7 Tips for Writing Facebook Ads that Convert (w/ Examples)

7 Tips for Writing Facebook Ads that Convert (w/ Examples)

Like many types of advertising, a Facebook ad is only as good as its copywriter.

You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too.

Learning to write better Facebook ads requires you to learn both classic copywriting skills and a few new-age tips. We put together the seven that have the greatest chance of improving your ad writing skills in the shortest amount of time. We also threw in some examples of big brands using our suggestions in their own Facebook ads.

Let’s forget about targeting, split-testing, and ad platform features for a day and focus solely on writing great Facebook ad copy.

1. Spark some curiosity

Giving users a reason to click on your ad will make them more likely to click on your ad. Seems obvious enough.

The goal here is to create enough intrigue that the user feels like the story of your ad is incomplete. By clicking on your ad, they get to discover the ending.

However, there’s an importance balance to keep in mind.

If you go too far into blatant persuasion, you’ll enter the realm of click bait. This will make your ad come off as illegitimate and untrustworthy to most users. If Facebook notices, you could even face penalization.

Congratulations, you caught someone’s attention but unfortunately it was Facebook’s compliance team.  

Here’s how to do it the right way.

Example:

Notice the last bit of copy in the above Lulu Lemon ad: “gift ideas packed with possibilities”  

A line like that automatically makes the brain ask itself: “What gifts?” “What possibilities?”

It creates intrigue, and that’s one of the most powerful ways to get a user to your landing page.

Try to utilize the same approach by putting the “ending” of your message on your landing page. Just remember to lose the “You won’t believe what happens next!”.  

2. Use simple language

Eight seconds. That’s the average Facebook user’s attention span according to a recent study.

It’s time to avoid the thesaurus and forget your impressive vocabulary, you need to keep things simple.

The best approach is to write short sentences that clearly communicate your message. Every word should have a purpose.

When possible, you can also use numbers to communicate information efficiently.

Many users will not read every word in your copy. They’ll just skim through and process what they deem important. Numbers are almost guaranteed to be one of those things as they’re so easy for us to mentally consume.

Instead of saying “This product works twice as quick as its previous version.” you should say “This products works 100% quicker than its previous version.”  Your message of increased product speed will be understood sooner with the latter approach, and time is of the essence in digital avertising.

Example:

Although the copy is a little long. The above IKEA ad utilizes simple language and numbers to delivers its message.

The Question > Quick Answer > Stats > Call to Action structure has a natural flow when you read it, and each component makes sure not to overstay its welcome.   

3. Communicate urgency

Procrastination can plague us all. To loosen its grasp, we sometimes need a little extra motivation.

You want your ad to coax your audience into acting now rather than later. That’s accomplished through copy that conveys the need for urgency.

You want to hit the user with just the right amount of FOMO so that they feel the need to enter your sales funnel immediately.

Here’s a few ways you can do that:

  • Use words that create a tightened sense of time like “now”, “soon “, and “today”
  • Use a call to action with a limited life span like “sign up before time runs out”
  • Use lines that elicit a fear of missing out like “it’s your last chance” and “don’t miss out”

Example:

This ad from Sephora goes all in on the FOMO approach, even using the term directly in the copy. It’s short, to the point, and succeeds at creating a sense of urgency by directly telling the user not to miss out on brand new products.

Emojis

4. Ensure your ad is cohesive

Many Facebook ads fail because there’s a disconnection between the copy and ad image. This can confuse the user and mae them wonder what exactly is being advertised. That’s a conversion killer.

Fortunately, although a frequent and costly mistake, it’s one that’s easy to avoid.  

Here’s a simple exercise you can do to ensure your ad image and copy are always a match made in heaven:

Read over your copy and then write down the first five images that come to your mind when doing so. If possible, ask a friend to now do the same. If your image does not contain any components that immediately came to you and/or your friend’s mind, it’s likely that your ad lacks cohesion.

Example:

The copy in this La-Z-Boy ad makes you envision a festive, warm, and inviting living room with a comfy couch as its centerpiece. The image delivers exactly that. It then ups the ante by adding a dog and blanket. It’s the epitome of cozy.

It works because the two components perfectly connect. The messages being conveyed in each are synonymous with each other, avoiding any confusion about the ad’s trying to say.

5. Focus on the user

It’s understandable to think that users want to know why a product is great. If they’re aware of its cutting-edge technology or low price-point, then how can they not click buy, right?

Not exactly.

Promoting the features of a product or service simply doesn’t catch eyes. That’s because you’re not including the user in your message. They’re not a character in your story and that’s just not very exciting.

Instead, let them know what’s in it for them.

Focus on communicating the true value of what it is you’re promoting and the positive impact it can have on the user’s life.

Use “You”, “Your”, and “You’re” in your copy so that they see themselves as the main character of your story.

Example:

This ad from Fender Guitars does a great job of keeping the focus on the user.

It clearly communicates how they would benefit by whats being advertised, while lines like “find your perfect bass” and “fit your style and need” ensure the user feels accommodated.

The simplest way to remember this is benefits > features.

6. Use Emojis

Emojis are great at accomplishing two things that are important in any Facebook ad:

  • Drawing attention to your ad copy
  • Saving you space by communicating something quickly through an image

They can also personalize your ad, making the user feel like they’re receiving a message from a friend rather than an advertiser.

The only time we don’t recommend using them is if your ad deals with serious subject matter. It’s probably best to leave them out of your copy if you’re advertising a funeral service…

Example:

This Dunkin’ Donuts ad effectively uses emojis to communicate important elements of its message. The present emoji hits on the gift-giving angle while the coffee emoji reinforces the product that’s being advertised.

Try using emojis in a similar fashion in your next ad.

7. Use a single call-to-action.

You’re likely already aware that a strong CTA (call-to-action) is arguably the most important component of any ad. However, it is possible to over think this crucial element to the point where the user is confused about what you want from them.    

To avoid this mistake, determine a singular CTA and stick to it.

If the goal of of your ad is to get someone to sign up, ensure you use language that reinforces that request.

A good place to start is determining which Facebook button you will use at the bottom of your ad. You can then use that to guide your call-to-action in the actual copy.

Example:

It’s clear that the purpose of this Microsoft Store ad is to get users to register to their virtual winter camps. The word “register” is even used twice, both at the end of the body copy and in the call-to-action area at the bottom.

The “Learn More” button works well enough, but this ad could have potentially been approved by using the “Sign up” button. This would have fit better with the register-based CTA in the rest of the ad.

Try any or all of these strategies when writing your next Facebook ad to create persuasive, clear, ad copy that increases conversions.

TextBroker vs. iWriter – Which Marketplace is Best for Content Writing?

TextBroker vs. iWriter – Which Marketplace is Best for Content Writing?

Whether you are a content producer, writer, or business owner, it’s important to know which content sites can help you when it comes to content for growing your business. Content is king. This statement was made by a number of successful people over the years and it is still true.

No matter whether you decide to create your content or hire someone else to do it, it is important to know where to find the best content sites where you can locate writers to do the job.

article-writing

Why outsource your article writing service?

Business owners are busy. They often do not have the time to crank out their own content. By outsourcing writing jobs to proficient and dedicated writers, you can get the best content for your site or blog without having to spend the extra time in doing it yourself. The key to outsourcing correctly is to locate writers who have an understanding of your business and can tap into your style and ideas that you want to promote to represent your brand. They should also have a working knowledge of SEO and the topics that you will be addressing on your blog.

Popular Writing Sites

You can find proficient writers in a lot of different places. Some of the most popular content sites are Crowdcontent.com, Constant-content.com, Textbroker.com, and iWriter.com. Sometimes these sites are referred to as “content mills.” This is because they tend to be viewed by both writers and site owners as a site that constantly churns out content in a “factory model” type arrangement. This is okay, as long as what you receive is high-quality content. Some sites are respected more than others for being able to create high-quality content that meets the standards of your target audience as well as Google. Constant-Content.com is not a content site. It is a content market. Writers upload articles for sale that business owners can purchase so it follows a much different business model.

Overdoing SEO and other mistakes are things that you need to watch. As of the January 2017 updates, Google still views high-quality content as the most important factor in creating content for your brand. So you cannot afford to take a chance with low quality content.

Comparing Two Content Sites

Let’s compare two of these content sites, Textbroker and iWriter. We will look at the advantages of both and then recommend which one we think will most benefit business site owners and content producers.

textbroker

Textbroker

Textbroker is a Las Vegas-based content site that is home to thousands of online businesses who are looking for content for their website or blog. With over 20,000 writers at their disposal, they can serve as a middle man that will connect you to thousands of potential writers who are eager to find work. Freelance writers use it as a resource to find work and many of these writers work full time.

If you are lucky, you will find a dedicated writer who will be willing to write for you exclusively or at least to dedicate a large part of their time to your projects. But you will need to pay them well to do this. Freelance writers constant have to guard their time because every minute that they are writing, researching, and planning to write is money that they must be compensated for.

The basic rate you’ll pay as a business or site owner for content from Textbroker is around 2.00+ cents per word. This is for the best writers but keep in mind that this rate is still on the low end when compared to the industry standard. Many authors make at least 5-8 cents per word outside of the Textbroker platform so you may have to pay more to obtain better quality.

If you have several articles, many authors will compromise somewhat on their rate in exchange for more work. This is something you can negotiate individually if you find a writer you like.

In general, Textbroker is the perfect place to put your needed content so that authors will find it and you can even send direct orders so that you can select the writers you like best to create your content.

Remember that Textbroker, like most middlemen, will take a cut of the author’s earnings (35%) for each piece, so the price you pay includes the 35% cut.

If you have any questions, Textbroker has a dedicated staff of customer service representatives who are extremely fast and helpful to both writers and clients.

Textbroker is a solid business that doesn’t seem to be going away anytime soon. It is this writer’s opinion that they are the most solid content site on the web today. This is mainly because they invest a lot in marketing to connect writers and clients and the fact that they pay weekly and without fail to writers, which makes them feel confident to rely on it as a main source of income.

Writers are paid via their Paypal account on file and all earning as calculated by 2am CST on Friday morning and paid out Friday to writers for the articles that were approved prior to that time.

iwriter

iWriter.com

One of the best textbroker alternatives is iWriter.com. This site was created by a former affiliate marketing expert and online business owner. It is not as sophisticated as Textbroker in terms of their technology platform and there are some issues with the software, according to some writers and clients. It is difficult to get the platform to do what you need and articles sometimes disappear when writers try to get them.

As of this writing, however, we noticed that they have updated their platform and software system so perhaps some of these issues will be resolved soon.

In terms iwriter pricing, you’ll find that you get what you pay for with iWriter, as well but you have to vet the writers and clients (if you are a writer) to make sure you are dealing with someone who is a legitimate client. The system is simple to use when it is working properly and pay is usually consistent (they pay on Tuesdays) each week for any work done before that time to the writers’ Paypal account. They also take a cut of the writer’s earnings.

When you use this site for content, you’ll find that the submission process for clients is pretty simple. But you have to wait quite a while for authors to claim some articles. There are also several levels (from Standard to Elite Plus) and different pay rates depending on the level of writer you’re after.

There is a very high rejection rate overall by clients on the iWriter site. Clients do not understand that writers do not have control over the platform. The editor is extremely simple and is composed of only a text box with no links or HTML allowed. Another iwriter review is that it’s hard to know the reputation of the writers since there is only a small space for a profile on the site.

There seems to be less communication between writers and clients thought this option is available. When you check out this site, you may notice that clients seem to be trying to get a very low price on the articles and often try out writers and reject the articles without developing a relationship with the writers. This is one of the worst aspects of this site and many writers leave due to these issues.

All-in-all, while both sites offer you a way to get an article written, it’s best to take your chances with Textbroker if you are debating between these two platforms. Textbroker’s technology is far superior to iWriter’s, they have better tech support, and they are just more professional in their approach to both writers and clients.

The Advantage of Infographics

Another option to having tons of content written is to develop an infographic. These nifty media assets allow you to put much of the information you might put in an article in a smaller space, complements by graphics. If you are interested in checking out this option, see us at infographicdesignteam.com.

Written content is important so shop around if you’re looking for a content site. But if you need an infographic that you can put on multiple channels, see us!

7 Key Takeaways for Writing a Successful Animation Script for Your Business

7 Key Takeaways for Writing a Successful Animation Script for Your Business

If you want to create an engaging animated video, you need well-written animation script for more effective results.

Animated Video is one of the most preferred and updated marketing strategies to capture the attention of your target audience. When you have something significant and something new to tell your audience – for e.g. about your brand or the launch of a new product/service, you must choose an animated video as ultimate enticing tool.

In this era when the video plays a crucial role in reaching to a wide network of clients, every business must use animated videos as a promotional tool.

An animated video has various genres-

  • Explainer Video
  • Educational Video
  • Instructional Video
  • Informative Video
  • Promotional Video

In addition to that, different styles and techniques-

  • Traditional animation
  • 2D Vector-based animation
  • 3D computer animation
  • Motion graphics
  • Stop motion

Although, scripts for each of the genres and techniques have similar formats, yet the tone of narration changes depending on the requirement. Hence, for the scriptwriter, the initial step is to understand the business requirement and then develop a unique and original script. Writing an animation script becomes easy when you find out what your audience wants.

animated-video-script-writing

Let’s take a look at ‘what is script writing?’

A script or screenplay is the arrangement of texts which essentially depicts the video story in written form. Screenwriting for animation is vital because these pieces of writing narrate the dialogues of the characters, their movement, actions and their expression so that a smooth flow of your animation video becomes live.

Here are 7 Key Takeaways for writing a successful animation script for your business. Read along and find out how to write a script.

1. Narrate a story with human interest

A useful script is the one that is written encompassing human interest. As a scriptwriter you must narrate the story from the beginning till the end with an element of emotion in it. People connect to those stories that are close to their heart, what they experience on a daily basis and how they react in certain situations. Hence your animation script writing should weave every bit of human feelings.

2. Follow a specific structure to maintain the flow

An animation script format should have a particular structure for a smooth progression of the video. A proper and systematic arrangement enables you to present the best of the story. Develop an animation script template that has answers to the questions of the 5 Ws (what, where, why, who, when) and 1H (how).

Your explainer video script will be engaging when you craft your story with two basic principles: problem-solution or process overview.

follow-a-specific-structure-to-maintain-the-flow

This structure is mainly based on three parts-: a beginning, a middle and a conclusion:

  • Problem-Solution: Build a story initially by showcasing a problem and then by providing the solution on the same. Write the story by showing how your offered company product/service can make your audience’s life easier. Make the issue clear and identifiable, then bend the story and make a natural transition to the solution.
  • Experts suggest: First focus time on the problem than the solution. Entertain the audience but at the same time show them how excellent is your product or service.
  • Process Overview: While writing a script outline include a service overview or a product how-to. These narratives would guide your audience about your product and service. While writing the process overview, be proactive – predict viewer’s questions and answer them. This way you would be able to create a practical script to grab audience attention.

3. Write your script in an inverted pyramid style

Put the most essential and important message first. In any marketing video, you only have first 30 seconds to impress your audience. Hence take advantage of the situation and write your note in one single sentence. This written format would help the video makers create an engaging video and tell the audience why they should pay attention.

4. Insert fun element

People watch a video mainly for two reasons – to get information and to get entertained. One of the essential script writing tips is to insert a fun element into your explainer videos. Videos are marketing tools; it’s vital to capture people’s attention while selling a product. The secret of attracting viewers attention is to provide them with something that interests them. When you write a script introduce humor, make the story entertaining and refreshing.

Bettina Hein, the co-author of Video Marketing for Dummies, says that when we include both information and humor in a video it becomes the most successful piece.

5. Include ‘Call To Action’

Your animation script will be complete when you include the ‘call to action’ in it. In any marketing video, encouraging your audience to take a specific course of action is a normal practice. A clear and appealing call to action will make your audience react immediately.

Videos represent your brand identity your audience will be motivated only when you can establish your trust and influence your target audience. Hence besides creating videos you should also look into other branding and design elements.

include-call-to-action

6. Keep the script short and crisp

One of the proven script writing techniques is to keep the story concise and crisp. Nowadays, people have a shorter attention span; they want more information in less time. Hence, don’t lengthen your story too much. Write the script depicting only the essential information you want to deliver. Your audience will start leaving if they find the video unnecessarily lengthy and tedious. The perfect length of an explainer video should be till four minutes only.

7. Voice-over plays a significant role

Writing a script involves two essential sections- a) voice-over and b) visuals. Besides drafting for scenes also put equal emphasis on the voice – over part. Voice-over complements the visuals, hence, format it in a direct explanatory method. A creative background voice-over is ideal to explain your product efficiently. There is a universal method of writing the voice over – begin by introducing your core message, break your message into small parts and further explain each point in detail. While concluding, run across the key points again and finally complete it with the compelling call to action.

A well-developed video enables businesses to stand out and become winners in the competitive world. If you want to make a difference with engaging videos, you need expert guidance. Visit Animatedvideo.com and get introduced to a world of best professional animators. With the advanced technology and production skills of the video producers here, witness success in a jiffy.

Final Key Takeaway

Writing a script is like writing a story, it has two main purpose – enabling the video producers understand each step of the video while making the piece and secondly to inform and educate your target customers and existing customers. When you follow the rules and methods of writing a script strategically then you can provide an all-comprehensive recipe to both your targets – the video producer and the audience.