YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO Tips

Want to know what are search engine ranking factors for YouTube videos?

Read on to learn everything about YouTube SEO?

We all know that YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views per month, which also provides enormous traffic to various websites and blogs.

It is a platform where 400 hours of video is uploaded every minute!

YouTube also offers you ways to monetize the content of your videos.

If your content gets enough views, you can make good money from your YouYube videos.

However, uploading a video is not enough to get views on YouTube unless you are a big brand, for example, a music company.

There are techniques that you could follow to optimize your YouTube videos to rank higher on YouTube search.

In this mega post, I have shared how to rank YouTube videos higher.

Ok, so your video is uploaded on YouTube, but you are still not getting views?

If you did not know yet, YouTube videos also need to be SEO optimized just like your content in order to get ranking in the search result.

I assume you have good quality content and that you will share and promote your video to get more views.

In this article, I will talk about how you can get organic traffic to your YouTube videos and also how to work on SEO for better search results. These tips are implemented and tested by myself.

I’m a YouTuber with good views per month. I also make a fair amount of money from YouTube ads every month by targeting countries like the USA, along with implementing robust video SEO.

Recently, I crossed 65K followers milestone on YouTube by following exact strategies that I’m sharing with you below:

So, I know what I’m talking about and chances are it will help you as well to improve your overall SEO of YouTube channel and start ranking videos higher.

YouTube SEO Guide: Nailing the YouTube Search Ranking

Before I share these tips, you need to understand that YouTube has its own algorithm to rank a video. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.

One of the well-known factors of high ranking YouTube video is view-time. If a user starts watching your video and quits in the first few seconds, your ranking is likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using a catchy thumbnail to get more CTR from related and embedded videos.

 1.  Title Of The Video – Use Keywords

The video title is how one will know what your video is all about. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.

Take advantage of  Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.

Youtube Title Tips

Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are most searched queries regarding your keywords.

Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.

Google's auto-complete feature

Another way, which is my favourite is using TubeBuddy. This tool is a complete SEO tool for YouTube which let you research topics for YouTube.

Here is how it works:

  • Install TubeBuddy chrome addon
  • The click on toolbar icon

Then click on Keyword explorer

Enter the Keyword or topic that you want to make video on, and TubeBuddy will show you the topics along with traffic and related keywords.

Now, use this keyword to create a meaningful Video and title to improve your chances of ranking higher in YouTube search.

2. Description Of The Video

Write a description of your video content. The first couple of lines play a major role in your video’s ranking in the search engine.

You can also use the search engine’s autocomplete keyword phrases as your description.

If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.

YouTube Video Description Tips

In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.

Here are 6 Awesome Tools To Find Long Tail Keywords For Any Niche.

Enjoy the read and write your video descriptions wisely so that it can match the search keyword.

3. Naming Your Video File

You have created and edited your video and it is ready to be uploaded on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.

Naming your video file as your focused keyword actually tells the search engine as to what is in your video, Search engines cannot look inside video content. It is the file name that tells search algorithm what your video is all about.

Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into the video file name.

4. Optimizing existing videos using search data

This is the golden nuggets of optimizing existing YouTube videos.

This will bring up the page as shown in the below screenshot.

Click on the video that you wish to optimize. This will bring up the analytics page for your selected video.

Click on traffic source and select the YouTube search.

This would bring up the page that shows all the queries that users are using to find your video. Now, you need to optimize your video title, description and tags based on these queries.

Treat these queries as a keyword which your video should be optimized for.

If you see a query and your video is not explaining that part, that is the idea for your next YouTube video.

5. Use The Closed Caption (CC) Feature In Your Video On YouTube.

Use the closed caption (cc) feature of YouTube. This shows your text over the video which helps viewers understand your video narration better. It can also be translated into different languages thereby reaching out to more people. Upload the transcript also helps.

Transcripts contain the text of what was said in the video. YouTube’s new algorithm automatically converts your voice into a transcript which makes it easier to activate it.

You can also write a closed caption if your video doesn’t contain voice.

CC - Closed Caption on Youtube

Using closed captions gives the video a new way to get the index into the search engine since it has keyword written in there.

Also, write your transcript into video description. Doing so makes your video keyword rich which is very friendly to the search engines.

You can also take advantage of service like Rev, to create captions for your uploaded YouTube videos.

6.  Tagging & Keyword Research For YouTube Videos

Tags are another important way to get a better ranking in YouTube search. Here are a few tips to put tags in your videos:

  • List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.
  • List general tags: Write general and matching keywords. For example, if your main keyword is “Shoutmeloud”, general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help” etc.

You can use the Tubebuddy tool which helps you find the right tags to be used with your video.

It also shows your ranking for the particular keyword. This tool is used by many pro YouTubers and is highly recommended for your YouTube channel as well.

TubeBuddy in action
  • Also, include the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”. Go to TouTube analytics and check for traffic resources to see how people are searching for you.
  • Include singular and plural of your tags: If your keyword is ” Tattoo Art”, also put “Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo” & “Art”.
  • Include phrases into tags such as your longtail keywords.

Keyword Research For YouTube Videos

Getting the keyword idea is one of the important parts of SEO. You cannot think of all possible keywords to include in your video. I have already shared a strategy above (#1) about finding keywords for YouTube videos.

Here, I’m using the Google Display Planner tool to get keyword ideas.

Google has two such tools – Keyword Planner and Display Planner. I recommend you to use Display Planner in order to get relevant keywords.

Google display planner

Also Read: Killer Keyword Research Tools For Dominating a Niche

Display Planner not only gives you a huge number of keywords but also provides an insight to the searched keyword.

Download these ad group ideas into an excel file and include these keywords and phrases into your tags, title, and description.

Having the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.

Best Keyword research tools for YouTube

 1. TubeBuddy

This is the most popular youtube keyword search tool that you can use right away. This is available as a chrome extension and also available as a mobile app (iPhone and Android).

The interesting angle of this tool is, it shows you how tough or easy it is for you to rank on a Keyword based on the existing content of your channel.

2. YouTube Studio

Using YouTube Studio you can find the keyword which are driving traffic to your existing videos. Using this data, you can optimize your existing videos to make them rank higher in YouTube search.

Just follow the steps as mentioned below:

  • Click on Traffic source > YouTube search
  • Click on any Keyword to reveal more data.

Once you have the keyword that is driving traffic to your existing videos, you can start optimizing them.

  • Make your YouTube video description more targeted to Keywords you found in the above step.
  • Add the Keyword as a tag on your YouTube video

3. VidIQ

Many of you might not be knowing this, but VidIQ is also a keyword suggestion tool for YouTube.


There are more features offered by VidIQ which will help in improving the overall ranking of your uploaded YouTube videos.

4. Ahrefs YouTube Keyword Research

Ahrefs is a popular search engine marketing tool and they have recently integrated YouTube Keyword research tool. If you don’t have an account, get an account here (they offer trial account).

Once you are inside the dashboard, click on Keyword explorer and start doing keyword research.

I will add more tools for YouTube Keyword research as I find them to be eligible enough to add it. For now, the above tools are the best ways to do YouTube Keyword research.

In the end, it’s up to you on creating compelling and interesting YouTube videos, especially when you are working on tutorial videos.

You should focus on a target audience, and prepare your script targeting those audiences.

Ensure that you ask your viewers to like and share your videos on favorite social-networking sites.

Another good YouTube SEO tips are to embed your videos within the blog post.

It helps you get links to your YouTube videos and more views.

I religiously follow all the above SEO tips for my YouTube videos, and I recommend you to do the same.

If you know of any other SEO trick for YouTube, feel free to share with us via comments.

Don’t forget to share this useful resources with other YouTubers on your Facebook and YouTube community profile.

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2 Best YouTube Rank Checker Tools (Free + Paid)

2 Best YouTube Rank Checker Tools (Free + Paid)

2 Best YouTube Rank Checker Tools (Free + Paid)

best youtube rank checking tools

Looking to check the ranking of your YouTube videos?

Want to track YouTube video ranking positions for a specific keyword?

If your answer is yes, a good YouTube rank tracker is all you need. In this resource, I will be sharing some of the best, and reliable YouTube rank tracker tools that you can use to check video ranking.

So, without further delay lets look at some of the best rank checkers for YouTube channels and videos.

2 Best YouTube Video Rank Checker tools:

1. AccuRanker YouTube Tracker:

Accuranker is a popular YouTube channel rank tracking tool. The interface is beginner-friendly, and the video rank tracking lets you track position on YouTube, Google, and Bing.

To use the AccuRanker YouTube rank tracking tools, simply create an account (They offer a free trial), and add your YouTube channel as shown below:

You need your YouTube channel URL (ID) at this stage to start tracking keywords. You can find your YouTube channel ID on this page.

Now, add the Keywords that you wish to track. You can always use to find the keywords that are driving traffic to your YouTube channel, and add it to AccuRanker.

Once you have added the keywords, AccuRanker would take some time to find the exact ranking of your existing YouTube videos.

From here on, you can always see the YouTube rank of any tracked keyword, and compare features would help you see if your ranking is moving up or down

2. TubeBuddy

Tubebuddy is the #1 tool that every YouTuber should be using. A list of best YouTube video keyword tracker would be incomplete without mentioning TubeBuddy.

Here is how you can use TubeBuddy Keyword tracking tool:

Download Tubebuddy chrome extension

Login to Tubebuddy dashboard and click on search rank tracking > Keyword to track, and add a list of keywords that you want to track:

Once you have added the video keywords that you wish to track the ranking, click on “Ranking reports”, and from here you could see the ranking of your videos.

What’s really useful here is, you could also see the list of videos that are outranking you.

The option to see the video ranking on YouTube, and Google search as well, makes it one of the best YouTube keyword rank checker tool.

If you have never used the TubeBuddy before, simply download their chrome extension, and get started.

Tubebuddy also offers a report scheduling feature, that auto-send video ranking report to you via email every week or month (configurable).

The rank checker feature is available from Legend plan which starts at $49, and lets you track 50 keywords on YouTube and Google. The enterprise plans let you track unlimited video keywords.

However, with any plans of TubeBuddy, you would be able to use the YouTube tag rank checker for free. Read the detailed review of TubeBuddy.

At the time of writing, these two are the best ways to track YouTube video ranking or even a channel ranking.

Conclusion: Which is the best YouTube video keyword rank checker tool

For an agency, AccuRanker is a complete value for money. For video bloggers who wish to track a limited number of video keywords, TubeBuddy would do the needful.

Now, if you know of any other Youtube search rank tracker tool, do let me know via the comment section below.

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7 Best YouTube Giveaway Contest Ideas for content creators

7 Best YouTube Giveaway Contest Ideas for content creators

Best YouTube Giveaway Contest Ideas for content creators

  • Are you targeting to get your first 1000 YouTube subscribers?
  • Do you want to grow your YouTube channel fast?
  • Do you want to build an engaging community on YouTube?
YouTube Giveaway Contest Ideas

YouTube Giveaway contest is one of the best ways to attract new YouTube viewers, keep them engaged and grow your community from 0 to 1,000 to 100,000 to 1 Millions.

And in this article, I will share the best giveaway contest ideas that you can use to grow your YouTube channel. 

However, before going ahead, I would recommend you to go through the YouTube contest policy to avoid any legal issues against you or your channel.

Here are a few key points that you must focus on:

  1. It must be free to enter the giveaway contest.
  2. Have concrete rules that say when an entry is invalid and which discloses any sponsorship
  3. Prizes must be awarded as outlined in your rules, and your contest should be conducted according to them.
  4. Make sure you link to a privacy policy explaining how you’ll use the data you collect.
  5. You must clarify that YouTube doesn’t sponsor your giveaway and isn’t liable for it.

Remember that these rules are just the highlights of the YouTube policy. So, go through the policy yourself and ensure that your contest is following every rule required.

Now, if you are ready, let’s start with our list of YouTube giveaway contest ideas.

Page Contents

1. Subscribe to win contest

Subscribe to Win is the easiest giveaway that any YouTuber can start. In this contest, you ask your viewers to subscribe to your channel (and turn on the bell notifications) to enter the contest and get a chance to win a prize.

In this contest, you randomly select a winner among those subscribers who entered within your contest duration. 

Since this is the easiest giveaway contest, it is very common among new YouTubers. And most of these contests are fake and never reveal the winners and how they chose which results in less engagement further down the road, and you may lose the subscribers you gained from it.

So, to keep it transparent, make sure that you have a proper structure of how you will select a winner. The best way to win the trust of your new subscribers is to announce the winner during the live session. This way, you’ll be able to build credibility for your contest.

To see the recent subscribers,

  • Go to
  • Click on recent subscribers card
  • Click on view all, and you can sort the followers list based on recency

2. Co-host a live session

If you already have a huge audience base on YouTube, people would love to get featured on your channel in one or other ways that can give them recognition in the industry.

In this contest, you can ask your viewers a question and the user with the best answers will get a chance to co-host the next episode, interview with an industry leader or anything related to your channel content.

3. Suggest a topic contest

For any content creator, their audience is the best source of content ideas, but sometimes you need to offer something to encourage your viewers to share their best ideas and what they would like to watch on your channel.

So, in this contest, you ask your viewers at the end of your videos or during live sessions to share what topic they would like you to cover in the next video or suggest some new content ideas. Then, you can choose the best ideas and announce the winners in the following video.

4. Recommend/Suggest the next guest

If you run a talk show on your YouTube channel, this is the best idea to engage your viewers and get them someone whom they want to listen to on your show.

You can organise this contest in different ways. Here are two ways that I can come up with at this moment-

  1. Vote for the next guest – You can pick a few names you think your viewers would love to watch on your channel and ask them to vote the person they would like to see next. This strategy can be useful if you have been trying to get a recognised personality in your show but couldn’t win him/her. You can use the statistics to show them how much your audience wants to see him on your channel.
  1. Mention the next guest – In this strategy, you can suggest a topic you want to cover in your next video and ask your viewers to recommend someone you should get in touch.

With this contest idea, it is unnecessary that you must get the recommended guest on your show, but you must try to keep your audience updated with where you are in the conversation with them. 

5. Activity during live sessions

In this contest, you can ask your viewers during live sessions to do some activities to enter the contest and announce the winner(s) at the end of the session.

Some activities that you can include during YouTube Live are as follows-

  • Ask relevant questions in the chatbox
  • Subscribe to your newsletter
  • Join the community
  • Follow on other social channels
  • Sign Up to your course (free or paid)

The best part of this contest is that the viewers stay engaged throughout the live session and keep them staying longer so that they can know the winners.

And the more your viewers engage on your live videos; the more YouTube pushes your videos in recommendation to most potential viewers.

6. Get a chance to be featured

If you are in self-development or personal building kind of space, your viewers would love to participate in this contest.

You are creating content that can help your viewers grow and perform better in personal and professional life. And I’m sure most of them would love to share their stories to inspire others – offer them the opportunity to put their perspective in front of your viewers.

Doing this, will not only help you build stronger relationships with your viewers but lets you back your claims and encourage viewers to keep up the excellent work and they will get to feel the success in whatever field they are pursuing. 

7. Guest posting opportunity

Are you a blogger?

Is your website popular in your community? Well, this giveaway contest idea is for you.

As a content creator, you must well know how people have to struggle with building personal brands from scratch, and guest blogging is one of the best ways to build their own powerful brand.

So, if you run a successful blog, you can offer the opportunity to beginners with skills and knowledge to publish guest posts or become a contributor on your website.

Basically, this contest is to build authority in the space by giving opportunities to those who are getting started and deserve a push to grow.

Wrapping Up

YouTube giveaway is a brilliant way to grow your channel and attract more subscribers, but it doesn’t have to be like that.

You should organise contests to engage your current audience base and get to know what they expect from you in a much more exciting way than just comments. If you will focus only on getting more subscribers rather than adding value to your existing ones, you may get new subs, but you may also lose old subscribers.

Remember, as a content creator, YouTube growth is not about the number of subscribers you gain but how engaging your audience base. So, going forward, pick the giveaway contest idea accordingly.

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