How to Generate Leads From YouTube Live

How to Generate Leads From YouTube Live

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal.

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is.

But people watch billions of hours of YouTube every day.

That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right?

Live video is such an effective marketing method that I believe everyone should be using it.

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads.

The good news is that you can start producing effective Live content in a matter of minutes.

But first, you need to understand just how powerful Live video can be for your business.

Why Use YouTube Live Video?

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.

This means they’re missing out on a huge stream of leads when they neglect live-streaming services.

80% of people would rather watch a video than read a blog post.

You’ll also notice that 70% would prefer to watch your Live video on YouTube.

So why aren’t you using it yet?

Most likely, you’ve found that YouTube Live isn’t quite the plug-and-play system that services like Facebook offer.

Facebook is easy!

Your audience is there, so it definitely doesn’t get any hate from me.

But you haven’t tapped into that 70% demographic yet, so you can see where the room for growth is.

There are a few more steps involved in YouTube broadcasts, and then comes the problem of figuring out how to actually drive leads.

Let’s start by getting you set up, and then I’ll show you how to start increasing your Youtube leads.

How to Use YouTube’s Live Video

To get started, log into your YouTube account and find your Live dashboard.

If you haven’t created a YouTube account yet, this guide will walk you through it.

Once you login, look for the Youtube broadcast button — it looks like a camera with a plus sign.

This will take you to YouTube studio — but you might not have access to the feature if you haven’t verified your account.

Use your phone number to get your verification code through text or an automated call.

Then enter the 6-digit code:

Success!

Once you verify, you’ll see your YouTube Live dashboard.

Don’t be overwhelmed.

There’s a lot of information to digest and optimize, so I want to walk you through the most important steps before we get into the tactics you’ll be using.

There are three ways to go live: mobile, webcam, and encoder. Here’s the difference between the different YouTube broadcast types:

This is a step-by-step guide to setting up your stream and going live.

You’ll start with encoding software, which is the biggest difference between YouTube and other popular streaming services. You need to find a third-party software to go Live.

Encoders compress your video and audio into a format that’s compatible with YouTube’s platform.

The added benefit is that this makes your content available to as wide an audience as possible. Whether your audience is on mobile, desktop, or tablet, they can see you!

YouTube has a recommended list of encoders that will allow you to stream everything from your Wii U to your smartphone.

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Note to go live on mobile, you’ll need at least 100 subscribers — if you have less, then you’ll want to choose webcam.

If your goal is to stream some of your gaming, you’ll need to use an encoder rather than a live screen share on your PC.

The encoder you use depends on what you need, and you have plenty to choose from.

For example, let’s say you want to record an interview-style video from your webcam. Simple enough.

You’ll want to use an encoder like the open-source system calledOBS.

It’s easy, intuitive, and free.

There are more flexible options out there, but this is a good introduction to YouTube Live streaming.

A paid alternative would be something like VidBlasterX. Depending on what version you get, you’ll be able to stream in HD and have access to robust community support.

But let’s install OBS to keep things moving. Download it and go through the typical installation process.

Then click through a few more boxes until you get to one that looks like this:

Make sure you optimize for streaming. If you accidentally click the other option, it’s not the end of the world, but you want to make sure you’re ready to go with as little fuss as possible.

The next window to look for is one that looks like this:

You’ll need to make sure you set your stream type to Streaming Services.

The service you’re using is YouTube, obviously. And you’ll want to make sure you’re on the Primary YouTube ingest server.

Once you’ve settled all that, it’s time to click back to your YouTube channel and acquire your Stream Key from the Live Stream dashboard.

You’ll notice that my Stream Key is protected, and there’s a good reason for that.

You can actually stream on any channel you have the key for, so make sure you keep your key protected.
Now, you’ve set up your encoder, but you’re not quite ready to stream just yet.

You still need to add audio and video sources.

Otherwise, your audience will be watching a blank live stream while you’re fumbling to figure things out.

So, how do you add sources?

That’s easy. At the bottom of your encoder, you’ll see a toolbar that looks like this:

You’ll want to click on the plus icon in the box to add your audio and video sources. The results will look like this:

You’ll also be able to share a variety of items like images, text, or even screen share.

Before you click play, though, you’ll want to make sure your live stream’s information is optimized for your viewers.

Go back to your YouTube Dashboard and scroll down until you see this:

Input the proper title, information description, and set the category appropriately.

You likely won’t need to fiddle with the advanced settings just yet, so leave those be for now.

Now, after all that, you’re ready to get started!

On the right-hand side of the encoder toolbar, you’ll see a small menu:

The first option is to start streaming.

Click it, and then head back to YouTube.

If you’ve done everything right, you’ll see this:

That means you’re live streaming!

Share the link on your Dashboard to watch your audience grow.

How to Gain YouTube Leads with Live Video

You’ve set up YouTube Live, but now you need a strategy and content that will convert viewers into leads.

You still need to create actionable content, or else you’re just wasting your time.

Any content you create relies on the resources you pour into it; video is no different.

Plus,creating videos is an effective way to establish thought leadership, teach users about your product, and boost social proof.

But how do you do that with Live Video?

YouTube Broadcast Option 1: Host a Celebration

Who says business has to be boring? You have plenty of things to celebrate!

Maybe it’s your 10,000th customer, you just hired your 10th employee, or you’ve been in business for ten years.

Whatever the occasion, you can use Live video to spread the celebration to the world.

How does this work?

It’s pretty formulaic, so I’ll share it with you and then show you an example:

  1. Build excitement with announcements and social sharing.
  2. Plan the event. Coordinate what you want to say and share to keep everything engaging.
  3. Build a buzz. Share stories, failures, and successes. Build rapport with your audience.
  4. Broadcast. Go live!
  5. Post the highlights. Share your video in the following days and weeks with your followers.

Take this example from Results Fitness.

They built excitement with posts like this:

They even shared a four-part series of posts with success stories from their gym members over the years.

Then they went live for the pre-party before their official flash mob to build excitement.

The results?

They saw an immediate increase in membership sign-ups following the event. Pretty cool, right?

Just from sharing a big celebration, they were able to grow their bottom line and push into their 17th year with a win.

YouTube Broadcast Option 2: Be Interruptive

If your audience is used to reading your blog posts a Live video will come as an interruption to the pattern you’ve created.

If you’re doing the same thing every time, people get bored.

When they get bored, your competition will find them and steal them from you.

Instead, catch your followers by surprise with a live stream.

You’ll grab their attention like never before. You can also provide little touches, like including the office dog in your video, to keep the momentum going.

A great example of this is when Jason Carr, a news anchor from FOX 2 in Detroit, started live streaming from the back of a Cadillac on his way to a new job.

Only, his audience didn’t know he had a new job yet! As Carr said it, he was on his way to “parts unknown.”

It wasn’t until later that his audience realized that he was walking into a new job to meet his coworkers.

So use Live video to be interruptive and spice it up this week.

YouTube Broadcast Option 3: Engage Viewers

When you go Live, no matter the reason, do your best to interact and respond to comments.

I once watched a Live stream where a trusted professional was explaining a very technical and widely-discussed topic.

But he ignored the comments.

It was so infuriating to watch all the questions and inquiries go unnoticed and unaddressed. It made me want to turn the video off.

What if one of those questions leads to a sale?

Even if you need a moderator to help pose questions, it’s worth it to engage with your audience.

Or you can promise to go back and answer any unanswered questions after the fact.

Your goal is to keep the conversation flowing. Do that, and you’ll find yourself with the opportunity to demonstrate your knowledge, workspace, and engage in future Live events.

YouTube Broadcast Option 4: Get Personal

Your audience wants to connect with you. That means your Live video shouldn’t be stuffy and formal.

Find ways to be open and honest about mistakes, or show them something cool about what you do every day.

Callaway Golf has a great example of a very personal Live video. They decided to live stream a walkthrough of the office of the famous golfer, Arnold Palmer.

They showed off some really cool memorabilia like this honorary jersey and an entire wall stuffed with golf clubs.

What a cool way to keep things personal, right? Keeping it real will help your audience listen to what you have to say.

Being open and honest about mistakes you’ve made will make people want to engage with you more.

Statements like “I tried to only rely on blogging, and it nearly killed my business. I want to share with you…” are golden.

You’re showing vulnerability. Your audience will love the highs and lows, and ask you to share more.

YouTube Broadcast Option 5: Offer Private Access

Our final way to drum up interest in your YouTube Live event is to share something so cool that your audience just has to be a part of it.

Like, send a rocket into space.

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SpaceX has taken to using YouTube Live services to broadcast their highly-anticipated rocket launches, including sending Elon Musk’s Tesla Roadster into space.

There’s nothing more exciting than getting to T-minus one minute and waiting for a rocket to blast into space.

Why not give people direct access to that event?

To make it even better, SpaceX includes a simple timeline to show you how far into the launch the rocket is.

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Isn’t that just awesome?

I realize you probably won’t be launching any rockets into space.

But you do have your own exclusives and cool features that you can give your audience access to.

Start a stir about your new product launch, or offer exclusive info and require an RSVP from your followers.

Do what you can to create a community around your Live event and metaphorically boost your brand into space.

Then go Live and offer valuable, actionable content. Rinse and repeat.

YouTube Broadcast Option 6: Call Your Audience to Action

If you’re getting traffic, why stop there? Keep the momentum by asking your audience to do something.

I noticed when I was watching the SpaceX Live video that just before launch, when viewership would be at its peak, a small animation popped up that looked like this:

At the height of anticipation, they were asking me to Like and Subscribe! It was perfect, and I had to share.

There are plenty of ways to call your audience to action, though.

One great trick I like to use is to have a specialized landing page for my Live video.

I’ll invite my viewers to visit that specific URL to get something in return, like a consultation or helpful guide.

I also share that link in the video description and the chat section, just to make sure they can find the right link.

I do everything I can to keep momentum in a forward direction. If people like your content, they will want more.

Keep your audience moving with well-placed calls to action.

Conclusion

If you’re not using YouTube Live to generate leads, you’re missing out on a powerful tool for growing your brand.

Even if you’re using other live-streaming services like Facebook, you’re failing to tap into the millions of viewers that flock to YouTube every day.

This guide will help you set up YouTube Live and start streaming in a matter of minutes.

Use your new live-streaming capabilities to celebrate with your community, and remember to keep your persona approachable and honest. Disrupt your normal flow of content creation, or give your fans access to an exclusive or memorable event.

Above all, don’t forget your call to action. Your audience needs direction, and it’s up to you to give it to them.

What’s your favorite way to generate leads when you go Live?

8 Best WordPress YouTube Plugins for Galleries, Feeds + More (2021)

8 Best WordPress YouTube Plugins for Galleries, Feeds + More (2021)

Searching for the best WordPress YouTube plugins to embed videos, feeds, or galleries on your site?

While WordPress makes it easy to embed individual videos in your content, it doesn’t offer built-in support for more complex embeds such as video galleries, feeds, lightbox popups, etc.

With YouTube plugins, you can fix all of those shortcomings and create more complex types of embeds.

In this post, I will share the eight best WordPress YouTube plugins to help you get more control over adding YouTube content and also improve the performance of your videos.

But First – Do You Need a WordPress YouTube Plugin?

Before I get to the plugins, I want to remind you that you don’t need a YouTube plugin just to embed individual videos in your content. WordPress comes with built-in support for YouTube embeds – all you need to do is add the URL.

If you’re using the WordPress block editor, you can use a YouTube block and paste in the URL to the video:


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And if you’re still using the Classic TinyMCE editor, all you need to do is paste the URL into the Visual tab of the editor and WordPress will automatically generate the embed for you.

8 Best WordPress YouTube Plugins

Now, let’s get into the best plugins…

1. Embed Plus for YouTube


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Embed Plus for YouTube is the most popular YouTube plugin at WordPress.org, where it’s active on over 200,000 sites.

It lets you embed pretty much any type of YouTube content in your WordPress site including:

  • Individual videos
  • Playlists
  • Galleries
  • Channels
  • Live streams

No matter what type of video(s) you’re embedding, you’ll get tons of options to control behavior. For example, you can control autoplay, sound, and lots more.

It also includes some really unique features to save time. For example, you can enter the URL of any channel and the plugin will automatically search for an active live stream and display that link. This would let you create one page on your site for live streams and always include the most recent live stream.

Overall, it just generally has a lot of features, which makes it a good option if you need flexibility.

There’s also a premium version that adds even more features including:

  • More layouts
  • Caching to improve performance
  • Lazy loading
  • YouTube live chat
  • Automatic tagging for video SEO
  • Option to receive a notification if one of your embedded videos gets deleted

The premium version starts at $39.


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Elfsight YouTube Gallery is a premium plugin that makes a great option for creating eye-catching galleries of YouTube videos in a ton of different styles. Overall, the unique thing about this plugin is its modern, professional gallery layouts – they look great right out of the box.

For the source of your gallery, you can choose from different options such as a channel, playlist, or specific videos.

You can choose from tons of different layouts including over 100 adjustable parameters. It also has a built-in AdSense integration that lets you monetize your video galleries via AdSense.

Overall, this is one of your best options if you want to create galleries of YouTube videos.

Elfsight YouTube Gallery costs $49, but that comes with lifetime updates.

3. Feeds for YouTube


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Feeds for YouTube is a great option if you have your own YouTube channel and you want to display an automatic feed of your latest videos on WordPress. You can also use it with other people’s channels too, of course. However, the key feature is that it’s built for displaying a feed of the latest videos from a channel – not for static galleries.

You can choose from multiple layouts, including both list, gallery, and grid options. Visitors can also load infinite videos without reloading the page thanks to the infinite “load more” button.

You can also include multiple feeds and use them in different places. However, you’ll need the premium version to combine multiple feed sources into a single feed. That is, the free version lets you create multiple feeds but each feed can only have one source.

The premium version also adds some other interesting features:

  • Use your “Favorites” list as a feed source.
  • Get access to a carousel slider layout.
  • Filter which videos to include using keywords.
  • Import the videos as actual posts on your WordPress site (using a custom post type).

The free version is available at WordPress.org and the premium version starts at $49.

4. WP YouTube Lyte


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WP YouTube Lyte doesn’t have as many features as some of the other plugins, but it’s a great option if you’re worried about website performance. It comes from the same developer as the popular Autoptimize plugin, which is another useful performance optimization plugin.

Essentially, it makes the regular WordPress YouTube embed feature a lot more performance-friendly by replacing the regular “heavy” YouTube embed with a static thumbnail image. The plugin will only load the full video player when a visitor clicks on the thumbnail image to play the video.

This offers big performance improvements without negatively affecting your users’ experiences.

In addition to automatically replacing the regular YouTube embed feature, this plugin also lets you embed playlists and videos using a shortcode.

In general, if you value website performance and just need something simple, this one is a good option. However, if you want to create styled galleries or video feeds, you’ll want a different plugin.

5. WP Video Popup


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As the name suggests, WP Video Popup lets you create a lightbox popup for YouTube embeds, which is a popular tactic you’ve probably seen on other sites. If you want to see it in action, go to the plugin site and click to play the video.

This effect serves two basic functions:

  1. It’s more user-friendly for visitors because it creates a larger, distraction-free interface for them to watch videos.
  2. It’s more performance-friendly because you only need to load the full video player in the lightbox popup – you can use a static image thumbnail everywhere else.

The plugin is super simple – all you do is add a shortcode with the link to your video. Or, you can also trigger it in other ways, like CSS.

If you want more features, there’s also a premium version that lets you add multiple video popups on the same page (the free version limits you to one) and also lets you create video galleries in the popup.

The free version is available at WordPress.org and the Pro version costs $30 for use on unlimited sites.

6. YotuWP


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YotuWP is a free plugin that helps you create a gallery of YouTube videos from different sources including:

  • Playlists
  • Channels
  • Usernames
  • Specific videos (by video ID)

For your gallery layout, you can choose between a grid or a list (or mix the two). You can also choose from different players including a lightbox popup option that shows the specific gallery video in a modal popup.

If you want more features, there’s also an affordable premium version that mainly adds new layouts and effects:

  • Carousel layout
  • Masonry layout
  • Big player left/right layouts
  • Flip layout

The premium version is quite affordable at just $21.


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Essential Grid Gallery is one of the most popular gallery plugins at CodeCanyon, where it’s been purchased over 45,000 times with an excellent 4.71-star rating on over 1,400 reviews.

Essential Grid Gallery is not focused specifically on YouTube, but it does include an option to import YouTube videos (among other sources such as Vimeo).

The advantage of using Essential Grid Gallery over a dedicated YouTube plugin is that Essential Grid Gallery is incredibly flexible when it comes to style and layout options. You’ll have 100% control over your grid gallery’s layout and style – much more than most YouTube plugins.

You’ll also get advanced features such as category filters and pre-made skins.

To choose which videos to include, you can enter the ID of specific YouTube videos or you can dynamically populate your gallery with videos from a specific channel, which lets you create a feed of videos.

Overall, if you want the most flexible plugin for YouTube galleries, this is probably it. However, it’s overkill if all you want to do is embed a basic YouTube gallery.

Essential Grid Gallery is a premium plugin – it costs $69 with lifetime updates.

8. Bonus: Lazy Load – Speed Up YouTube Embeds


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The free Lazy Load plugin from the WP Rocket team is not a plugin for embedding YouTube videos on WordPress. However, it is an important plugin to use if you’re embedding a lot of videos because it lets you improve the performance of your video embeds.

As the name suggests, it does this by letting you lazy load your YouTube videos. With lazy loading, your site will wait to load below-the-fold YouTube embeds until a user scrolls down. This lets you speed up your site’s initial page load times.

The Lazy Load plugin also lets you replace the YouTube embed with a static thumbnail until a visitor clicks on it (just like the WP YouTube Lyte plugin from above).

If you combine these two tactics, you’ll make your site load much faster even if you’re embedding lots of videos.

You can also get these features in the paid WP Rocket plugin, which also implements lots of other speed-boosting tactics. You can learn more in my WP Rocket review.

Start Embedding YouTube Today

With these YouTube WordPress plugins, you can start embedding YouTube content in more interesting ways.

Which plugin is best for you? Well, that depends on what you want to accomplish. If you want a stylish gallery, consider plugins like Elfsight YouTube Gallery, Essential Grid Gallery, or YotuWP.

On the other hand, if you want to embed a feed of videos, you might want Feeds for YouTube. Or, for live streams and other options, maybe Embed Plus for YouTube, while WP Video Popup is great for lightbox popups.

Finally, don’t forget about performance, as using lots of YouTube videos can slow down your site. If your chosen plugin doesn’t have built-in performance features, consider using the free Lazy Load plugin or WP Rocket to optimize your YouTube videos.

8 Best Video Editing Software For YouTube (Free & Paid)

8 Best Video Editing Software For YouTube (Free & Paid)

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Thanks to modern-day video editing softwares, now, everyone can create and edit videos from the comfort of their home. The job has never been easier, however, the choice has never been harder.

Yeah! Choosing the right video editing software for YouTube is not easy these days. There are a number of choices with each claiming to be the best. But don’t worry, we are here to help.

In the process of choosing a video editing software for YouTube, you should definitely take these points into account:

  • Editing Tools: The software should offer complete and advanced video editing features.
  • User Friendly (Learning Curve): The software should be easy to learn and work with.
  • Documentation: The software should have tutorials available online.
  • Price: The cheaper the better.

Agree? I know you do.

Now, let’s go through some of the most popular video editing softwares and see which one covers your needs.

Note: If you need a quick word jump to Summary, however, it is highly recommended to read the whole article.

1. Camtasia – Free Trial


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Image Credit: TechSmith.com

Camtasia is a video editor and screen recorder which can operate on both Windows and macOS. The software is equally useful for newbies and professionals. It has a clean and user-friendly interface that will help users enjoy their time with it.

Worth mentioning, Camtasia is one of the most powerful screen recorders. It records high-quality videos and doesn’t have any time limitations for recording.

There is also a complete Camtasia Tutorials available on TechSmith.com which will help you quickly learn its basics and beyond. Also check out Camtasia alternatives.

In short, you can use Camtasia to first create a video by recording your screen, then, splice in other video clips, images, and music into it and finally export it.

Camtasia Pricing

The software offers some discount for buying more than 4 licenses, but in general, the price will be like this:

  • Single user license: $249 (One-time fee)
  • Maintenance (Optional): $49.75 (Annual fee)

The Maintenance includes a dedicated phone queue, exclusive training, and the next version of the software.

The software also has a “30-Day Money-Back Guarantee” which means it either satisfies you or pays you back.

2. Wondershare Filmora – Try For Free


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Image Credit: filmora.wondershare.com

Wondershare Filmora is a freemium video editing software primarily aimed at beginners. It comes with over 140 filters and over-effects that can do real magic to your videos.

The software operates on both Windows and Mac. It offers the main functions of video editing software like trimming, transitions, overlays, and more. However, it lacks some advanced features like motion tracking and Multicam.

When you first set up Filmora you will have 4 modes to choose from: Action Cam, Full Feature, Instant Cutter, and Easy Mode. You can choose the mode which best accords with your needs.

Filmora features Pan and Zoom, Audio Mixer, and Video Stabilization that are extremely useful for any YouTube video maker. Its Green Screen feature will also come in handy to YouTubers.

Not to forget, the free version offers a good range of features but it exports videos with Filmora watermark on it, and to remove the watermark you need to upgrade to the pro version.

Wondershare Filmora Pricing

Windows Version Pricing

  • Lifetime Plan $69.99 (One-Time Fee)
  • Annual Plan $39.99/Year (Automatically renew, cancel any time)
  • Annual Bundle Plan $99.87/Year (Automatically renew, cancel any time)

All bundles offer: Support, all features, and free updates. However, the Annual Bundle Plan offers two more features: Unlimited Downloads from the Filmstock Standard Library, and New effects every month.

Mac Version Pricing

  • Lifetime Plan $69.99 (One-Time Fee)
  • Annual Plan $44.99/Year (Automatically renew, cancel any time)
  • Annual Bundle Plan $104.87/Year (Automatically renew, cancel any time)

Again the Annual Bundle Plan for Mac offers the two more features that the Windows Bundle offers.

3. Apple iMovie


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Image Credit: Apple.com

iMovie is a video editing software by Apple that operates on macOS, iOS, and iPadOS devices. The software is free, simple, and easy-to-use but at the same time of high quality, you can produce 4K resolution movies using it.

It features the standard tools of a video editing software but is not very good with advanced options. However, since it comes for no cost, any Mac user should give it a try.

One good thing about iMovie is that you can start editing a video on your iPhone then continue it on your iPad or any other OS system.

iMovie Pricing

iMovie is Free for Apple devices.

4. Final Cut Pro X


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Image Credit: Apple.com

Final Cut Pro X is Apple’s professional-level video editing software that operates only on Mac. The software is well known for its advanced and sophisticated features that can satisfy any video editor.

Besides the AI-driven tools that Final Cut Pro X offers, it also features modern machine learning tools that automatically transforms your widescreen project into custom sizes for social media.

Its user interface is extremely smooth which will make everyone get creative with their video editing. It is able to produce both 2D and 3D videos at a blazing fast speed.

Some of Final Cut Pro X’s advanced features are: Multicam, Smart Conform, Key Burns Effect, and Flow Dissolve, which will do magic to your videos.

In short, if you are a Mac user who thinks iMovie is not enough for your work, then grab Final Cut Pro X.

Final Cut Pro X Pricing

  • Single License: $299.99/Year

5. Adobe Premiere Pro


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Image Credit: Adobe.com

Here comes the Master!

While searching for an all-in-one perfect video editing software, you will surely reach to Adobe Premiere Pro.

Adobe Premiere Pro is a timeline-based video editor developed by the great Adobe Systems. It has rich video editing tools, such as the Slip Tool, Rolling Edit Tool, and Ripple Edit.

The software operates on both Windows and Mac and provides a user-friendly interface. Its responsive interface helps reach maximum performance.

It can be a little head-scratching for beginners to work with it, but good thing is, there are an infinite amount of tutorials for it.

Some features like Multiple Sequence Support, Multi-Camera Editing, Time Remapping, Color Correction Tools, and Audio Mixer Interface makes it a good choice for YouTubers.

In fact, Premiere Pro is quite popular among YouTubers, more than 50% of the biggest YouTubers use it for editing their videos.

Adobe Premiere Pro Pricing

The software doesn’t offer a lifetime pricing, this is why it is considered a little pricey.

  • Annual plan, paid monthly – US$20.99/mo
  • Annual plan, prepaid – US$239.88/yr
  • Monthly plan – US$31.49/mo

6. Lightworks


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Image Credit: lwks.com

Lightworks is a non-linear video editing software that operates on Windows, Linux, and Mac OS X operating systems. The software also has a free version which is considered the most powerful free video editing software.

Lightworks is a big name in the film editing industry. It has been used to edit some of the finest films in history including The Wolf of Wall Street. But apart from that, the software is suitable to make videos for YouTube and social media.

Its interface can be a little intimidating because of the professional toolkit it offers, but it just takes some time to get used to it.

Some of its main features are: Easy timeline editing & trimming, Drag-And-Drop Interface, Rendering Effects, Boris FX Plug-Ins, and Export video for YouTube/Vimeo, SD/HD, up to 4K.

Lightworks Pricing

The software offers the most powerful free video editor, so, make sure to give it a try. But the pro version has the following price option:

  • Single License – $24.99/month

7. VivaVideo – Free Video Editor (Mobile)


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VivaVideo is a freemium video editor with all video editing features: cut video, trim video, crop video, merge video, edit video with music, edit video for youtube, add stickers to video, add text to video, and more.

But it is not limited to this, VivaVideo is also a social platform that lets users create, edit, and publish their videos. Users can select themes, use stickers, text, and music in their videos.

It has an intuitive elegant interface that makes working with it fun. Not to forget, it operates on both Windows and Mac operating systems.

It is well popular too, it has more than 100 Million downloads just on Android, so, there is a great chance you have already heard about it.

VivaVideo Pricing

The free version offers a good amount of features but in upgrading to the pro version you will get:

  • Removes watermarks
  • No ads
  • Video adjustment
  • Animated texts and more

Before upgrading you will be offered a 3-day free trial to check how the pro version feels. Then you will have to pay $2.60 (£2.04) per month.

Download VivaVideo for Android || Download for iOS

8. WeVideo Pro


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WeVideo Pro is the # 1 online, cloud-based video editing platform that works in web browsers and on mobile devices. It has more than 30 Million registered users worldwide which makes it the leading in online video editing.

This online editing software has both a free and pro version. The free version is limited in features and options but helps you get an overall idea about the power of WeVideo pro.

Being an online video editor doesn’t cause it to offer fewer features than normal editing softwares. Some of its outstanding features are: Slow Motion, GreenScreen, Record Screen and Webcam together, and a rich Media Library.

Using WeVideo you can edit your videos anywhere with an internet connection. Its cloud-based performance also helps you save storage on your device.

WeVideo Pricing

You can choose to pay monthly or annually. Of course the annual is cheaper.

Monthly Pricing Options

  • Power – $9.99/mo
  • Unlimited – $15.99/mo
  • Professional – $35.99/mo
  • Business – $59.99/mo

Annual Pricing Options

  • Power – $4.99/mo (billed annually)
  • Unlimited – $7.99/mo (billed annually)
  • Professional – $17.99/mo (billed annually)
  • Business – $29.99/mo (billed annually)

Summary: Best Video Editing Apps

There are a lot of good video editing software out there, but important thing is that you find the one that best covers your needs. Check out below:

  • If you want to create professional tutorial videos, Camtasia is the best option.
  • For beginners who want cheap, easy-to-use, and feature-rich video editing software, Filmora is recommended.
  • iMovie is best for Apple users who want to create not so professional videos for free.
  • If you are a Mac user who wants the most feature-rich and advanced video editing software for Mac, then your options are Final Cut Pro X.
  • If you are serious about video editing and thereby want the most perfect software for both Windows and Mac, then Premiere Pro is your choice.
  • If you are looking for the best film editing software, grab LightWorks.
  • If you want to create videos quickly using prebuilt themes, songs, videos, and effects, then VivaVideo should do it for you.
  • If you are looking for the best online, cloud-based video editing software, then you are looking for WeVideo.

Don’t forget to share your ideas and experiences with video editing softwares with us, use the comments below.

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