Digital marketers are in the spotlight right now. They will likely remain in the spotlight for a long time, due to their importance in online marketing and the role they play in internet marketing. Internet marketing is a much broader concept than digital marketing, but they are interrelated. Internet marketing includes anything and everything that a business does to market their products or brand. Digital marketing, on the other hand, tends to focus only on the digital assets that help promote the brand itself.
While this definition may be somewhat open to interpretation, digital marketing is usually considered to be anything that includes the creation and marketing of digital assets such as videos, podcasts, infographics, websites, blogs, social media sites, or any other digital products or files that help promote a brand.
“Imagination is more important than knowledge.” -Albert Einstein
The Content Marketing Approach
Any discussion of digital marketing has to include a mention of content marketing. The rise of content marketing occurred at about the same time that digital marketing did. Content marketing takes the approach that content should be more about information and data that is valued by your target audience that you can use to engage and connect with them. It is not meant to be sales-oriented. Rather the purpose is to give your audience something they value for free, in exchange for possible return traffic later.
Of course, the real business owner will want to use this to drive sales eventually and to use it to encourage conversions from the traffic. But the primary purpose is to offer something of value without expecting anything in return.
This is where digital marketing comes in. Digital assets such as blog posts, social media interactions, and websites are used to inform or educate people in the hopes that the topic-based information will lead them to purchase from you later.
An insight to the digital marketer job description
A digital marketer is someone who takes digital content and assets and markets them to the target audience. They know how to connect and influence the target audience, define and segment an audience, and create successful email campaigns that get the attention of the people you need to convert.
Steps on How to do Digital Marketing
Digital marketers have some different skills in their arsenal, and they know where to find the resources, tools, and platforms that will help them achieve their goal. Many digital marketers are media specialists or producers, and most can create content from scratch or write articles that get the attention of both search engines and people.
The Analytical Component
In addition to having an understanding of different ways of digital marketing and to produce content that gets results, the digital marketer is also an analytical thinker. They might be compared to a high school football coach, a psychotherapist, or a business manager because of their need to see things from a “bird’s eye view” and to create a plan that takes everything into account. They have to have a sense of what types of strategies will work the best for a business based on their individual needs and have an understanding of how to implement a diverse strategy.
This means coordinating some different tasks such as creating and launching email campaigns, creating and retargeting segmented email lists, posting on social media, and organizing webinars or other events that help increase memberships.
There are about as many different types of content marketing and digital marketer review as there are types of business models, so it’s important that a digital marketer knows how to use them all.
How Much Do Digital Marketers Make?
Just as there are several different types of digital marketing specialists, there are also many different types of digital marketing jobs. Some jobs may just be temporary projects that occur one time, while others may be an ongoing job or career for some.
Glassdoor, a traditional salary-based database that shows the average salaries of several different jobs, shows that the average (mean) salary for a digital marketer falls between around $43,000 and $83,000. This is a wide range but the field of digital marketing is wide open, and it can include a wide variety of opportunities. That’s why the average salary may vary, depending on the company, how fast they are expected to grow, and what the market bears.
One thing is for sure, though. The need for digital content marketing and digital marketers will continue to thrive far beyond our current era. The web is not going away and no doubt millions of more websites, blogs, and social media sites will be launched by the time this post has circulated about 1,000 times.
Is it the career for you?
If you are thinking about pursuing a career in the digital marketing field, you should look into what you should do to prepare for this type of job. We’ve listed some of the most essential characteristics of digital marketers below. See if your skills and talents line up with some of these.
- Knowledge of digital media creation
- Ability to create and post quality content
- Analytical thinking skills
- Ability to use psychology in marketing applications
- Familiarity with multiple channels and platforms
These are some the essential qualities of the digital marketing specialist. There are other skills that digital marketers may need as they grow with a brand. Some digital marketing professionals don’t work with just one company. Many of the most wealthy digital marketers started as a content producer and created a digital content creation company that has made them millions of dollars.
In other words, it’s a field that is wide open to possibilities. If you can take a mediocre website and turn it into a high-converting one, you may have what it takes to become a digital marketing guru.
What kinds of assets are important?
When it comes to creating digital content for your clients or yourself, you should consider any content that will work for you. One of the often overlooked types of digital media is infographics. Infographics take a visual medium that is attractive and add interesting facts, figures, or data to it that will help increase engagement and interaction.
You can put many different types of information in the infographic including timelines, company policies, or sales trends, depending on who you plan on sharing the information with.
You can use them for training purposes or as a PR tool to increase your target audience and conversion rate.
How to Create an Infographic
To create an infographic for your own business or someone else’s, start by getting to know the business. If it is your business you are creating it for, this part should be easy. If it is for someone else’s business, you should spend some time talking to them and getting to know their activities so that you can plan a strategy that will work for them.
Brainstorm ideas using a give-and-take discussion between yourself and your client and think about what the purpose of the infographic is first. Then draw out a rough draft on paper. Steve Jobs called something like this, “planning in analog.” He believed you should always do a rough sketch or draft of a project on paper before you try to put it in a digital format.
Decide on the type of software you’re going to use to produce the infographic. This can be anything from the PowerPoint program to Adobe Illustrator or Canva. It doesn’t matter which program you use if you have a high level of mastery of the chosen programs and you can implement a plan to create the infographic.
Creating a Marketing Plan
Unlike the “Field of Dreams” idea, just because you build it, you can’t assume that they will come. Once you get it created, you’ll need to focus on a marketing plan. This is where the digital marketing skills come in. Make a list of platforms and formats that you need to use to produce the digital media and make a note of the technical specifications of each platform.
The Importance of Upkeep
Maintenance is essential when it comes to creating a digital marketing campaign, whether you are using infographics or other forms of media.
The smart business owner and digital marketer both know that digital content marketing is a process that never ends. Content must be refreshed and maintained regularly, and you should always be studying metrics and results to see how you can change it for the better.