Webinar Marketing
Market your webinar through your speakers. Don’t be afraid of paid media. Blog about your webinar.
Set calendar reminders. Partner up...
The B2B Content Marketing Report
We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they...
What is the 7×7 Rule in PowerPoint?
Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part...
6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]
Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a...
How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint
Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement. Data backs up this common-sense assertion: Research found that people retain...
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when...
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the...