Webinar Marketing
Market your webinar through your speakers. Don’t be afraid of paid media. Blog about your webinar.
Set calendar reminders. Partner up...
How to Build an E-commerce Brand Using Instagram When You Have No Followers
There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be...
How to Map Your Customer Journey and Acquire New Customers Profitably
Ecommerce sales grew 14.9% from 2018 to 2019. Based on those numbers, the expectation for 2020 ecommerce sales was around $691.4 billion. What really happened? Klaviyo called it that ecommerce sales would grow 85% and hit $1.1 TRILLION. On the surface, it could...
A Day in the Life of Brand Affiliate Managers
Being a brand affiliate manager is hard. You have to overcome major hurdles not just in your role, but alongside the industry as a whole. The affiliate and partner marketing industry has a wild history, which explains a lot of the struggles of being an affiliate...
How Copy Above Product Grids Increases Ecommerce Conversions
Good copy above your product grids can reduce costs, increase conversions and add to the user experience. This is true even though that same copy sometimes pushes products below the fold. So how do you have a conversation with branding, design, UX, paid search...
Manage Your Production Better And More Efficiently With These Tips
Streamlining the production process is a top priority of every company. Your success as an organization will actually rely on how efficient your production lines are. Create a smooth process, and you are likely to see a better time to market while maintaining the...
5 Keys to Using Landing Pages as Sales Strategy Touchpoints
Landing pages can play a central role in nearly any successful online sales strategy. On the surface, the customer journey seems straightforward enough. They arrive on the landing page, engage with the call-to-action, and complete the desired behavior. Indeed, landing...