares.

A free tool that I really like to use to see the interest levels in certain subjects is going up or down is Google Trends.  This awesome tool shows you whether more or less people are searching for a certain subject.

For now, I would only look at general topics to use Google trends for.  For example, if you are thinking of starting a blog about running marathons, you might search “marathons”.  I wouldn’t get super specific in Google trends and look at something like, “will my toenails fall off if I run a marathon” (the answer is…maybe…by the way).

That might be a great subject to write about, but probably not the best way to decide if you should blog about running marathons in general.

As you can see, the interest in Marathons has been fairly steady over the years.  Yes, there is some seasonality, but overall, this interest remains in this topic.

The subject about toenails doesn’t seem to get searched for too often, you probably don’t want this to be the entire focus of your new site!

If you see the trend in your topic going down, you don’t necessarily need to panic.  Yes, this is a factor.  However, it doesn’t mean that no one is interested in it any more.

For example, the interest in the topic “Fashion Design” appears to be trending down just slightly over the last few years.  However, I don’t see any sharp drop-off, and I’m sure people will be interested in this subject for many years to come.

Where Google Trends gets really powerful is when you start comparing two topics against each other.  For example, what if you are passionate about (and really good at!) physical fitness AND fashion design?

If you just can’t decide between the 2 topics, maybe it would be helpful to know that more people appear to be searching on the topic of physical fitness when compared to fashion design.  Here’s what Google trends has to share:

So, not only do topics related to physical fitness get searched for significantly more when compared to fashion design, but the trend appears to be going up, while there is slight downward trend for fashion design.

WordPress: an Easy-to-Use Blogging Platform

Now that you’ve determined the purpose and topic of your blog, you can finally get to the steps of actually setting up your blog!

If you do some searching around for blog platforms, you will see that there are dozens of different options, all with their pros and cons.  I personally don’t want to see you spending several hours and having a bunch of headaches searching out and trying a bunch of different blog platforms.

That’s why I’m going to recommend that you use the one that I use for all of my sites, WordPress.

The blog you are reading right now is powered by WordPress.  The best part is that WordPress is free!

However, not only is it free to use, it’s also highly powerful.  There are plenty of beginner blogs using WordPress.  However, there are also tons of really advanced websites using WordPress as well.

Sites like CNN.com and the NewYorkTimes.com are also powered by WordPress as well!  In other words, no matter how small you start or how big your blog becomes, using WordPress as your platform is a great way to go.

It’s highly scale-able and does everything you will need.  One of the things that makes WordPress so powerful is that there is an army of independent developers that creates tools (called WordPress Plugins) that you can add to your blog to make it do certain things.

I don’t want to get too far into the weeds with all the different Plugins that are available on WordPress, I will simply say that you can pretty much do anything you’ve even seen done on a website with WordPress.  I highly recommend it.

I will show you exactly how to get started using WordPress in a minute, we first have to take care of a couple of things.

And just as a clarification, you do NOT want to use WordPress.com, so don’t go there and set up a free blog.  For your blog, you will want the “self-hosted” version of WordPress.  I’ll show you exactly how to get that and set it up properly (in a matter of a couple of minutes) below.

Choosing Your Domain Name & Brand

You can think of your domain name as your brand.  For example, the domain name of my blog here is NichePursuits.com.

Other domain names you are likely familiar with are:

  • Amazon.com
  • Google.com
  • Ebay.com

So, do you want your domain name to be your personal name or something that sounds catchy?  This is a decision that you need to make before you can get your blog moving along.

I would recommend going with something that people can remember, is relatively easy to spell, and is a .com.  Now, a .com is not required, but in my opinion it’s always ideal.

In addition, I would try to keep your domain name between 1 and 3 words long.  Anything longer tends to become too long and difficult to remember.

For example, if I was going to start a marathon blog, I might go with something somewhat personal like MarathonSpencer.com.  Or maybe more business sounding like MarathonBoost.com

Or if you are still stuck, you can use some creativity tools like Panabee.com or NameMesh.com to help you come up with unique domain name ideas.

Currently, Bluehost is running a special offer where you can get a domain name for FREE if you sign up for a hosting account.  You need to get a hosting account anyway, so you might as well consider getting your domain name for free from Bluehost.


How to Start a Blog: Setting up Hosting

In order to take your idea from domain name to actual website, you need to have a hosting plan.  Basically, a website “host” is just computer/server space that you can rent on a monthly basis from an online company.

You need to have your website computer files stored on a server that makes it easy for others to access online.  And honestly, that’s about all you need to know to get your first website up and running.

Bottom line, you need to set up a hosting plan in order to have your WordPress site up and running.

Luckily, this is SUPER easy to do and only costs a few dollars a month.  You don’t need any technical skills, because I’ll show you exactly what you need to do…step by step.

Pick a Hosting Plan

I recommend that you go with Bluehost.  I’ve been using Bluehost ever since I built my first website back in 2006.  I’ve been happy with them every step along the way.

You can sign up for Bluehost and get a Free Domain Name right here

 

Why Bluehost?

Well, first of all they are really cheap.  For just a few dollars a month you can be up and running with a fully active and professional website.

Second, they are reliable.  This is a company that has been around for years and they host millions of websites.  Your website is not going to disappear overnight because the company goes away.  Bluehost is not going anywhere.

Third, their customer support is outstanding.  You can do a live chat, email, or call a customer support rep on the phone to get your questions answered quickly (if you need to).

Finally, you can host multiple domains on one hosting account!  So, let’s say I start MarathonBoost.com, but then I decide I also want to start a second website called SpencersCrazyWebsite.com.  Well, with Bluehost I can.  You don’t have to buy a second hosting account.  For the exact same monthly price, I can host dozens of websites.

If you decide to sign up for a Bluehost account today, here are the exact steps that you will follow:

Step 1: Go to Bluehost, then click the “Get Started Now” button

bluehost main page

2. Select Your Plan

bluehost prices

Any of the plans will do; however, if you are just getting started then the Basic is all you need.  You get a free domain name, no matter what plan you choose.  And you can always upgrade your plan later if you choose the Basic plan.

3. Input a New Domain or Input Existing Domain

If you don’t have a domain name yet, you get one free on Bluehost!  So, simply input the domain name that you want where it says “new domain”.  If you already own a domain name, then input the domain you would like on your bluehost account where it says, “I have a domain name”.

Since I purchased MarathonBoost.com on Namecheap, I input the domain where it says, “I have a domain name”.

4. Create Your Account, Input basic details.

5. Select Package Information (Important: You Might Want to Change Some of the Default Selections)

If you quickly scroll through the checkout process on Bluehost, you might miss this important section for selection your package information.

As you can see from the screenshot below, if you leave all the default selections, you will agree to pay $201.96 at checkout.  This might be a bit more than you were expecting if you just wanted $3.95 per month.

As a result, I recommend that you uncheck a couple of boxes to reduce the upfront cost.

You don’t need the “Site Backup Pro” or the “SiteLock Security”.  I never use these on my websites, and I’ve been blogging for years.

Finally, you can select a 12 month plan instead of the default 36 month plan.  Now you just have to pay 12 months in advance, instead of 3 years in advance which significantly reduces your up-front cost. You are welcome!

Notice the screenshot below, which shows that you can take your total price at checkout from $201.96, all the way down to $65.40.  That sounds much better to me!

6. Congratulations, Now You Can Login!

Once input your basic information, select your options, and hit the purchase button, you are ready to start using your Bluehost account.  Congrats!

You will get welcome/confirmation emails from Bluehost, letting you know that your purchase was completed and how you can login.

Step 2: Add Your Domain Name To Your Hosting Plan

Now, you can actually buy your domain name directly through Bluehost when you purchase your hosting plan.  This is a pretty ideal way to go.

So, if you go to Bluehost and buy hosting, they will ask for your new domain name through the purchase process.  In fact, you get a FREE domain name when you buy a Bluehost plan, so this saves you some money as well!

If you do that, you don’t need to set up any nameservers for your domain and you can skip this step!

However, if you already have a domain name OR you just prefer to use a 3rd party domain registrar such as GoDaddy.com or NameCheap.com, your website will still work with Bluehost…no problem!

This is the most “technical” step you will need to follow if you did not buy your domain name through Bluehost.

So, let’s take a look at a NameCheap.com example.  (I personally buy most of my domains through NameCheap).

The general idea here is that you need to “point” your domain name to your correct hosting plan.  Once your domain is pointed in the right direction, your hosting plan will be all set to get your website up and running.

The way to “point” your domain to your hosting plan is by changing your nameservers.

If you have a Name Cheap account, here’s how to do it:

Log into your account, click “Domain List”, then click “Manage”.  At that point you simply find where it says “Nameservers”, and select “Custom DNS”.  Now you simply input your nameservers (which in the case of Bluehost is always going to be ns1.bluehost.com and ns2.bluehost.com.

That’s it!

Here’s an image that will show you what that looks like on Namecheap:

If you bought your domain from somewhere outside of Bluehost, you will need to add the domain to your Bluehost account.  You just changed Nameservers by following the steps above.  Now you just need to login to your Bluehost account and make the addition.

Here’s how to add your Domain to Bluehost:

  1. Login to account, click domains and then assign
  2. Enter your domain where it says, “Use a domain that is not already assigned with your account”
  3. Click “verify ownership” (this will happen automatically once you’ve added your nameservers in Namecheap).
  4. Select “Addon Domain”
  5. Then click Submit…that’s it!

Install WordPress on Your Website

Congrats, your new domain is in your Bluehost account, and you can start setting up WordPress!

Luckily, this is a super simple process if you have gone through a web-host (like Bluehost) with a one-click installation option.

Bluehost now has a tool called Bluerock that makes WordPress installation a lot easier.

bluehost wordpress login

Once you click the “Start Building” button, you’re taken to a screen where you can choose your theme for WordPress.

bluerock choose a theme

It’s important to choose a theme that you like, but this won’t make a huge difference to your blog’s income. As long as your blog looks pretty good, that’s good enough. Pick one you like and move on.

bluehost tools

And then you pick what you want to do with your blog. Bluehost even allows for easy installation of WooCommerce if you want to sell your own products.

Next you simply give your site a title (which can be easily changed at any time), and a description for your site. Then you’re pretty much finished!

bluehost site title

Finally, you just need to login to your site and start the process of writing content…woohoo!  You created your username and password in the previous step and WordPress will email you your login URL and other details.

If you ever forget what your login URL is for WordPress, it’s always the same.  Go to YourSite.com/wp-admin.  So, the login URL for MarathonBoost.com is MarathonBoost.com/wp-admin.

I recommend deleting the default posts (“Hello World”) and pages, so that you can start fresh.

Blog Basic Settings and Themes

When you get your WordPress blog installed, there are just a few things that I would recommend doing before you start promoting your site.

First, you need to change a few of the basic settings to make your site look and act the way you want.

I would recommend double checking your site name and Tagline.  You can do that under Settings and then General, as shown in the image below:

The next setting menu you should take a look at is the “Discussion” option.  These settings (as shown below) give you options for moderating comments on your blog.

Now, this is totally up to you, so I won’t tell you which boxes to check or uncheck.  Just know that you can prevent comments, you can allow comments, you can get emailed when there are comments (or not) and so much more.

So, I highly recommend that you look over these settings and make the selections that you think will be most advantageous to you.  And just know that you can change these at any point in the future.

The next setting you should look at is the “Reading” menu.  If you are like 99.9% of people out there, you want Search Engines (like Google) to find your website!  This is SO important (as I’ll discuss  more below) for people to find your website.

So, go to this setting and make sure the box that says, “Discourage search engines from indexing this site” is unchecked! See the image below:

And finally, you should go to the “Permalinks” menu and just double check how the structure is set up there.  The default selection (at least when I installed WordPress on Marathon Boost) is the correct one.

I would encourage you to select the “Post Name” under common settings as shown below:

Finally, if you are seeing a message like the one below that you still have a “Coming Soon” page, be sure to click the link to fully activate your site.

Themes

Now the backend of your website is all set up and ready to go. But what about the front end?

If you go to your live website, I’m sure you noticed that it looks pretty bland.  And that’s okay…you are just getting started with your blog!

However, lucky for you, WordPress makes it very easy to change the design and look of your website.  You can select from hundreds of WordPress “Themes” (i.e. designs).

The opinions of what your website should look like exactly vary greatly, so I am not here to persuade you to design anything in a specific way.  I just want to show you a couple of resources where you can browse for both Free and Premium themes to help you find the website look of your dreams.

Within WordPress, you can simply click on Appearance and then Themes to see some of the default options.  And these are just fine to get started, feel free to check them out.

In addition, you can also see hundreds of other free wordpress themes by clicking on “WordPress.org Themes” as shown in the image below.

Honestly, many of these free themes are all that you will ever need.  Some of them look just as good as the Premium themes (ones you pay for).  So, if you are on a shoe string budget, there really is no need to install anything else right now. You can wait until your blog has grown and you are making a few dollars before you think about redesigning your website again.

If you do a simply Google search, you will find that there are TONS of premium themes out there.  You are more than welcome to spend some time looking around.  Or you can look at what we consider the best wordpress themes right here.

The only premium theme that I will mention here is Thrive Themes.  I mention this option because not only do they have some great looking themes, but they also have some great functionality options for when you are ready to get more advanced.

If you think you are ready to look at some more advanced options right away, you can see what Thrive Themes has to offer right here.


What Should You Write About on Your Blog?

Phew!  If you’ve made it this far, you’ve come a long way.  You now have a live blog on the internet!

However, perhaps you are now staring at a blank page wondering what you should actually write about.  In my example, I know that my overall topic is running and marathons, but is there something specific that you can write about to generate more readers?

I have 3 general guidelines that I’d like to share with you today that will put you head and shoulders above most bloggers out there.  If you follow these 3 ideas for writing on your blog, you will be much better off than if you just write about “whatever I feel like today”.

  1. Focus on keywords – Write about topics that people are searching for on Google.
  2. Follow Your Passion: Write about what you are passionate about.
  3. Replicate Shareable Success: Write about topics that other bloggers have had success with (i.e. shareable content).

And if you can do all 3 of these things in one blog post, then you will have hit a massive homerun!

So, if you are stuck for what you should blog about ask yourself these 3 questions:

  1. What are people searching for on Google that I can write about?
  2. What am I passionate about?
  3. What are some popular blog posts from other bloggers that I could write similar content about?

Now that you have the basics, I am going to walk through an example to show you exactly how this works.  And of course, I will continue my example with the brand new blog that I just set up, MarathonBoost.com.

So, what are people searching for on Google related to Marathons (insert your own blog topic here)?

Perhaps you didn’t know, but Google actually shares quite a bit of information with you if you know where to look for it.

Have you ever noticed that when you start to type something into Google, they will populate several suggestions?  These suggestions are actually popular searches on Google and typically are in order of most search volume (how many people search for that phrase each day/month).

This is really valuable information!  Here’s a couple of examples when I type in “Marathon”.

This tells me that people are actively searching for “marathon training”, “Marathon distance”, etc.  Any of these would be fine topics to write about.  However, you can often do much better in Google if you get more specific (find longer phrases):

As shown above, these would be some great topics to write about.  But Google doesn’t stop there, you can often find more detailed questions or other ideas within the search results as shown below.

“How long does it take to train for a half marathon?”, and all the other questions here, would be an excellent topics to write about.  You can do the exact same thing for your blog topic.

Finally, Google does provide more information below the search results that will help you find more keywords to write about, see below:

All these related searches are topics that you could be writing about, and you KNOW people are searching for these (otherwise Google wouldn’t recommend them).

I cannot emphasize enough the importance and potential success of targeting specific keywords when you write your blog posts.  All you need to do is write about the topic and make sure to include the keyword as part of your title.

So, if my chosen keyword was, “Marathon Training for Beginners”…the title of my article might be, “Marathon Training for Beginners: 17 Strategies to Boost Your Running Performance”

You can also go to the free Google Keyword Planner, where Google provides even more free data on search volume and keyword suggestions. (You will need to set up an account if you decide to try it out).

The final keyword research resource that I will share with you today is Long Tail Pro.  In full-disclosure, I am the original creator and founder of Long Tail Pro (although I’ve since sold that company).

Long Tail Pro is an excellent way to get even more keyword ideas for your new blog.  This tool makes it very easy and fast to search for keywords, find the search volume, and perhaps most importantly know how difficult it will be to rank in google for that keyword.

Without going into too much detail, Long Tail pro will show you a number between 1 and 100 with 100 being the most difficult to show up on Google for (you should avoid these).  If you can find keywords that have a number (Keyword Competitiveness score) under 30, then you are much more likely to show up on Google and have people find your new blog.

For example, if I do a quick search for marathon related subjects in Long Tail Pro, I can quickly see which keywords and topics I should write about first.

Here’s a few phrases in the screenshot below that shoes keywords with low competition (under 30 Avg. KC score) and the search volume.  I would target the keywords with the highest search volume and lowest Avg. KC score).

Follow Your Passion

Another way to decide what to write about is to simply brainstorm what you are passionate about.  For example, right now I’m passionate about trying to qualify for the Boston Marathon, so on my site I would write about how to qualify for Boston.

So, if you can convey your conviction for a topic that you will believe will resonate with your readers, go for it!  After all, you need to have some freedom to just write what you want to write about sometimes, even if you do don’t do all the keyword research.

I’ve done this is the past, and I can think of at least one example where one of my most popular blog posts of all time came from one of these ideas.

Just be authentic, write about what excites you, and you will often find that others agree with you.

Replicate Shareable Success

The final idea for discovering what you should write about next is to find what other bloggers are doing that is successful and try to do similar things.

I don’t mean copy.

What I mean is that if another blogger has written about a unique topic that appears to be getting shared alot on social media, you should look into writing about the same or similar topic, but provide your own unique spin or angle on the subject.

The basic idea here is that if people on social media are excited to share a subject on “Foods that make you faster at running”, then they are likely to share your content as well that is on a similar topic.  You should take notice of this and see if you can do something even better!

Maybe you write an article on “7 Desserts That Actually Make You Run Faster”.  (I just made that topic up, but as a runner, I’m pretty sure I’d click on that title and share it!)

One way to stay on top of what is “going viral” on social media is to follow other bloggers on Facebook, Twitter, Instagram, Pinterest, or wherever the typical bloggers share their content in your particular niche.

You will be able to see how many likes, pins, or shares a particular piece of content is getting, and you should take note of these more popular posts.

Another way to see what is shareable content is to use a tool like BuzzSumo.

In the image above, you can see how many times these articles have been shared and what types of article titles are performing well.  You should consider writing on similar topics!

Then finally, you can click on “View Sharers” to see who has actually shared the content, and then you can contact them and ask them to share your content as well once its written.

How to Promote Your Blog to Get More Readers

Believe it or not, the previous couple steps really are the foundation for initially promoting your blog and getting new readers.  By writing on topics that are keyword rich, you can likely rank in Google and start getting visitors “naturally” through Google.  They will find you!

Then by creating and sharing content that you know other bloggers have had success with is a great way to get the promotion of your blog started.

Here’s 5 Ways that I would recommend promoting your blog to get new readers to start.

  1. Be active on social media. At first, just start with one social media site.  Definitely post your own content (where appropriate), but also be active on other bloggers pages and be as helpful as possible.  When you find the time, you can always branch out to other social media platforms.
  2. Leave blog comments.  Please be smart about this and don’t spam anyone; however, leaving a real genuine comment on someone elses website can be beneficial to both of you!  The blogger gets great feedback from a reader (you), and you get to leave a link to your blog (typically).  This is common practice, and if you are always searching out new blogs in your niche, you can easily find 4 or 5 blogs to comment on each day.  This can put you on the radar of other bloggers as well as allow other readers to find you.  This is an excellent strategy to get your first core readers when your are first starting out with your blog.
  3. Email outreach to other bloggers or podcasters in your niche.  This works especially well if you have first left a blog comment or two on their blog.  You can often find a contact form that you can use to email the blogger and let them know how much you’ve enjoyed reading their blog.  If you sincerely enjoy their blog, that will come across in your email.  You should email them with no other intention than to start building a friendly relationship as a fellow blogger in the space.  Down the road this could lead to things like guest posting opportunities, links/mentions about your blog on their blog, partnerships and many other things.  And if you don’t mind being interviewed and have something to share or are truly an expert in your area, I would strongly recommend reaching out to podcasters in your niche! Podcasters are often looking for great guests, and perhaps you have an interesting perspective to share.  This will often get your name in front of thousands of listeners that might be interested in reading your new blog.
  4. Be active in forums or other question and answer sites.  Every niche has a forum associated with it where people discuss and ask questions.  Just go to google and type in your niche + forum, and I’m sure you will find lots of great options.  For example, if I do a search for “marathon forums”, I can easily find a dozen running forums that I could join and start participating in.  (Ideally, you would just join 1 or 2 of the most active forums).  Again, you want to be as helpful as possible, and don’t be spammy.  However, many times these forums allow you to mention your site in your signature, and this can be a great way to help new readers find you.
  5. Build an email list.  Overtime, you will get more and more people coming to your blog.  Ideally, you can get these readers on your email list so that you can stay in touch with them as you create new content.  How does this help you promote your blog?  Well, for one it keeps your existing readers a way of knowing what you are up to.  Keeping current readers sticking around is very important.  However, as your email list grows, you will likely get other bloggers to join YOUR email list.  Then as you simply email your list, these bloggers may take note and decide to mention you on their blog or reach out to you for other promotional opportunities.

How to Make Money With Your Blog

Okay, now comes the golden question: “How do you actually make money with a blog?”. The answer is that there are TONS of ways that you can make money from your new creation.

I will give you just a few ideas here, and then share some examples of real live blogs that are making good money below (so you can see exactly how they are doing it).

Advertising Revenue

This is a typical way to start making money with your blog.  Believe it or not, it’s quite simple for even a new blog to be approved to ad networks.

I would recommend that you try to get your start with Google Adsense or Media.net.  Both of these are pay-per-click networks that, as you guessed it, pay you each time someone clicks on your ad.  This is passive revenue at it’s finest!  You don’t have to sell anything or do any customer service, just get paid if someone clicks an advertisment.

(Obviously don’t make the crucial mistake of clicking your own ads – Google is smart 🙂 ).

Here’s an example of a website using Google Adsense on their website:

Affiliate Sales

In order to make money with your blog, you can also become an “affiliate”.  You can find affiliate networks or contact individual brands and become an affiliate of theirs.

Essentially, if you refer someone from your blog to let’s say Zappos.com and that person buys a pair of shoes, you would get an affiliate commission.  This might be 5% of the price of the shoes.  So, perhaps you make $5 or $10 when someone buys a pair of shoes.

A very easy way to get started as an affiliate is through the Amazon Associates program.  Because Amazon has millions of products for sale, you can refer people to Amazon for just about any niche you are in.

So, let’s say that I refer someone from my running blog to Amazon to buy a fuel belt. I’ll make a sales commission if they buy within 24 hours!  However, one of the great parts of the Amazon associates program is that if this person buys ANYTHING on Amazon (even if they don’t buy the fuel belt) within 24 hours, I will get credited with that sale and earn a commission.

This is exactly what I’ve done with one of my websites which generated $2,985 in earnings for me during just one month.  Here’s a screenshot from my Amazon Associates account:

Sell Your Own Products

The final way that I will mention that you can make money from your own blog is through creating and selling your own products.  I believe that this should be what ever website shoots for down the road.  So, while you might get started making money with ads or affiliate sales, selling your own products can take your business to a whole new level.

But what can you sell?  This really depends on your blog.  However, there are typically a few good options.

Books

You could sell your own ebooks on your website, or you could sell Kindle eBooks through Amazon.  No matter what niche you are in, people are always looking for good information.  If you can be the expert and provider of that information, they you have a product to sell.

Sure, you could try to traditional publish a book, but I wouldn’t look at that as an option until you’ve proven that you have an audience, and even then selling an downloadable eBook or going through the Kindle platform could be more beneficial to you.

Other Digital Products or Training

If you really can establish yourself as an expert, people will pay for your advice and training.  A common route for bloggers is to create some sort of video training course that readers can buy.  This can be a highly profitable venture since your costs are so low (no physical goods).

You could also start some sort of membership site that people pay monthly to be a part of.

Finally, you could also create a software product that people in your niche would be interested in purchasing.  This is what I did with Long Tail Pro.  I am a blogger that talks about keyword research from time to time, and so when I created Long Tail Pro, lots of people were willing to buy from me.

Physical Products

Once you have a platform and readers, the possibilities are really endless, and this includes create your own physical product.

For example, if we go back to my MarathonBoost.com example and I know I have lots of readers that run marathons, I could create and sell my own running belt.  If I have a great idea that I think runner’s will benefit from, then the possibility is definitely there.

Now launching and manufacturing a physical product can be a time consuming and expensive process.  So, this is not likely going to be the first way that you decide to monetize your blog.  However, just keep in mind that it is feasible that someday as you grow your audience you could start launching your own physical goods.

Examples of Successful Blogs

Now that you know how to start and promote your own blog, it’s time for some inspiration.  One of the best ways that I’ve found to stay focused and even give me new ideas, is to look at what other bloggers are doing.

Below I am going to share of few examples of successful blogs in a few different markets.  This will allow you to see how they are making money, how much traffic they are getting, and what they’ve done to achieve the success that they have.

Fashion Blogs

Fashionista.com

If you are interested in learning how to start a fashion blog, this section of sites will be of particular interest to you.  Fashionista.com is a fashion blog that covers everything fashion related and receives a significant amount of traffic from Google (as you can see from the image below).

Fashionista ranks for keywords in Google such as “oil pulling” and “how to dress business casual”.

One of the articles that has been shared the most on Fashionista is called, “Iris Apfel Thinks Dressing For Your Age is Stupid“.  (This gives you an idea of the types of articles that might go viral).

TheEveryGirl.com

The Every Girl blog covers fashion, of course, but they also cover lots of other topics like Careers, Culture, Travel, and more.  This is a great example of a blog that may have started with one focus, but then was able to expand as they found success.

This blog gets lots of traffic from Google and ranks for keywords like:

  • what is a capsule wardrobe
  • DIY manicure
  • how to treat dry scalp
  • and much more

This blog focuses a lot on images and Pinterest.  So, Pinterest is also a significant traffic source for this blog.

One of their most “viral” blog posts is: An Intereior Stylist’s Glam Midwest Remodel.  This blog post has images that have been “pinned” over 100,000 times on Pinterest!

Food Blogs

I would also like to give you some examples of food blogs that are doing well.  If you are interested in how to start a food blog, these bloggers could give you some inspiration and show you what a successful finished product might look like.

PinchofYum.com

Pinch of Yum is a food blog, that also happens to share their income each month, so we can get a lot of insight into what is working well in their business.

As you can see, they write about food, recipes, and take TONS of pictures.  These high quality pictures drive a lot of traffic from Pinterest, which is the second largest source of their traffic.

The top source of traffic to the blog is through Google (both organic search and images).  As you can see from the screenshot below, they get a ton of traffic from Google and rank for keywords like:

  • chocolate chip cookies
  • pasta salad
  • cauliflower rice stir fry
  • and much more

Now as a business person, what I love about Pinch of Yum is that they share their monthly income!  For example, a few months ago, they showed that they made over $52,000 through AdThrive (Ad network) and over $20,000 from Sponsored content…all in one month!

So, is there money to be made in starting a food blog?  Yes, Pinch of Yum has clearly proven that.  Just remember that success doesn’t come overnight, these bloggers have put in a lot of time and effort.

JessicaGavin.com

Another food blog that is enjoying success is JessicaGavin.com. Jessica is a certified culinary scientist, and well, enjoys writing about food and diet!

Jessica also shares her monthly blog and income report, which shows that she is making over $5,000 a month in revenue!  Although its not as much as Pinch of Yum, it’s still an excellent income source.

As you can see from the image below, JessicaGavin.com ranks in Google for keywords like:

  • Salmon Poke Recipe
  • Mexican pulled pork
  • crock pot chicken noodle soup
  • and much more

The top traffic source for this site is Google and the second leading source is Pinterest.  The most viral post (shared the most on social media) is: Spiralized Vegetable Salad with Roasted Chick Peas.  The main reason for its popularity is through images shared on Pinterest.

Travel Blogs

NomadicMatt.com

If you want to learn how to start a travel blog, then Nomadic Matt is a good example to follow.  On his blog, he of course covers his own travel adventures, but he also share tips on how to save on travel, how to eat while traveling, and much more.

According to SEMrush, this blog gets a significant amount of traffic from Google.  NomadicMatt.com ranks for keywords such as:

  • best thai food
  • how to plan a trip
  • packing list
  • and so much more

Matt makes money in a number of different ways from his blog, but one of his most prominent ways is through selling his own books and courses.  He sells a number of travel guides on this page.

HeyNadine.com

Another travel blogger that has an interesting approach is HeyNadine.com.  Nadine covers similar topics to Nomadic Matt; however, a large part of her strategy is YouTube and social media channels.

So, as you can see below, she does not get a huge amount of traffic directly from Google.  But she does have a really large YouTube, Instagram, and other channels.  So, while she does rank for some keywords, getting traffic from Google is not her major source.

Nadine likely derives a decent amount of revenue from ads on her YouTube channel. 

Overall, I hope that some of these successful blogs have provided you with both some inspiration and education!  There are other bloggers out there making a living from what they are doing.  So, whether you are just blogging for fun and starting a blog to create some side income, the possibilities are definitely there.


Next Steps

Now that you know how to start a blog, the next step is to take action.  And of course, this goes well beyond just setting up web hosting and installing wordpress.

If you were to read other articles on “how to start a blog” they would stop after showing you how to get your website all set up.  However, that is just the beginning.  So, after you have purchased your domain name, set up your Bluehost Account, and installed WordPress; here a few next steps to consider.

Content Schedule and Length

I would recommend that you sit down and decide how frequently you are going to post content to your blog.  The argument could be made for writing lots of content, but other arguments can be made for simply writing less frequently.  Both can work.

If you are hoping to generate lots of free traffic from Google, I would strongly recommend that you make your articles longer (over 2,000 words…at least!).  

So, if you are writing these longer articles that can sometimes be 3,000 or 4,000 words or more, then you likely don’t have time to write an article each day.  In fact, perhaps one article a month is all that you can fit into your schedule…and that’s just fine!

On the other hand, if you want to just create more of a personal blog or don’t want to get free traffic from Google, then writing shorter articles is fine and perhaps you can post more often.

The key idea here is to determine a schedule that works for you, set a goal to stick to that schedule, and then follow through.

Build Your Tribe

If you can connect with your first 1,000 “followers” as soon as possible, you will have started your “tribe”.  Having this core group of readers that believe in what you are doing is perhaps more important that you realize.

Of course, your first readers might be your close friends or family.  However, to reach 1,000 followers you will need to start branching out through social media, forums, or some of the other methods already discussed above.

If you can connect with a core group of readers on a deeper level by being as genuine as possible, then people will be willing to keep reading, share your content, and eventually buy from you.

Connect With Others

At the same time that you are working on building your tribe, you should be out connecting with other bloggers and influencers in your space.  Did you read a good article from a fellow blogger?  Reach out to them via email and let them know that their content resonated with you.

Again, you should be seeking to build relationships and even friendships…not for anything in return.

The reality is that when you start connecting with people on a friendly basis, they are more likely to take notice of you which can lead to great things in the future.  Will everyone you reach out to become your friend or eventually share your content?  Of course not.

But either way, by being friendly to other bloggers in the space, even if you get nothing in return, you will have made the internet a little bit better of a place.

Overall, I think this principle of genuinely appreciating what others are doing out there and having a positive attitude in general towards others bloggers and readers, will often repay it’s dividends in unexpected ways.

Have Additional Questions or Thoughts?

 

I hope you have enjoyed this epic guide to starting your first blog!  I believe that I have covered everything that you need in order to get started and even begin the process of creating content.

However, if you feel like I have missed something or just have a question that you would like to run by me, please drop a comment in the section below.

By Spencer Haws

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What’s the Best Email Marketing WordPress Plugin? 15 Tools to Choose From

What’s the Best Email Marketing WordPress Plugin? 15 Tools to Choose From

In this post, you will know which among the plugins below is the best email marketing WordPress plugin that’s right for your website.

Because here’s the thing:

Email marketing is one of the best ways to build an audience and reach out to them directly for increased engagement and sales.

And if you’re running your website using WordPress, then there’s no excuse for you not to build an email list.

Using an email marketing WordPress plugin, you can simply click and install the plugin for you to use without any coding experience.

If you’ve been keen on using email to grow your WordPress site but don’t know which plugin to use, below are some of the best ones you should consider using.

1. Icegram Email Subscribers & Newsletters

icegram best email marketing wordpress plugin

Icegram understands the risks that attracting organic traffic to your WordPress site carries. You have to deal with bounce rates and abandoned carts that keep your website from hitting its goals.

Using Icegram, you can generate more signups to your email list than just using the annoying signup form on the sidebar or footer.

There are 12 different types of forms to choose from – popup, floating bar, full-screen overlay, and more. You can use the different types together on the same page to increase your email subscribers. But beware: use only the best combination of subscription forms on your page to collect more signups successfully.

Arguably the best feature of Icegram is its selection of 120+ ready-to-use campaigns such as lead magnets, special offers, yes/no CTA, and more. Choose one that fits your needs, so you don’t have to start from scratch.

Icegram has a free version with basic features like popups, action bars, basic retargeting rules, and others. For the paid plan starting at $97/year for one site, you also get exit-intent and user behavior targeting, top 5 message/campaign stats, and more.

Try out Icegram Here!

2. MailPoet 3

mailpoet

One of the most popular email marketing plugins for WordPress, MailPoet lets you store information about your email subscribers and send emails to them straight from your dashboard.

The plugin lets you create a simple subscription form you can embed on your pages where people can sign up to your list. From here, you can set up MailPoet to send out welcome emails to new subscribers to give them a warm welcome as part of your subscribers. Take this opportunity to engage them and leave a lasting impression so they’ll keep coming back for more of your emails.

You can also automatically dispatch your latest post to your list, so you don’t have to create an email to send out to them manually. Or, if you run weekly announcements to your audience, you can create newsletters using MailPoet’s email templates. This way, you can focus on your message and not worry about the design.

MailPoet’s free version lets you store 1,000 subscribers and send unlimited emails to them using its beautiful templates. However, once you exceed a thousand subscribers, you will have to pay up starting at 13€/mo between 1,001-1,250 subscribers to beef up your email marketing strategy.

Try out MailPoet Here!

3. Mailster

mailster

If you run an e-commerce site using WordPress, any WordPress plugins for newsletter campaigns won’t do. It needs to give you the ability to send trigger-based emails based on user activity, so you can automate the process of generating conversions and sales.

Mailster fits the bill as the email marketing tool for your WordPress online store.

You can set up the plugin to automatically send emails to customers if they make a purchase, send feedback about your product, or on their birthdays.

Upon sending the emails, you can track the process of your campaigns based on how recipients respond to them. You will see from the campaign insights how many of them opened the email, clicked on its link, unsubscribed after receiving it, and more.

Finally, to achieve the best results for your email, you need to design the emails that you send to grab people’s attention.

Thankfully, Mailster has over 80 stunning templates for you to choose from. Pick from the selection and tweak it to match your brand.

To use Mailster, you must pay a one-time fee of $59, which includes future updates and six months of support from EverPress, its developer.

Try out Mailster Here!

4. The Newsletter Plugin

the newsletter plugin

The Newsletter Plugin is another one of those all-in-one email marketing plugins for WordPress. Whether you’re a blogger or an agency managing the WordPress sites of clients, this plugin can get the job done for you.

The free version of the plugin is as powerful as they come. You can create emails using its visual composer to achieve the look and feel that you want from your newsletters. Then you can send as many emails as you want whenever. Once you dispatch the emails, you can gather data and statistics to see how many of their recipients opened your email and clicked on its link.

To unleash the full potential of the plugin, you need to unlock its premium features available in its paid plans starting at $92/year for the Blogger Plan ($174/year for Agency).

You can create simple opt-in forms to generate more subscribers to your list. Then you can send marketing automation drip email marketing campaigns to your subscribers. This is perfect if you’re launching an email course and want to bring them down your sales funnel.

Try out The Newsletter Plugin Here!

5. ALO EasyMail Newsletter

ALO EasyMail Newsletter_2

A lot of the features the plugins featured in this post distract you from the fact that email should not be complicated. The goal is to send your message to subscribers the easiest way possible.

As the name of the plugin suggests, ALO EasyMail Newsletter does exactly that. As a free plugin, you can write your newsletters in HTML or text format before sending them out to the chosen people on your list.

You can also collect and manage people who join your list using its built-in registration form widget to be placed on any page on your website.

The plugin also has a bounce management feature. It lets you monitor how many emails that you sent failed to go through because of incorrect email addresses. This way, you can delete these emails and keep your list clean.

Try out ALO EasyMail Newsletter Here!

6. SendPress Newsletters

sendpress newsletters

It’s difficult to stand out from your competitors nowadays with email marketing because they’re doing the same things you’re doing, if not more proficient.

In this case, the plugin you’re using to implement your email marketing strategy can be a difference-maker. SendPress is one such plugin that strives to give you a better shot at making an impression with your subscribers.

It has everything you can ask for a free version of a subscription WordPress plugin – send emails using its beautiful templates to choose from. You can then track the emails you sent to see if they’re performing as expected. If not, use the data here to improve your next batch of newsletters.

The unique thing about SendPress is its emphasis on security and deliverability, which is available only on its premium version starting at $39/year. Spam Assassin grades the email you’ll be using so you can see the likelihood of your email to go straight to the spam folder. The Pro Autocron and WP Email Delivery ensure that your subscribers receive your emails fast and in a secure manner. It’s a plugin that makes email with WordPress much easier and convenient.

Try out SendPress Newsletters Here!

7. Remarkety

remarkety

Remarkety is an email marketing platform for e-commerce websites looking to maximize their sales and conversions.

The tool helps online store owners develop automated email, SMS, and social campaigns using website user behavior. For example, you can send a discount coupon to someone who was checking out a product on your site or recommend products similar to the one he or she just purchased.

Using its plugin, you can manage Remarkety straight from your WordPress site. To make it work, however, you heed to have WooCommerce installed as well.

From here, you can set up other email triggers like abandoned cart recovery to recoup potential sales loss. You can also segment your audience and send each of them emails using pre-made templates for your choosing.

Try out Remarkety Here!

8. MailChimp for WordPress

mailchimp for wordpress_2

It’s impossible to talk about email marketing and not mention MailChimp in the discussion. It’s of the best and most popular email marketing platforms in the market for good reasons.

One of them is you can build an email and create email newsletters to send out for free. You can also create landing pages and different email campaigns for e-commerce websites

The slight issue back then is you had to access MailChimp outside of WordPress. However, thanks to this plugin, you can consolidate the information on your website and MailChimp account in one place!

Therefore, instead of building subscription forms from MailChimp, you can do it from WordPress by adding the MailChimp block on the content body. Subscribers will go straight to your MailChimp list so you can send your email campaigns from there.

You can also integrate the plugin with others like Ninja Forms, Contact Form 7, BuddyPress, MemberPress, and more. This way, you can collect user information even if they don’t fill out your sign-up forms.

MailChimp for WordPress is a premium plugin starting at $59/year for a single site.

Try out MailChimp WordPress Plugin Here!

9. SendInBlue

sendinblue

Sendinblue is another popular email marketing platform known for its generous pricing and top-notch deliverability rates.

For the free version of the software, you only have to worry about sending 300 emails a day to your subscribers. You need to pay up starting at $25/month to send more daily email marketing campaigns and unlock more features. Other than that, you can collect as many people as you can to your list.

Using its plugin, you can create Sendinblue forms and design beautiful newsletters straight from WordPress. When sending out your emails, the platform uses its state-of-the-art SMTP (instead of WordPress’ send mean function) to ensure that your emails get sent without problems.

To get more subscribers, you can integrate the plugin with Ninja Forms and MailOptin and use their beautiful forms instead. You can also use Sendinblue to send MailPoet newsletters for better deliverability.

Try out Sendinblue Plugin Here!

10. Hubspot

hubspot wordpress plugin

When it comes to anything marketing-related, Hubspot has you covered. Using its powerful platform, you can engage visitors via live chat and sign-up forms, manage your clients and customers, and send emails to them

And with a plugin for WordPress, you can expect to improve your productivity on top of making even more conversions. You no longer have to log in to your Hubspot account to create forms and send out newsletters because you can access all of these from your dashboard.

Regarding forms, you can integrate with our form builder plugins available to help you collect more subscribers along the way.

Once you have subscribers coming in droves, you can segment them into lists and check their website activity. Doing so allows you to profile them much better so you can send them emails that they want to read.

When it comes to sending emails, you can choose from 20+ editable templates for your newsletters. You can even set up emails that will be sent automatically to people who filled out a form or talked to you via live chat.

Try out Hubspot Plugin Here!

11. OptinMonster

optinmonster

As one of the best email list building plugins, OptinMonster needs no introduction. If you want to effectively grow your subscribers, then this tool will help you create forms optimized to increase your conversions.

It was exclusively a WordPress plugin back in the day but has expanded to accommodate people using other website platforms.

OptinMonster was one of the first tools to introduce exit intent forms that pop up on the screen when the mouse cursor leaves the window. Its powerful behavior automation feature helps site owners show the right form at the right time to the right people, thus increasing the sign-up success rate.

To be clear, as a list building plugin, you will need a newsletter tool to send out the emails.

OptinMonster is available starting at $14/month (billed annually) for one site with 3.5k page views.

Try out OptinMonster Here!

12. Sumo List Builder

sumo wordpress

Sumo, along with OptinMonster, is one of those marketing plugins dedicated to helping site owners build an email list successfully.

Sumo popularized the Welcome Mat, which is a type of pop-up form that scrolls down the page and covers the entire screen with your offer. It’s been adopted by other marketing plugins to help people increase their subscriber count.

There are other types of forms you can choose from and customize to match your site’s brand. You can even use multiple forms on a single page to increase the chances of people signing up.

Aside from its email list builder feature, you can send them welcome emails or build campaigns to be sent to them over time. You can also set up social media sharing buttons on your posts to get more shares from them on Facebook, Twitter, and others.

Suno has a free plan with unlimited contacts nad 10,000 monthly emails. The paid plan ($49/month) offers 50,000 monthly emails and advanced email integrations, to name a few.

Try out Sumo Here!

13. WP Subscribe Pro

wp subscribe pro

A more affordable alternative to OptinMonster is WP Subscribe Pro. Granted, you can download the plugin for free but you will be hamstrung by its limited features.

With the premium account starting at $29/year for one site, however, you can create animated forms to guarantee that visitors won’t miss them. Designing the forms is also a breeze as you can choose from different colors and show the right text in the right place.

You can also integrate the plugin with tools like Aweber, GetResponse, and others, so all subscribers go straight to the lists or segments on these platforms.

The cool thing about WP Subscribe Pro is you can use the pop-ups for other purposes. Instead of putting a form in the pop-up, you can show related posts to the current page to decrease your bounce rate and keep visitors engaged.

Try out WP Subscribe Pro Here!

14. Ninja Kick

ninja kick

Unlike the other email marketing plugins in this post, Ninja Kick is more of a contact form plugin with MailChimp integration.

While some people might want the more eye-catching approach that most of the aforementioned plugins offer, the beauty of Ninja Kick is its non-intrusiveness.

You won’t scare away visitors with ill-timed pop-ups and forms that appear without warning.

Ninja Kick has the option to hide the form on the page. The only way for people to see it is to click on the floating button so they can fill out their details.

The forms are available in three themes for your choosing. There’s also a social bar if you want to get more shares from your posts.

The plugin is available for a one-time payment of $19 that includes six months of support.

Try out Ninja Kick Here!

15. OnePress Opt-In Panda

opt in panda best email marketing wordpress plugin

Rounding out the list is Opt-in Panda. Building off from what Ninja Kick started, the last thing you want for your new visitors to do is leave your site faster than they came in because of your pop-up forms.

With Opt-In Panda, you can get people’s emails from within the body of a post.

But what makes this WordPress email plugin different than the rest is you can lock certain parts of your content. And the only way they can unlock it is if they sign up to your form.

For example, if you want people to get their hands on your free ebook, they have to enter their email address to reveal the link to the ebook.

Using the plugin, you can create gated content on your site to get more people to join your email list. You can also integrate it with other email marketing platforms like Aweber, MailPoet, and others.

Opt-In Panda costs $26 for one site.

Try out Opt-In Panda Here!

Conclusion

Now that we’ve blazed through the different WordPress email plugins for you to use, it’s time to pick out which one is the best for you.

If you want to manage your email marketing inside WordPress, you can’t go wrong with MailPoet and SendPress. They have all the features you need to run a successful marketing campaign using emails.

If you are using an email platform already, then you’re better off using its native plugin instead like Sendinblue or Hubspot. This way, you can manage your contacts under your dashboard.

But if your focus now is to grow your email list, then you should use Icegram, OptinMonster, and Sumo instead.

The suggestions above are to simply give you an idea of which tools to test. In the end, it’s up to you to choose the right WordPress email for you from the marketing plugins above.

By Christopher Jan Benitez

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