Link building is one major aspect of search engine optimization that you ought to know. In this guide, you will learn what link building is, and how it is beneficial for your website.
Link building is the process of getting links to your site. Most webmasters feel that writing quality articles will help them in getting links, but that’s not 100% true. Unless you specifically try to get links, it will be hard for you to do so.
Back in the day, link building was an easy process. You could easily automate tools to submit to article directories and Web2.0 sites to generate backlinks. The quality of the article or inbound links didn’t matter so much.
On April 24, 2014, Google launched the Google Penguin algorithm, and it changed everything about link building. Today, link building is much more of a skill, and it takes time to get it right.
Link building is the process of getting links from high authority sites, quality sites, and relevant/related sites. The focus is on quality and relevancy of links. More than that, diversity of links plays a significant role in higher search engine ranking.
Benefits of Link Building
Link building is an important part of search engine optimization, and here I’m showcasing some of the major benefits of link building for your website.
In general, the popularity of a website or blog is determined by the number of inbound links.
The number of inbound links from quality websites is also a big factor in determining your Google Page Rank (PR).
After starting a blog or website, it is always advisable to spend the starting few weeks on link building so that you will have more exposure on search engines.
Incoming links from an authority website are always rewarded in Google Search. Effective link building doesn’t mean building unlimited links; it means getting genuine links from reliable websites.
Some benefits of link building:
- More visibility of your blog in search results.
- Receive traffic from other websites linked to you.
- High-quality incoming links mean your site will be admired as a valuable resource. This can be easily done by writing quality content.
- Link building also helps in getting indexed in search results quicker.
- Link building is also considered an important aspect of SEO.
Link building can be performed with many strategies:
- Writing epic content (content that is linked to naturally).
- Guest blogging.
- Epic videos.
- Directory submission.
- Dofollow blog comments.
- Dofollow social bookmarking websites.
- Write pillar content and inform bloggers.
There are many other strategies that people follow, but if you have a niche site, it is always advised to make a proper plan for link building.
4 Uncommon and Powerful Link Building Techniques
- Free or Low Cost eBooks
There are other ways besides the mighty Google to reach an audience. So what if your choice of keywords is extremely competitive?
Have you researched the competition for those words in the ebook industry?
Marketplaces like Amazon get their fair share of traffic, and you can capitalize on it to reach your audience.
Create and list your eBook in a few of these marketplaces. You can go as low as $0.99 or list it for free through SmashWords to build an audience. Include links to your website in the eBook and the traffic will follow.
Make sure you put your best foot forward because you’ll need a five star rating, or close to it, for the book and traffic to explode.
2. Hire An Experienced Blogger
Getting an established and visible blogger to write a post for you is not as difficult as you think. Your investment could reap results that will last a lifetime.
Ideally, you should approach someone who’s visible in your niche and make the proposal. Most bloggers like to link to content that they’ve written around the web.
When you hired blogger links back to his post on your site, you’ll not only get a high quality link but also benefit from additional traffic coming your way.
Do this once a month and you’ll have a solid backlink profile built from the sites of your industry’s key influencers.
3. Interview an Influencer
It might be a pipe dream to think you can score an interview with Oprah, but you can definitely access a few influencers in your field.
Ideally, the person you interview should have a heavy social media presence and be a recognized blogger who is respected for his contributions.
Most influencers will not refuse an opportunity to share their experiences with your community.
An influencer will also promote anything they do on their blogs, and to their social media community. You’ll benefit from the backlinks, recognition, and traffic.
4. Questions and Answer Sites
Quora and Yahoo Answers are just two of many Q&A sites that you can see what questions people are asking.
Pay attention to the questions asked on these sites, and when you find one that is particularly interesting, compose a blog post providing a detailed response.
Once you’ve completed and published the article, you’ll also need to compose a short summary of your in-depth answer.
This summary is what you’ll post to the Q&A site in response to the question.
You’ll also need to include a link to the blog post with a more detailed response. You’ll not only get a backlink to your article, but also a steady stream of traffic from people who are searching for answers to that particular question.
These uncommon link building techniques are powerful but should not replace your other link building strategies.
Use them thoughtfully and they will put you miles ahead of the competition.
Do let us know: Which strategy do you follow for link building, and what are the other benefits of link building you can think of?
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